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Showing posts from November 27, 2017
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4 killer tips to help you spy on your competitors during the holidays (and after)

The retail world is about to shift into overdrive. Having worked on both sides of retail marketing — brand and vendor — I know what’s coming: people screaming down the hall at you, late hours, early mornings and a general anxiety that would drive anyone to the brink of insanity.What does the rest of the marketing world do while their retail peers go crazy?If your company’s bottom line doesn’t depend on the fourth business quarter to deliver 20 to 30 percent of its revenue the way the retail sector does, your office probably gets a little quiet. Verticals like manufacturing, insurance and financial services don’t labor under the same financial imperatives.So, now’s a great time to work up your plan for competitive intelligence. How are you tracking your competition and what they’re doing with their digital marketing programs?Everybody (including retailers) can spy on their competitorsIf you’re looking for strategic advice this time of year, you’re probably feeling a little left out bec…

A new era: Mobile-location tracking, user consent and government surveillance

Last week, Quartz reported that Google has been collecting user and cell-tower location data even when people have turned location services off:Since the beginning of 2017, Android phones have been collecting the addresses of nearby cellular towers — even when location services are disabled — and sending that data back to Google. The result is that Google, the unit of Alphabet behind Android, has access to data about individuals’ locations and their movements that go far beyond a reasonable consumer expectation of privacy.This practice was reportedly designed to “improve the speed and performance of message delivery” according to a statement provided by Google to Quartz. Google also said it would phase out the practice at the end of this month.Undoubtedly, the data was collected anonymously and is part of Google’s overall efforts to increase the accuracy of location and context. However, it seems nefarious, especially given that it was happening outside of the control of users and eve…

How to hire the right SEO agency

Organic search accounts for 51% of the traffic brands receive on average, and investment in SEO services is projected to rise to $79 billion annually by 2020. To capitalize on so much opportunity, brands often partner with an SEO agency to add firepower to their existing marketing efforts.However, with so many agencies all promising so much, how can brands ensure they select the right SEO company?A significant number of brands choose to outsource elements of their SEO program to an agency partner. This can provide access to valuable skills and insights that the company does not possess internally, so it can prove to be a very sound long-term investment.However, it can also be difficult to get a clear view on which agencies can deliver on the brand’s business objectives through organic search.SEO is open to a certain amount of interpretation; Google is infamously opaque when it comes to the inner workings of its algorithms, so we often rely on correlative studies to draw our conclusion…

HostGator 2017 BlackFriday & CyberMonday Flash Sale Upto 80% Timings

Hostgator is offering 65% discount from Thanksgiving until a day after CyberMonday, ie. 23rd Nov to 28th Nov (CST). Along with this, they are running multiple flash sale, where you can get hosting for as low as 80% off & domain name for $2.99.  I would suggest aim to get hosting with 80% discount & in case if you can’t, then grab 65% off. As it is, this is the massive sale from Hostgator which comes only once in a year.Note: It’s better to buy hosting for 2-3 year term to save maximum in this BlackFriday/CyberMonday hosting discount.65% Hostgator BlackFriday discount coupon (CST Time)November 23rd (12 AM -11:59 PM CST):2017BFNovember 24th(12 AM -11:59 PM CST):2017BFNovember 25th(12 AM -11:59 PM CST): 2017SBNovember 26th(12 AM -11:59 PM CST):2017SBNovember 27th(12 AM -11:59 PM CST): 2017CMNovember 28th(12 AM -11:59 PM CST):2017CM65% Hostgator BlackFriday discount coupon (IST Time)November 23rd (11:30 AM) – November 24th (11:29 AM):2017BFNovember 24th(11:30 AM) – November 25th (…

Bluehost Hosting Cyber Monday Offer→ 2017 Best Deal

Of all the Black Friday and Cyber Monday offers, I found Bluehost Cyber Monday deal to be super sweet. You can get unlimited shared hosting at lowest price possible of $2.65/month along with one free domain. More on their CyberMonday deal below.Activate Bluehost CyberMonday deal hereBluehost is a popular WordPress hosting company and known for their superior hardware quality. They are officially recommended by WordPress.org, as preferred hosting for self-hosted WordPress blogs. Bluehost offers various hosting packages that include shared hosting, Cloud hosting, WordPress hosting, VPS & few more. Their hosting quality is on the global standard & all of their shared hosting packages comes with unlimited bandwidth, unlimited storage, cPanel hosting. Free SSH, Latest PHP and all premium shared hosting features.If you plan to start a website or a blog, Bluehost is an ideal choice for you. On this CyberMonday sale (27th November 2017), you can get the maximum discount ever offered b…