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Showing posts from December 2, 2017

Facebook’s pre-roll ad test will only run in Watch, not News Feed

Despite Facebook CEO Mark Zuckerberg’s long-held stance against pre-empting videos with advertising, Facebook plans to test out pre-roll ads, Ad Age reported on Friday.A Facebook spokesperson declined to comment on the report, but a person familiar with the matter told Marketing Land that the company is expected to limit the pre-roll ads to Facebook’s new video hub, Watch, and not attach them to videos viewed in the traditional News Feed.Facebook’s adoption of pre-roll advertising may be something of a shock given its executives’ past comments on the format. But the context of those comments is important. “We don’t think it would be a good experience in news feed,” said Zuckerberg during the company’s Q2 2016 earnings call. That was in July 2016, when Facebook’s only video experience was in the News Feed. The company had not yet rolled out apps for connected TVs or unveiled its dedicated video hub for TV-style shows, Watch.But Facebook didn’t want the fact that videos would be watched…

My 12 most important SEO metrics to monitor

As a digital marketer, you can measure the success of your work in several ways. One of those ways is by examining key SEO metrics.Fortunately, there are plenty of tools that provide you with easy-to-read reports so you can check those metrics. Two of the best utilities, Google Search Console and Google Analytics, are not only offered for free, but most of the metrics you need to focus on can be gathered from either one of those tools.But which metrics are the most important to track? Here are 12 that stand out from the pack.[Read the full article on Search Engine Land.]

via Marketing Land

Law firms spamming Google My Business: Don’t trust your money or your life to them!

Last year, I wrote a piece addressed to SEO companies showing how much they were spamming Google Maps and giving the industry a bad reputation. If I worked at Google, this type of stuff would make me hate SEO companies and have no desire to help them.Lately, I’ve been seeing this same level of spam (or worse) in the legal industry. If you’re an attorney or a marketing agency that works with attorneys, this article is for you.Personally, if I were looking to hire an attorney and trust my money and my life to someone, the last place I would look is Google, due to my knowledge about how unreliable the information is and how fabricated the reviews are. Let’s get into some specifics.[Read the full article on Search Engine Land.]

via Marketing Land

Marketing Day: Pinterest ad boss exits company, Instagram business profiles & SEO SWOT analysis

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.From Marketing Land:Swrve adds support for OTT TV apps
Dec 1, 2017 by Barry Levine
The expansion of the app-oriented marketing platform highlights OTT’s increasing attractiveness for marketers and Swrve’s continued expansion.The influence of affluence: How to leverage the ‘Affluencers’
Dec 1, 2017 by Peter Minnium
Meet the “Affluencers.” Columnist Peter Minnium explains why marketers should be paying attention to a powerful target group who are heavy spenders, early adopters and major influencers.How the end of net neutrality could affect online marketing
Dec 1, 2017 by Barry Levine
The FCC Chairman’s proposal, due for a vote in mid-December, could dramatically change the way digital marketing and advertising works.Pinterest ad boss Tim Kendall is leaving the company
Dec 1, 2017 by Tim Peterson
Jon Alferness, a former Google ad exec Pinterest poached in July, will…