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Showing posts from December 9, 2017
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Open Discussion on Blogging + Giveaway winners – A #ShoutersChat Recap

Usually on #ShoutersChat we have initiate a topic of discussion, post questions and interact with the Shouter’s community. But, it was our 9th Anniversary last week. And it couldn’t have been just another week! So we decided to do something different, something special. Instead of having a discussion on a particular topic, we decided to make it an open discussion on blogging where anyone could ask questions and anyone could answer them. It was more of the whole community engaging, helping and networking with each other.It was like our own virtual anniversary party where people got to meet and help each other.That’s not it. To make things even more interesting we also had giveaways within this session of #ShoutersChat.For that session, we decided, anyone who would turn out to be the most helpful Shouter would get a free Bluehost Hosting for 1 year.And it was overwhelming to see how Shouters came together to help and engage with each other. Here are a few questions that were asked in th…

Marketing Day: Holiday paid search, Facebook Pages & an ad fraud study

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.From Marketing Land:Is holiday paid search more competitive in 2017 than 2016?
Dec 8, 2017 by Andy Taylor
Columnist Andy Taylor explores year-over-year Auction Insights data from AdWords, revealing insights into this year’s holiday paid search landscape.Facebook will (finally) shift to viewable-only organic reach counts for Pages next year
Dec 8, 2017 by Tim Peterson
Facebook said in November 2016 that it would adjust its organic reach metric to only count impressions when a Page’s post appeared on someone’s screen.How to choose the right customer data platform
Dec 8, 2017 by Digital Marketing Depot
Companies like Netflix, Pinterest, Amazon and LinkedIn build great consumer relationships. They grow their businesses around serving customers and fully understanding them through data.Fighting ad fraud: Study finds inventory on TAG Certified channels had 83% lower fra…

Which PPC metrics matter? Lessons from half a million keywords

Are your AdWords campaigns working… like, really working?That might be a surprisingly hard question to answer. Anybody with an AdWords account can see if they’re getting clicks, and it’s not too hard to set up conversion tracking — but chances are that the reason you put money into AdWords was that you wanted to get money out.In other words, you want your ad spend to produce sales.As obvious as this statement is, actually determining how different factors in your AdWords campaigns affect sales can be fairly difficult. To try to shed more light on the subject, we recently conducted a study on how different variables affect ad performance at Disruptive Advertising (my company). We pulled data from well over half a million keywords and measured return-on-investment against dozens of variables.In short, we wanted to answer the question: What predicts profitability in an AdWords account? Our findings may surprise you.[Read the full article on Search Engine Land.]

via Marketing Land

Is holiday paid search more competitive in 2017 than 2016?

The busy 2017 holiday shopping season is now in full swing, and we’ve already witnessed impressive Y/Y sales growth on key shopping days.As advertisers dig into their own performance, many are taking stock of the competition to get a sense for what other brands are doing. This was a key topic for a #ppcchat Twitter conversation immediately following Cyber Weekend, in which host Kirk Williams posed the following question to chat-goers.As you can see, most brands felt they saw more competition this year than last year, though 39 percent felt it was about the same. Zero respondents felt that there was less competition this year than last.[Read the full article on Search Engine Land.]

via Marketing Land

Facebook will (finally) shift to viewable-only organic reach counts for Pages next year

Fotos593 / Shutterstock.com More than a year ago, Facebook said it would change how it counts organic reach for Pages’ posts to only include viewable impressions. But that adjustment has not been made yet.Facebook expects to institute the new methodology — which will only count organic reach when a Page’s post appeared on a person’s screen — in early 2018, according to a Facebook spokesperson.When the company announced in November 2016 that it would shift to only counting viewable impressions for Pages’ organic posts’ reach counts as it does for ads, Facebook said the change would take effect “in the coming months.” However, the solution has taken longer than expected to build, said the spokesperson.The news that Facebook has yet to switch to viewable-only organic reach counts may surprise some brands and other Page owners who likely assumed that Facebook had already adopted the viewability standard. Though not done yet — for obvious reasons — Facebook did say it would alert Pages once…

How to choose the right customer data platform

Companies like Netflix, Pinterest, Amazon and LinkedIn build great consumer relationships. They grow their businesses around serving customers and fully understanding them through data.Traditionally, companies have tried to understand and manage customer relationships in two separate types of systems:Channel-centric tools like email services, ads, web analytics, mobile apps and so on.Databases or Data Warehouses that store various data sets in-house by IT.Both methods result in storing and using customer data in different places. Siloed data is difficult to stitch together and makes a customer-centric approach much more difficult.Marketers look to build omnichannel experiences to cater to the way customers interact across multiple touch points when and where they want. The traditional customer data management model leads to a disjointed experience.Not being able to act on the signals that your customers provide in real time is a missed opportunity.Customer Data Platforms can help. A C…