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Showing posts from December 16, 2017
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Marketing Day: Optimizing for voice search, integrating display with search and video & the impact of poor data

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.From Marketing Land:SEO in 2018: Optimizing for voice search
Dec 15, 2017 by Bryson Meunier Columnist Bryson Meunier argues that by understanding the nuances of voice search, marketers can do a better job of helping searchers find exactly what they’re looking for when they’re asking for it by voice.How to integrate display with search and video
Dec 15, 2017 by Grace Kaye Columnist Grace Kaye walks you through a multichannel approach to search, display and video that will bring about more effective bidding and better personalization.Assessing the impact of poor data on retail: The 1-10-100 rule
Dec 15, 2017 by Tom Mucklow With the holidays upon us, it’s more important than ever to ensure your customer deliveries and communications are up to snuff. Columnist Tom Mucklow explains why keeping your data clean is key.Janrain launches Identity Groups for consumers
Dec 15…

SEO in 2018: Optimizing for voice search

Google Webmaster Trends Analyst John Mueller recently asked for feedback on why webmasters are looking for Google to separate voice search queries in Search Console. If you, like me, want to see voice searches in Google Search Console, definitely submit your feedback on Twitter as John requested.I hear folks asking about voice search data in Search Console often. Can you elaborate on what you want to see there? What's an example of such a query that would be useful? http://pic.twitter.com/WOqS7aH4tP— John ☆.o(≧▽≦)o.☆ (@JohnMu) December 7, 2017 I lived through the very beginnings of mobile SEO, where many people thought mobile search behavior would be completely different from desktop search behavior only to find that much of it is the same. So I see why Mueller and others don’t necessarily understand why Search Console users would want to see voice queries separately. Some queries are the same whether they’re typed into a computer at a desktop or spoken across the room to a Google …