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Showing posts from December 23, 2017
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6 Popular Financial Apps for Millennial

Millennials have had their fair share of challenges when it comes to managing finances. According to one study from George Washington University, about 70 percent of them believe they have financial literacy, yet only 8 percent actually did have extensive knowledge on the subject.However, Freedom Debt Relief has seen that many millennials are eager for solutions to help them, especially technology solutions. And today there are plenty of them. Fintech startups have billions of dollars of investor backing and many of them are making personal finances less complex and easier to manage.Popular Financial AppsMobile apps have become increasingly popular amongst millennials. Freedom Debt Relief reports that some of the favorites amongst this generation include:Mint – This app helps people track their spending, savings, and bills that are due, all in one location.LearnVest – An overall budgeting and financial planning strategy app.Stash – An investment app that starts small, with just $5 you…

Marketing Day: Leveling up attribution, a message to email marketers & the future of AI

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.From Marketing Land:4 things SEO professionals should do consistently
Dec 22, 2017 by Jeremy Knauff
Columnist Jeremy Knauff shares his vision for how to improve the SEO industry through transparency, knowledge-sharing and stronger relationships with clients. Game over: The death of the sales funnel and leveling up attribution
Dec 22, 2017 by Chuck Moran
As the customer journey becomes increasingly complex, contributor Chuck Moran discusses the new rules of the game and why the way we view attribution needs to shift. The 6 sales content benchmarks every business needs
Dec 22, 2017 by Digital Marketing Depot
It’s no secret that content — from case studies to pitch decks — fuels the modern sales cycle. However, a vast majority of teams don’t track prospect engagement with sales content, and if they do, it’s unclear which metrics actually indicate success. Message to …

4 things SEO professionals should do consistently

As SEO professionals, we’re expected to have a solid understanding of our trade and to be able to communicate our knowledge clearly and professionally with our clients. But I think our expectations should be set a bit higher, similar to the fiduciary responsibility that certain financial professionals are held to. This would go a long way in further improving an already amazing industry, helping us to build greater trust while better serving our clients.Never intentionally put clients at riskMarketing requires us to constantly evaluate risk vs. reward, and that’s especially true when it comes to search engine optimization because algorithms are constantly changing. Some of the tactics that would have been acceptable just a few years ago could get a website penalized today.But it goes beyond algorithms changing.[Read the full article on Search Engine Land.]

via Marketing Land

Game over: The death of the sales funnel and leveling up attribution

It’s game over for the traditional customer journey.Today’s consumer has fragmented the ancestral sales funnel by wandering freely across channels and devices in search of the best product or deal. The average consumer owns more than seven devices, using more than three each day, of which marketers typically only see one, according to the Data & Marketing Association’s 2017 Statistical Fact Book.To put it a different way: The path to purchase has evolved from a two-dimensional side-scroller like Nintendo’s “Super Mario Bros.,” charging ahead on a set path with a clear objective, to an open-world environment more akin to the immersive worlds of “Skyrim,” “World of Warcraft” or “Grand Theft Auto,” where the player can hopscotch around an open field of narratives in whichever order they like.The emerging science of multitouch attribution still can’t holistically track this non-linear customer journey. However, advancements in attribution have clarified and cemented this new reality a…

How To Add Infinite Scroll To WordPress: A Beginner’s Guide

Want to make your blog as addictive as your Facebook news feed? While you probably don’t have quite as much traffic as Facebook, by adding infinite scroll to WordPress, you can get that same cool “endless scrolling” effect for your WordPress blog.In case you’re not familiar with the Facebook news feed, ‘infinite scroll’, sometimes known as continuous scroll, means whenever a visitor scrolls to the bottom of the page, your site will automatically load new content, rather than forcing the user to click ‘next’ to perform an action.In this post, I’ll share some of the case studies supporting infinite scroll and then I’ll show you how to easily add infinite scroll to your WordPress site.How Can An Infinite Scroll Help Your Blog?Infinite scroll can help engage your readers, which can subsequently lead to:Higher time on siteLower bounce ratesMore pages per visitFor example, here is some evidence from big publishers supporting infinite scroll:The Time.com team decreased their bounce rate by 1…

The 6 sales content benchmarks every business needs

It’s no secret that content — from case studies to pitch decks — fuels the modern sales cycle. However, a vast majority of teams don’t track prospect engagement with sales content, and if they do, it’s unclear which metrics actually indicate success.This report from DocSend reveals six key benchmarks for how, when and where prospects engage with sales content. You’ll find data-backed, actionable insights to help you:identify which sales content drives the sales cycle forward.enable sellers to share the right content in their outreach.build a more efficient, higher-velocity sales pipeline.Visit Digital Marketing Depot to download “6 Sales Content Benchmarks Every Business Needs.”

via Marketing Land