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Showing posts from December 26, 2017
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Measuring how offline marketing drives website traffic: The fundamentals

You may still favor “old school” methods to get the word out about your website. But how do you track this offline marketing?If you don’t measure the success of your effort, you’ll never know if it’s giving you a positive return. Fortunately, there are cloud-based solutions to help you with that.In this article, we’ll go over some of the ways you can track offline marketing with online tools.Set up Google Analytics and Search ConsoleBefore you can track your offline performance, you first need to set up a couple of online tools. Start with Google Analytics.You can get Google Analytics set up by just installing the tracking code on your website. Google is happy to walk you through that process.Also, you should set up your site with Google Search Console. That tool will give you important search analytics about your site.Fortunately, Google offers a step-by-step tutorial on setting up your website with Search Console as well.Once you’ve got your tools set up, it’s time to start looking …

Multimedia and how to get it out there: Our top 10 Content Marketing columns of 2017

In 2017, there was no doubt that content was king, but it also became clear that content alone is not nearly enough to ensure success. That’s why our columnists covered strategies and tactics that allow marketers to produce the best content possible for their audiences, and also promote it in ways that ensure that it’s found by prospective and existing customers.The research process behind winning content, such as coming up with ideas and answering customers’ questions, are always topics worth exploring, and readers were especially interested in developing content that spurs action — like the storytelling triggers Jennifer Spencer wrote about. But we aren’t in 2015 anymore, which is why articles about producing video and other multimedia content, as well as that of the user-generated variety, resonated with our readers.As the year comes to a close, we present our top 10 columns on the subject of content marketing, in hopes you’ll use the opportunity to catch up (or refresh your memory…

Transform your Google Slides Presentation into an Animated GIF and Tweet

TallTweets was created in 2010 to get around the 140-character limit of Twitter. You could write a note of any length and TallTweets would squeeze it into a single tweet by posting your text as an image. Now that Twitter offers a native solution in the form of threaded tweets, it is time to pivot.Introducing the all-new Tall Tweets app for Google Slides. It will help you convert your presentations into high-quality animated GIFs that you attach in an email, embed on a web page or share on Twitter right within the Tall Tweets app.Watch the video tutorial to get started. Tweet Google Slides with TallTweetsTo get started, open talltweets.com, sign-in with your Google account and select any existing deck from Google Drive. The TallTweets app can convert an entire deck into an infinitely looped GIF or you can choose to convert individual slides of the presentation into PNG images.You have several options to customize the generated GIF images. You can specify the width of GIF images (the hei…

The Best Android Apps for your Phone

Here are our picks for the best Android apps from the Google Play Store that we use every day. Whether you are looking for a perfect app to scan your documents, take notes or edit videos, we have a recommendation for you.All Android apps mentioned the list can be downloaded from the Play Store for free though some do offer inexpensive in-app purchases for unlocking premium features. Also, the list of essential apps skips commons apps like Google Drive, Google Photos, WhatsApp, Google Maps or Gmail since they are factory-installed on most newer phones.Also see: Alternatives to Top Android AppsThe Best Android Apps of all Time!AuthyAuthy generates 2-Step Verification codes on your phone. If someone manages to know the password of your online account, they still can't get in without the generated code. Cast BoxA free podcast app with a super clean layout and a better discovery engine for finding new podcasts. It includes in-audio search and your podcast subscriptions get synced to the…