You may still favor “old school” methods to get the word out about your website. But how do you track this offline marketing?If you don’t measure the success of your effort, you’ll never know if it’s giving you a positive return. Fortunately, there are cloud-based solutions to help you with that.In this article, we’ll go over some of the ways you can track offline marketing with online tools.Set up Google Analytics and Search ConsoleBefore you can track your offline performance, you first need to set up a couple of online tools. Start with Google Analytics.You can get Google Analytics set up by just installing the tracking code on your website. Google is happy to walk you through that process.Also, you should set up your site with Google Search Console. That tool will give you important search analytics about your site.Fortunately, Google offers a step-by-step tutorial on setting up your website with Search Console as well.Once you’ve got your tools set up, it’s time to start looking …
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