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Showing posts from December 28, 2017

Here’s what you need to know for email marketing success in 2018

The holiday season is just winding down, and email marketers are looking for every opportunity they can draw on to make their New Year’s offers stand out. While we can’t guarantee opens, we can offer readers a few data-driven tips and tricks that just might increase your chances of success in the inbox.Here are four emailing tips your organization can deploy now and put to use in 2018:1. Perfect your subject linesSubject lines are one of the most difficult things to get right. Marketers like them to be long and accurate, but readers like shorter and punchier. In fact, according to our 2016 holiday season data, the subject lines with the most opens were only about seven words long. For 2017, that number was four.This doesn’t necessarily mean that four words are better than 10 in your particular email campaign, but it does mean the quality of your subject line is what matters. What makes for quality? Short, accurate subject lines making a unique offer — such as same-day delivery — to th…

Building social buzz: Our top 10 social media marketing columns of 2017

Social media marketing is a rapidly evolving sector with so many twists and turns, it’s difficult to stay on your toes. Yet as marketers, we rely on keeping up to date with the latest social media trends in order to stay relevant. From the continued rise of live-streaming to the changing face of influencer marketing, plenty of developments surfaced in the social media space in 2017, and Marketing Land’s contributors helped us stay abreast of the most noteworthy topics.Our readers seemed especially keen to learn more about LinkedIn’s Matched Audiences feature, partly because it had been anticipated well in advance of its release, but also because the platform was late to the targeting game compared with its rivals. Columnist AJ Wilcox explained why it’s a win for B2B advertisers and walked us through advanced email match strategies marketers can use with the targeting feature.Meanwhile, Facebook still loomed large in 2017 and no doubt dominated our readers’ attention overall. The socia…

Best of 2017: Our top 5 articles in PPC

As we come to the end of 2017, we’ve decided to take a look back at some of our most-read articles throughout the year. For the rest of this week, we’ll be highlighting the top five most popular articles in various categories across the site.Yesterday, we kicked things off with a look at our top 5 articles about SEO, and if you missed that one, it’s definitely worth a read. Today, we’ll be turning our attention to the other great staple of Search Engine Watch content: PPC.We covered some fun ground with our PPC articles this year, from emoji in AdWords ad titles to the psychology of ad copy, to the impact of Google’s new ‘Ad’ label on marketers. Let’s not waste any more time – here are our top 5 articles from 2017 about PPC.#1: Emoji appear in Google AdWords ad titlesThis was an interesting one. Just a couple of weeks after we wrote about Google’s decision to bring emoji back to the SERPs, emoji were spotted in the wild in AdWords ad titles, suggesting that Google had decided to go th…

Guest Blogging to level up your blog – A Shouter’s Chat Recap

Guest blogging is a great way to establish your authority. It is a method used by the bloggers to grow their dominance and blog readership. Guest bloggers provide content to blogs that are related to their industry. In return, they receive exposure to their audience and sometimes even a backlink. By doing so, the guest bloggers promote their own brand and blog.It is also a great way to build relationships with other bloggers and experts in your industry. But the question is – How to start guest blogging?We here at ShoutMeLoud will help you get answers to all your queries. That is why this week’s #ShoutersChat was: “Guest Blogging to level up your blog”.In this week’s #ShoutersChat, we discussed everything from the benefits of guest blogging to finding opportunities to write guest blog posts. Here is a recap of each question and the top answers by Shouters.Q1. What are some benefits of guest blogging?From the Shouter’s community:A1.
1. Builds relationships
2. Builds backlinks to your b…

Right behind the GDPR, there’s the ePrivacy Regulation

If your company is complying with the upcoming General Data Protection Regulation (GDPR), what about the ePrivacy Regulation?While GDPR is finalized and scheduled for implementation on May 25, the accompanying ePrivacy Regulation is still in the approval process, and its language could change.An “optimistic” forecast, Future of Privacy Forum Policy Counsel Gabriela Zanfir-Fortuna told me, is that the ePrivacy Regulation will be finally approved by the end of 2018, although the implementation date remains to be seen.The two are meant to go together, she said, and there are ongoing good faith efforts to ensure they will match.[Read the full article on MarTech Today.]

via Marketing Land

Marketing Day: Local sponsorship campaigns, CMOs in the know & more

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.From Marketing Land:Unique international trends require a unique marketing approach
Dec 27, 2017 by Brendan McGonigle Trends and interests change from one market to another, so why do so many advertisers apply the same approach across markets? Columnist Brendan McGonigle shares Yandex’s top search trends of 2017.Embrace a product manager mindset to improve 2018 SEO KPIs
Dec 27, 2017 by Adam Dorfman How can you improve your performance in the new year? Columnist Adam Dorfman recommends thinking more like a product manager, focusing on activities that provide measurable impact to your company’s most important goals.2017: The year in B2B marketing innovation
Dec 27, 2017 by Peter Isaacson As we close in on the new year, columnist Peter Isaacson takes a look back at the trends that shaped B2B marketing and anticipates how they’ll continue to unfold in 2018.A tale of t…

Unique international trends require a unique marketing approach

It’s that time of the year! That time of year when we all agonizingly optimize for holiday shopping behavior, do our best to navigate complicated family dynamics and read countless end-of-year lists.SEL reporter Amy Gesenhues recently summarized the annual release of Google’s “Year in Search” for 2017, and there were some interesting takeaways. (Not the least of which was that the “Malika Haqq and Ronnie Magro” query didn’t make the Top 10 Searches Overall list — admittedly, I have no idea who those people are, but their names sure are fun to say!)Lists of this nature are intended to be simple, fun, and (to be candid) easy press hits. But there’s actually an important and applicable lesson to be distilled here, too. These “Year in Search” lists are representative of the searching populace; the lists communicate the interests of the collective audience. There certainly was no shortage of compelling stories in 2017, but the subjects included in Gesenhues’s piece are what drove the most …

Embrace a product manager mindset to improve 2018 SEO KPIs

For the first half of my 20-year career, I focused primarily on technical, enterprise SEO for brands with dozens of domains and millions of pages. For the second half, I’ve been on the product side of a software-as-a-service platform designed to help large multilocation brands achieve digital success.Living and breathing product development has been helpful in reshaping how I prioritize and execute in all areas of my life, SEO consulting included. To that end, I believe it would be helpful for SEO professionals to think more like good product managers.[Read the full article on Search Engine Land.]

via Marketing Land

2017: The year in B2B marketing innovation

For B2B marketing, 2017 was a big year, with changes happening so fast that I barely had time to binge-watch “Stranger Things.”For those of you still reeling from all the activity this year, I thought I’d take a few minutes to recap some of the biggest headlines in B2B marketing and shine a light on how these trends will continue to develop in 2018.ABM went mainstreamAccount-Based Marketing (ABM) has been a hot topic for quite some time now, but 2017 was really the year we saw it move beyond the early adopters and cement itself as a critical strategy for driving growth. As more marketers made the move to ABM, the conversation moved from the elementary “why ABM?” to the more actionable “how can I do ABM” and “how can I do it better?”[Read the full article on MarTech Today.]

via Marketing Land