Content discovery platform Outbrain is announcing this week a partnership with video ad platform Telaria, resulting in the content discovery platform’s first sustained offering of outstream video ads.
Outbrain’s grid of recommended stories appears as thumbnails underneath a site’s stories, providing “other content you may like.” The video ad will appear above or below the Outbrain grid, as wide as the grid.
Site publishers can determine if they want the video ad at all, or whether the ad will appear in the above or below position, and there will be no contextual matching with page content. The video ads — available in 30-, 90- and 120-second lengths — will automatically play when the user scrolls down to that part of the page — silently, unless a user clicks on the video.
via Marketing Land