Skip to main content

EU Commissioner: Two remaining antitrust cases against Google ‘advancing’

While Google’s appeal of the $2.9 billion (€2.4 billion) fine imposed by the European Commission in 2017 makes its way forward, EU Competition Commissioner Margrethe Vestager told colleagues that the other two antitrust cases against Google were “advancing.” That’s according to a report from Reuters.

Those cases involve exclusivity provisions in Google AdSense agreements and app-install requirements in Android-OEM contracts.

The “search bias” antitrust fine against Google was the largest in EU history. But it doesn’t represent the maximum potential fine. The European Commission (EC) can impose penalties of up to 10 percent of total global revenues, which would represent $11 billion (€8.9 billion), in terms of 2017 revenue.

In addition to any future fines, it’s expected that the EC will require Google to remove its app pre-install requirements from Android phone-maker agreements as it has been asked to do in Russia. However, the actual impact on Google rivals in Europe remains to be seen. Users could simply install the desired apps from the Google Play store.

In the wake of the shopping search penalty and remedy, Google’s competitors have complained that the measures taken don’t go far enough and “aren’t working.” This raises the complex question: what exactly does “working” mean? (This issue is likely to arise repeatedly in any remedial scenario involving Google and competitors.)

Google has said that the changes made comply with the EC’s order and that other shopping services are being treated equally. However, it appears that some of Google’s rivals are seeking government intervention to “restore their traffic” or compensate for more fundamental problems in their sites or businesses.

The post EU Commissioner: Two remaining antitrust cases against Google ‘advancing’ appeared first on Marketing Land.

via Marketing Land


Popular posts from this blog

How to Get SMS Alerts for Gmail via Twitter

How do you get SMS notifications on your mobile phone for important emails in your Gmail? Google doesn’t support text notifications for their email service but Twitter does. If we can figure out a way to connect our Twitter and Gmail accounts, the Gmail notifications can arrive as text on our mobile via Twitter. Let me explain:Twitter allows you to follow any @user via a simple SMS. They provide short codes for all countries (see list) and if you text FOLLOW to this shortcode following by the  username, any tweets from that user will arrive in your phone as text notifications. For instance, if you are in the US, you can tweet FOLLOW labnol to 40404 to get my tweets as text messages. Similarly, users in India can text FOLLOW labnol to 9248948837 to get the tweets via SMS.The short code service of Twitter can act as a Gmail SMS notifier. You create a new Twitter account, set the privacy to private and this account will send a tweet when you get a new email in Gmail. Follow this account …

Instagram Story links get 15-25% swipe-through rates for brands, publishers

Instagram may arrived late as a traffic source for brands and publishers, but it’s already showing early signs of success, driving new visitors to their sites and even outperforming its parent company, Facebook.For years brands, publishers and other have tried to push people from the Facebook-owned photo-and-video-sharing app to their sites. Outside of ads and excepting a recent test with some retailers, Instagram didn’t offer much help to companies looking to use it to drive traffic. So they had to find workarounds. They put links in their Instagram bios. They scrawled short-code URLs onto their pictures. And they typed out links in their captions.Then last month Instagram finally introduced an official alternative to these hacky workarounds: the ability for verified profiles to insert links in their Instagram Stories.Almost a month after the launch, 15% to 25% of the people who see a link in an Instagram Story are swiping on it, according to a handful of brands and publishers that h…

Five great tools to improve PPC ads

Every digital marketer wants to reach the top position on the search engine results. However, if you’ve recently launched a new website or your niche is saturated, starting with paid search ads sounds like a good idea.Strategically created PPC campaigns can drive leads, sales or sign-ups to your websites. You know what? In fact, businesses earn an average of $8 for every dollar they spend on Google Ads.Optimizing PPC campaigns is not easy, but it’s very powerful if you do it properly. Just like SEO, it is essential to conduct extensive keyword research, optimize ad copy, and design high-converting landing pages.Fortunately, there are a lot of effective PPC tools that will help you analyze your competitors’ PPC strategies, figure out tricks in their campaigns, and improve your PPC campaigns.If you are ready to take an evolutionary leap in your PPC advertising, take a look at my list of five amazing tools to save you time, give you crucial insights, and raise money for your business.Fiv…