Skip to main content
Instapage

Twitter’s new Ad Transparency Center shows all ads shown in past 7 days

In anticipation of the upcoming midterm elections, Twitter is rolling out phase two of its efforts to bring more transparency around political ad campaigns.

Starting today, anyone around the globe will be able to search ads displayed on Twitter within the last seven days via the app’s new Ad Transparency Center. The searchable database is available to everyone, meaning you won’t have to have a Twitter account to perform a search. Twitter’s Ad Transparency Center will include ads from Twitter advertisers, both in the US and global advertisers; although with this rollout, the only searchable political ads are ones attached to US elections.

“To view ads from any advertiser you will be able to simply search for a specific handle and see the creative for all ad campaigns that have run within the last seven days from that handle,” writes Twitter’s head of revenue products and engineering group, Bruce Falck, on the company’s advertising blog.

Twitter has plans to eventually include ads for political elections outside the US but says more research needs to be done on that front: “We are examining how to adapt and internationalize both political campaigning and issue ads policies. We are doing our due diligence to get this right and will have more updates to come.”

For US political ad campaigns that fall under Twitter’s new Political Campaigning Policy, Twitter’s Ad Transparency Center will also display billing information for the advertiser, ad spend, impression data per tweet and demographic targeting data.

On May 30, Twitter launched the first phase of its effort to address abuse and the malicious behavior that plagued the platform during the 2016 elections. The company began including labels on US midterm election candidates, stating the office the candidate is running for, the state location of the office and the district number. US midterm political candidates also got a “clearly identifiable” small icon of a government building beside their name within their Twitter bio.

Facebook is also taking up the fight to tackle abuse on its platform. The company has recently outlined new rules around political ads and rolled out a similar searchable database of political ad campaigns. F

With so much hanging on this year’s US election cycle, and in light of evidence that Russian groups used social media to interfere in the 2016 presidential election, many platforms have been updating their policies for political ads. To help keep track of of these changes, we’ve compiled the latest political ad policies of each of the major platforms in one place: The big list of political ad policies from leading social & search platforms.

The post Twitter’s new Ad Transparency Center shows all ads shown in past 7 days appeared first on Marketing Land.



via Marketing Land

Comments

Popular posts from this blog

6 types of negative SEO to watch out for

The threat of negative SEO is remote but daunting. How easy is it to for a competitor to ruin your rankings, and how do you protect your site? But before we start, let’s make sure we’re clear on what negative SEO is, and what it definitely isn’t.Negative SEO is a set of activities aimed at lowering a competitor’s rankings in search results. These activities are more often off-page (e.g., building unnatural links to the site or scraping and reposting its content); but in some cases, they may also involve hacking the site and modifying its content.Negative SEO isn’t the most likely explanation for a sudden ranking drop. Before you decide someone may be deliberately hurting your rankings, factor out the more common reasons for ranking drops. You’ll find a comprehensive list here.Negative off-page SEOThis kind of negative SEO targets the site without internally interfering with it. Here are the most common shapes negative off-page SEO can take.Link farmsOne or two spammy links likely won’…

Another SEO tool drops the word “SEO”

This guest post is by Majestic’s Marketing Director, Dixon Jones, who explains the reasons for their recent name change.
Majestic, the link intelligence database that many SEOs have come to use on a daily basis, has dropped the “SEO” from it’s brand and from its domain name, to become majestic.com. Since most people won’t have used Google’s site migration tool before, here’s what it looks like once you press the “go” button:

In actual fact – there’s a minor bug in the tool. The address change is to the https version of majestic.com (which GWT makes us register as a separate site) but that message incorrectly omits that. Fortunately, elsewhere in GWT its clear the omission is on Google’s side, not a typo from the SEO. It is most likely that the migration tool was developed before the need for Google to have separate verification codes for http and https versions of the site.
The hidden costs of a name change
There were a few “nay sayers” on Twitter upset that Majestic might be deserting it…

Software Review Site TrustRadius Has A New Way to Treat Reviews Obtained Through Vendors

Online user reviews are the most powerful marketing technique for influencing purchase decisions. But do they accurately represent the views of most users?Today, business software review platform TrustRadius is announcing a new way — called trScore — to handle the bias introduced in reviews by users obtained through the vendor of the reviewed software product. The site says more than two million software buyers visit each year to check out its product reviews.To understand trScore, let’s first look at TrustRadius’ approach.The site says it authenticates all users through their LinkedIn profiles. It also requires users to answer eight to ten questions about the product, in order to weed out users having no familiarity. Additionally, a staff person reads every review before it is posted, and the site says about three percent of reviews are rejected for not meeting guidelines.As for the reviews themselves, TrustRadius puts them into two main buckets: independently-sourced reviews and ven…