Skip to main content

Facebook launches Ad Archive API for political ads with limited release

Facebook is launching an Ad Archive API for US researchers and publishers that will allow them to analyze political and issue-based ads that run on the platform.

Announced in May when Facebook’s new rules around political and issue-based ads went into effect, the API is now being rolled out to a limited group of US publishers, academics and researchers before Facebook opens it up to a broader audience, according to Facebook’s announcement.

“The API offers ad creative, start and end date, and performance data, including total spend and impressions for ads. It also shows demographics of people reached, including age, gender and location,” writes Facebook Director of Product Management Rob Leathern.

Facebook says the feedback it receives from this initial rollout will help inform the buildout of the Archive report scheduled for release in September.

The Ads Archive API is an offshoot of Facebook’s searchable archive of political and issue ads that was released in May. At the time, Facebook said it was working with news organizations and its Election Commission — the independent group it put together to determine the impact of social media on elections — to launch the API.

“We’re greatly encouraged by trends and insights that watchdog groups, publishers and academics have unearthed since the archive launched in May,” writes Leathern. “We believe this deeper analysis will increase accountability for both Facebook and advertisers.”

Facebook shared a registration link to apply for access to the API when it has a broader rollout: Facebook Ad Archive API.

This is all part of Facebook’s effort to fight misinformation and safeguard its platform from bad actors aiming to distribute false and malicious content in order to influence elections.

Facebook has made a number of efforts to be more transparent about its process to monitor content and protect user data. In addition to refining the amount of information available to API developers, Facebook released its first-ever transparency report in May, updated policies around political ads and continues to let the public know when it has removed malicious accounts.

The post Facebook launches Ad Archive API for political ads with limited release appeared first on Marketing Land.

via Marketing Land


Popular posts from this blog

6 types of negative SEO to watch out for

The threat of negative SEO is remote but daunting. How easy is it to for a competitor to ruin your rankings, and how do you protect your site? But before we start, let’s make sure we’re clear on what negative SEO is, and what it definitely isn’t.Negative SEO is a set of activities aimed at lowering a competitor’s rankings in search results. These activities are more often off-page (e.g., building unnatural links to the site or scraping and reposting its content); but in some cases, they may also involve hacking the site and modifying its content.Negative SEO isn’t the most likely explanation for a sudden ranking drop. Before you decide someone may be deliberately hurting your rankings, factor out the more common reasons for ranking drops. You’ll find a comprehensive list here.Negative off-page SEOThis kind of negative SEO targets the site without internally interfering with it. Here are the most common shapes negative off-page SEO can take.Link farmsOne or two spammy links likely won’…

Another SEO tool drops the word “SEO”

This guest post is by Majestic’s Marketing Director, Dixon Jones, who explains the reasons for their recent name change.
Majestic, the link intelligence database that many SEOs have come to use on a daily basis, has dropped the “SEO” from it’s brand and from its domain name, to become Since most people won’t have used Google’s site migration tool before, here’s what it looks like once you press the “go” button:

In actual fact – there’s a minor bug in the tool. The address change is to the https version of (which GWT makes us register as a separate site) but that message incorrectly omits that. Fortunately, elsewhere in GWT its clear the omission is on Google’s side, not a typo from the SEO. It is most likely that the migration tool was developed before the need for Google to have separate verification codes for http and https versions of the site.
The hidden costs of a name change
There were a few “nay sayers” on Twitter upset that Majestic might be deserting it…

What will happen to influencer marketing if Instagram ‘Likes’ go away?

In April, app researcher Jane Manchun Wong discovered Instagram was testing removing “Like” counts on posts. At the time, an Instagram spokesperson told TechCrunch it was not a public test, but an internal prototype and that the company was “exploring” new ways to reduce pressure on Instagram.The possibility that Instagram – a primary platform for influencer marketing – may potentially eliminate “Likes” could impact the influencer community, causing brands to question whether or not an influencer has enough sway to contribute to the brand’s marketing efforts. Without an outward facing metric such as “Likes,” influencers would have to rely on other resources to prove their content is worthwhile – once such resource: influencer marketing agencies.Good news for agencies“I do see it as a good thing for influencer marketing agencies and platform providers,” said Leah Logan, VP of media product strategy and marketing for Collective Bias.Logan’s influencer marketing agency works with a numbe…