Skip to main content
Instapage

Instagram strips out fake ‘likes’ tied to 3rd-party apps

With 119 million followers, Kylie Jenner is one of Instagram’s top influencers.

Starting on Monday, Instagram will begin to remove inauthentic engagement with accounts that use third-party apps to grow their follower count and engagement on the platform — a practice that violates the app’s community guidelines and terms of use.

Why it matters

Instagram influencers are arguably the heart and soul of brand-consumer relationships on the app, but often it’s difficult for brands and advertisers to determine who the real influencers are. Many accounts aiming to gain paid relationships with brands to deliver sponsored posts will use third-party apps to ramp up fake likes, follows and comments so that they can position themselves as an influencer.

Instagram is now taking action against such abuse by removing all inauthentic likes, follows and comments from accounts employing third-party apps used to boost the account’s popularity. The company recruited one of the most vocal champions of transparency in advertising, Unilever CMO Keith Weed, to show support for its efforts.

“Unilever has made clear commitments to clean up influencer marketing and rebuild trust in the digital ecosystem. Dishonest practices like buying fake followers or fake engagement from bots pollute the entire system. We should all be encouraged by these steps from Instagram to identify and address this type of activity,” said Weed, “Instagram is one of the most popular social networks worldwide, and I very much support it taking action and removing inauthentic activity from its platform. It’s another positive step on the journey to build trust back into our digital ecosystems and wider society.”

Leading the marketing efforts for Unilever’s multiple brands — including Dove, Lipton Soup, Axe Body Spray, Noxema and Vaseline — Weed has long advocated for digital platforms to do more in terms of brand safety. Weed was also one of the first who threatened to pull advertising from programmatic platforms that couldn’t guarantee ads would not be shown alongside extremist content.

In April, the CMO said his company would no longer work with social media influencers who paid for followers.

More on Instagram’s fight against abuse on the platform

  • In addition to removing the inauthentic activity from accounts using third-party apps to gain fake followers, likes and comments, Instagram is also making the account owners change their password for safety purposes.
  • Instagram says these latest moves to stop inauthentic activity on the platform will be ongoing, and accounts that continue to use such third-party apps to gain more followers may, “…see their Instagram experience impacted.”
  • In August, Instagram introduced an “About this Account” feature for accounts with large follower numbers that lists the date the account was created and the ads it is running to broaden transparency on the platform.

The post Instagram strips out fake ‘likes’ tied to 3rd-party apps appeared first on Marketing Land.



via Marketing Land

Comments

Popular posts from this blog

How to Get SMS Alerts for Gmail via Twitter

How do you get SMS notifications on your mobile phone for important emails in your Gmail? Google doesn’t support text notifications for their email service but Twitter does. If we can figure out a way to connect our Twitter and Gmail accounts, the Gmail notifications can arrive as text on our mobile via Twitter. Let me explain:Twitter allows you to follow any @user via a simple SMS. They provide short codes for all countries (see list) and if you text FOLLOW to this shortcode following by the  username, any tweets from that user will arrive in your phone as text notifications. For instance, if you are in the US, you can tweet FOLLOW labnol to 40404 to get my tweets as text messages. Similarly, users in India can text FOLLOW labnol to 9248948837 to get the tweets via SMS.The short code service of Twitter can act as a Gmail SMS notifier. You create a new Twitter account, set the privacy to private and this account will send a tweet when you get a new email in Gmail. Follow this account …

Instagram Story links get 15-25% swipe-through rates for brands, publishers

Instagram may arrived late as a traffic source for brands and publishers, but it’s already showing early signs of success, driving new visitors to their sites and even outperforming its parent company, Facebook.For years brands, publishers and other have tried to push people from the Facebook-owned photo-and-video-sharing app to their sites. Outside of ads and excepting a recent test with some retailers, Instagram didn’t offer much help to companies looking to use it to drive traffic. So they had to find workarounds. They put links in their Instagram bios. They scrawled short-code URLs onto their pictures. And they typed out links in their captions.Then last month Instagram finally introduced an official alternative to these hacky workarounds: the ability for verified profiles to insert links in their Instagram Stories.Almost a month after the launch, 15% to 25% of the people who see a link in an Instagram Story are swiping on it, according to a handful of brands and publishers that h…

Five great tools to improve PPC ads

Every digital marketer wants to reach the top position on the search engine results. However, if you’ve recently launched a new website or your niche is saturated, starting with paid search ads sounds like a good idea.Strategically created PPC campaigns can drive leads, sales or sign-ups to your websites. You know what? In fact, businesses earn an average of $8 for every dollar they spend on Google Ads.Optimizing PPC campaigns is not easy, but it’s very powerful if you do it properly. Just like SEO, it is essential to conduct extensive keyword research, optimize ad copy, and design high-converting landing pages.Fortunately, there are a lot of effective PPC tools that will help you analyze your competitors’ PPC strategies, figure out tricks in their campaigns, and improve your PPC campaigns.If you are ready to take an evolutionary leap in your PPC advertising, take a look at my list of five amazing tools to save you time, give you crucial insights, and raise money for your business.Fiv…