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Showing posts from January 2, 2018
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Social networks to face huge fines in Germany for not removing ‘illegal content’ in 24 hours

As of yesterday, Germany began to enforce its anti-hate speech and illegal content law (“NetzDG”), originally passed in mid-2017. It targets publishers and social media sites, including Facebook, Twitter, Reddit and YouTube, that have more than 2 million members or users.The law, translated as the Network Enforcement Act, requires “obviously illegal” material to be removed within 24 hours after the site owner is notified of the violation. In more complex or gray area cases, there’s a seven-day time frame. Fines for non-compliance could be up to 50 million euros, which is roughly $60 million.The law extends beyond hate speech and encompasses “fake news” and a range of other illegal content. The delayed enforcement of the law was intended to give social networks and others potentially impacted time to prepare to comply.The law was passed in mid-2017 as a reaction against the fake news, Russian content manipulation and other social media controversies of 2016 and early 2017 and frustrati…

7 email trends to watch in 2018

2017 was a stellar year for email marketing. With 72 percent of consumers in Litmus’ 2016 State of Email report stating that email is their first choice for brand communication, and more than 225 billion emails (PDF) sent every day (a 5 percent increase from previous years), email continues to play an important role in brands’ marketing strategies and is the digital linchpin for the consumer.As we barrel into 2018, there are no guarantees that the email tactics and strategies that worked in 2017 will deliver the same results. To make the most of your email marketing investments and stay on the cutting edge, consider the trends that will impact email over the next 12 months.1. Editorial or ‘sticky’ content will become a must-haveOK, OK — “must-have” may seem a little aggressive, so consider this my cry for help to all marketers! Today’s consumers (B2C and B2B) value content that goes beyond offers, promotions and product information. They crave useful information that speaks to the int…

Alibaba’s UC browser beating Google Chrome in Indian mobile market

The Alibaba-owned UC browser is winning the war for mobile users in India and Indonesia. Relying on StatCounter data, The Wall Street Journal is reporting that it’s beating Google’s Chrome in these large developing markets.Chrome is the most widely used browser in the world, with more than 1 billion users. Globally, Chrome has a roughly 55 percent market share to Safari’s approximately 15 percent, as the second leading browser. The UC browser has just under 9 percent of the global market and is third after Safari. Firefox, Opera and Internet Explorer follow in that order.Mobile and Tablet Browser Market Share in IndiaSource: StatCounter (2018)If the desktop is factored back in, Chrome becomes the number one browser again in India. The country is extremely important to most US-based tech giants because of its massive population, much of which is still not online. Accordingly, India is seen as one of the primary sources for “the next billion users.”The UC Browser is reportedly preferred…

Empowered consumers are searching for the best and worst brands before they buy

The best experiences and the worst experiences are oftentimes so compelling that we can’t help but share them. That’s nothing new. We’ve all heard the saying that a happy customer tells one person while an unhappy customer tells anyone who will listen. It’s partly cathartic. It’s also a way of helping save others from similar experiences.In a social, mobile, real-time world, shared experiences only become more potent. The question is, when someone picks up their mobile device in a micro-moment to search, on which side of those experiences does your brand reside? And how are your marketing efforts promoting positive experiences for customers to discover?Mobile devices have created a new generation of super-empowered consumers. They’re connected, informed and sophisticated. These consumers are also more impatient, demanding and curious. They’re increasingly improving how to seek what’s best for them and also what to avoid. They have access to platforms where shared experiences can reach…

How to Embed MP3 Audio Files In Web Pages with the help of Google Drive

Audio hosting websites like SoundCloud or Anchor.fm make it easy for you to embed audio files in your web pages and blogs. Just upload your file – like an MP3 song or an audio podcast – to any of these sites and they’ll provide the HTML embed code that you can copy-paste in your web template. Simple!If you have been storing your MP3 files inside Google Drive, you can embed the files directly from Drive without having to upload them to another website. The Drive MP3 player can be embedded on any website that supports IFRAME and the list includes Blogger, WordPress, Medium or even the new Google Sites.Also see: Embed YouTube as Audio PlayerStep 1: Upload the MP3 to Google DriveOpen drive.google.com and upload the MP3 to your Google Drive. After the file is uploaded, right-click to share and set the sharing permission to “Anyone on the Internet can find and view”.Step 2: Generate the Player Embed CodeThe Google Drive URL will have the following structure:http://ift.tt/2lGfgD6Now all you …

Artificial intelligence and machine learning: What are the opportunities for search marketers?

Did you know that by 2020 the digital universe will consist of 44 zettabytes of data (source: IDC), but that the human brain can only process the equivalent of 1 million gigabytes of memory?The explosion of big data has meant that humans simply have too much data to understand and handle daily.For search, content and digital marketers to make the most out the valuable insights that data can provide, it is essential to utilize artificial intelligence (AI) applications, machine learning algorithms and deep learning to move the needle of marketing performance in 2018.In this article, I will explain the advancements and differences between artificial intelligence (AI), machine learning and deep learning while sharing some tips on how SEO, content and digital marketers can make the most of the insights – especially from deep learning – that these technologies bring to the search marketing table.I studied artificial intelligence in college and after graduating took a job in the field. It wa…

How to Embed Music in your Google Slides Presentation

Audio can bring your presentations to life especially in a kiosk setting where slideshows play unattended in a continuous loop. If you have recently made the switch from Microsoft PowerPoint or Keynote to Google Slides, the one important feature that you might be missing inside Google Slides is audio.Both Keynote and PowerPoint make it extremely easy for you to add audio to a presentation. You can embed MP3 music files that play in the background for the entire presentation or you can record your own voiceover narration that is synchronized with the timing of each slide.How to Add Audio to Google SlidesGoogle Slides do not support audio files but you do have the option to embed videos inside the individual slides. The workaround, therefore, is simple – place the video file on a slide, make it invisible and turn on the auto-play mode.Demo: Google Slides with AudioStep 1: Prepare the Audio FileYou can use free tools like FFmpeg or Audacity to convert your audio files into video. Then up…