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Showing posts from January 3, 2018

The top Walmart and Amazon product page experiences of 2017

There isn’t “one thing” separating a great product page from a terrible one. Instead, brands in 2018 should think holistically about how they are crafting a positive consumer experience on their product pages — even on third-party retailer sites.At a very high level, brands can boil this concept down to execution across eight product page components: product title, product description, bullets, images, image resolution, rich media content, product rating and number of reviews.Related to my work at Salsify, our analytics team has set up a number of data-gathering operations to power a grader for Amazon and product pages across all these elements. The grades themselves are based on best practices identified by the retailersthemselves.The product pages below were captured by our grader tool during Q4 2017 and were among the highest-scoring in their respective categories. Each presents its own directional lesson to brands thinking about ways to test and improve their product p…

How to get mobile SEO for voice search right

Voice search and mobile usage are both on the rise and look set to shape the SEO industry for some time to come. Nonetheless, 62% of marketers have no specific plans for voice search in 2018.How can marketers take action today to tap into two of the most important trends in the industry?As mobile usage continues to grow, more and more users are comfortable with speaking to their devices rather than typing their queries.Of equal importance are the advances in speech recognition technology that have allowed the likes of Google, Amazon, and Apple to offer a satisfying voice search experience.There is plentiful context to make marketers aware of these emerging trends, with both mobile and voice search set to shape the future of the industry:Voice-enabled personal assistants are installed by default on all smartphonesGoogle has revealed that more than 20% of searches on an Android device are voice searchesThe Amazon Alexa app recently topped the app store charts. The Google Home app occupi…

Marketing Day: Germany fights illegal content on social networks, 2018 email trends & more

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.From Marketing Land:SMART goals for SEO
Jan 2, 2018 by Marcus Miller
How can you set and achieve aggressive yet realistic SEO goals in 2018? Columnist Marcus Miller explains what SMART goals are and how to apply them to your SEO campaigns. Social networks to face huge fines in Germany for not removing ‘illegal content’ in 24 hours
Jan 2, 2018 by Greg Sterling
While the law doesn’t necessary expand what’s considered “illegal content” in Germany, critics worry it will turn social networks into opinion police. 7 email trends to watch in 2018
Jan 2, 2018 by Kyle Henderick
As we head into 2018, columnist Kyle Henderick predicts the trends that will have the biggest impact on your email marketing program over the next 12 months. Alibaba’s UC browser beating Google Chrome in Indian mobile market
Jan 2, 2018 by Greg Sterling
The browser’s ad-blocking feature is driving a …

SMART goals for SEO

As 2017 comes to a close, many SEOs will be looking forward and setting some goals for their campaigns in 2018. In this post, I am going to take a look at the SMART goals methodology that can help you set and achieve aggressive, yet realistic goals.SMART goalsSMART goals set out a series of criteria that can be used for setting marketing objectives. This is all wrapped up in the clever mnemonic acronym — Specific, Measurable, Achievable, Realistic and Timelined — which makes SMART goals so easy to remember.S — SpecificSpecific objectives are crucial to success in any marketing campaign. We need to know what a goal or conversion is for your website and how this relates to the broader business objectives. It is easy to think, “We want to rank #1 for various search terms,” but that’s just a detail. What we really want is more exposure, more visits and more leads or sales.[Read the full article on Search Engine Land.]

via Marketing Land