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Showing posts from January 4, 2018

Which is the best search engine for finding images?

Images make the web beat. And human beings process visuals faster than they do text. In the last decade, the number of images uploaded on the internet has exploded.Finding the perfect image to feature on your website, blog post or marketing email can be crucial to grabbing the audience’s attention, livening up a page, or illustrating a point. (And if you optimize it properly, it can also be beneficial to your SEO). To do that, you of course need a good search engine.The web has plenty of different options for image search, from general search engines with an image search function to dedicated search engines for browsing and indexing images. But which offer the best experience?In this post, we’re going to compare the best search engines for conducting three categories of image search on the web.Category 1: General image searchEver searched for [word + image] on the web? This is the basic type of image search people do on the internet and it comes in handy for day-to-day searches.The to…

Survey: Amazon Echo owners spend $400 per year more than Prime subscribers on Amazon

Based on a survey of 2,000 consumers who made purchases on in 2017, Consumer Intelligence Research Partners (CIRP) has determined that Amazon Echo owners are even more valuable to the company than Prime members.CIRP grouped Amazon shoppers into three categories: (1) those that own at least one Alexa device, (2) Prime subscribers and (3) average Amazon shoppers who don’t fall into either of the other two categories. (There’s probably a meaningful overlap between categories 1 and 2.)The company estimated that average annual spending for all Amazon customers is $1,000 while Prime subscribers spend roughly $1,300. However, Echo owners spent a full $400 more on average, coming in at around $1,700 annually.Average Annual Spending on (As of Q3 2017)Amazon aggressively discounted the cost of its various Alexa devices in an effort to drive adoption and consolidate its dominant position in the virtual assistant market. Alexa/Echo devices were at or near the top of the comp…

Marketing Day: Link resolutions, DialogTech buys Swydo & Amazon product pages

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.From Marketing Land:18 link resolutions for 2018
Jan 3, 2018 by Julie Joyce
Columnist Julie Joyce gives us her list of 18 link resolutions for a wonderful and link-worthy 2018.DialogTech adds multichannel analytics with its purchase of dashboard provider Swydo
Jan 3, 2018 by Barry Levine
The Chicago-based firm says this is the first time a call analytics provider is offering drag-and-drop reports from other platforms.The top Walmart and Amazon product page experiences of 2017
Jan 3, 2018 by Andrew Waber
Columnist Andrew Waber looks at some of the highest-scoring product pages on and Amazon to offer tips on how you can improve the consumer experience in 2018.Recent Headlines From MarTech Today, Our Sister Site Dedicated To Marketing Technology:New report: Customer Data Platforms doubled over last year
Jan 3, 2018 by Barry Levine The growth is being prop…

18 link resolutions for 2018

Oh, the resolutions keep coming! Based on last year’s 17 link resolutions for 2017, I give you my 18 link resolutions for the new year. Here’s to a great start for all your marketing efforts!1. Educate yourself more about link metricsI’ve seen so many people referencing link metrics, such as Moz’s Domain Authority or Majestic’s Citation Flow, as if they came from Google — and that’s not good. These metrics are attempts at measuring links, and while they can be very useful, you need to look at more than just those numbers.[Read the full article on Search Engine Land.]

via Marketing Land

DialogTech adds multichannel analytics with its purchase of dashboard provider Swydo

DialogTech provides analytics on incoming calls so that marketers can find out things like the number of sales by phone generated by a search ad.That data can then be exported via API to other tools, like marketing platforms, to compare the call analytics with campaigns in other channels.This week, the Chicago-based company is becoming a multichannel dashboard itself, as it announces the acquisition of the Dutch firm Swydo.[Read the full article on MarTech Today.]

via Marketing Land

Do you have a shot at ranking for that phrase?

One of the first items you should consider in putting together an SEO plan is what keywords you should try to rank for. That’s very basic, right?But the world of SEO has become more complex. It’s not like you can simply decide you want to rank for a keyword, optimize some content on a page, get some links, and — presto! — you rank. That’s because how relevance to a query is evaluated has become far more nuanced.To better understand how Google interprets user intent, I’d advise that you take a close look at the search engine results pages (SERPs) for your target phrase to see what currently ranks there. Seeing what you’re up against can help you better understand what your chances of ranking are, and it can help you focus on the keywords where you have the best chances of success.[Read the full article on Search Engine Land.]

via Marketing Land