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Showing posts from January 10, 2018

Clash Royale’s ‘Epic Comeback’ was #1 YouTube ad in December, Apple was top brand overall

Supercell’s “Clash Royale” video game had the most-watched ad on YouTube last month, with its “Epic Comeback” spot generating 16 million views. However, Apple was the most popular brand overall, with three ads in YouTube’s December ad leaderboard.The iPhone X helped push Apple well ahead of the other brands, with its “Animoji Yourself” spot receiving 10.1 million views, the “Introducing Face ID” ad with 5.1 million views, and “Sway,” the brand’s holiday ad, which also featured the iPhone X, earning 4.9 million views.The total view count for all three Apple ads amounted to 30.1 million, more than a third of the 87.8 million combined views generated by the top 10 ads.Even though it was December, very few of the ads were holiday campaign spots. Apple’s “Sway” and the Elf on the Shelf music video, “Scout Elves Don’t Rest,” which ranked No. 10, were holiday-themed, but those were the only holiday-specific spots. (Google’s “Year in Search” could be considered holiday-themed, inasmuch as it …

SteelHouse adds Connected TV

Self-service ad platform SteelHouse announced this week that it is adding Connected TV (CTV) to its advertising capabilities, marking another step toward full citizenship in the advertising ecosystem for Net-based television.Viewers of CTV are expected to reach almost 60 percent of the US population this year, according to an eMarketer study.CTV is online streaming content that includes TV programming from major broadcast networks, cable networks like Bravo or online-only networks like Netflix.Some of the programming services, like Crackle, are available for free with advertising. The TV content can be delivered through apps in Smart TVs, desktop computers, mobile devices or Over-the-Top boxes like Apple TV or Roku.[Read the full article on MarTech Today.]

via Marketing Land

How To Use ConvertKit’s New Visual Automation Feature

As a blogger, I’ve chosen ConvertKit for building my email list because of a few reasons. The first being, it is easier to use for someone like me. The second reason is it focuses on customizing email campaigns based on a subscriber’s actions.If you haven’t signed up for ConvertKit yet, now is the best time to do so. If you are a ConvertKit subscriber, you might want to know the latest feature that the app team has added.The feature is called Visual Automation and it is the ultimate tool to create email campaigns that bring the right content to the right subscriber. Most email marketing services offer this function, but not quite the way ConvertKit lets you do it.Things To Do Before Creating Email AutomationsIt’s best to create Automations when you have the “ingredients” ready. This means you need to have a clear plan for how you want the automation to run. Write a diagram of your automation flow so you have a guide when creating it in ConvertKit.The Automation tool will depend on two…

Marketing Day: App marketing, Snapchat’s new features & blockchain terms for marketers

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.From Marketing Land:How AI and CLV help app marketers drive business growth
Jan 9, 2018 by Brian Solis
Contributor Brian Solis says marketers need to move away from traditional vanity metrics and look toward AI and machine learning to identify the most valuable customers and deliver targeted experiences.Report shows Snapchat’s newer features falling flat but messaging more popular than ever
Jan 9, 2018 by Greg Finn
Data points to challenges in getting users to engage beyond Snapping.Marketers, here are some blockchain terms you might want to know
Jan 9, 2018 by Barry Levine
This emerging ecosystem — which is developing unique applications for marketing, ads and search — comes with its own lingo.The top 10 things I learned about online advertising in 2017
Jan 9, 2018 by David Rodnitzky
Columnist David Rodnitzky starts off the new year with a look back at the chang…

What the development of visual search will mean for SEO

The arrival of the Pinterest Lens and Google Lens has ignited a battle for visual search engine supremacy. Beyond opening up a new revenue stream for e-commerce stores, visual search could completely alter consumer habits and purchasing decisions.In a world driven by instant gratification, visual search can open the door toward “snap and surf” purchasing, streamlining the search interface. This provides a promising outlook for e-commerce stores that develop their product listing ads (PLAs) and online catalogs for the visual web.While still in its infancy, optimizing for visual search could greatly improve your website’s user experience, conversion rate and online traffic. Yet images are often given very little attention by SEO experts, who generally focus more on optimizing for speed than for alternative attributes and appeal.[Read the full article on Search Engine Land.]

via Marketing Land

How AI and CLV help app marketers drive business growth

Did you know that 80 percent of users churn within three months of downloading an app? That’s because most apps are marketed to the masses and not necessarily to the right customers.Oftentimes, the goal of app marketing is to reach as many consumers as possible with the hopes of recruiting en masse and converting at better-than-average ratios. But part of the challenge for marketers is that many of today’s strategies are driven by metrics that don’t link to advanced user targeting and growth.More specifically, app marketers aren’t using available data strategically to deliver productive user experiences that ultimately drive greater business profitability.[Read the full article on MarTech Today.]

via Marketing Land

Report shows Snapchat’s newer features falling flat but messaging more popular than ever

Snapchat rose to popularity thanks to the secretive nature of its photo messaging, and it has kept that theme constant when providing usage details of the app. However, The Daily Beast has uncovered recent app stats not shared publicly before. They show that some newer initiatives haven’t taken off as Snapchat’s parent company, Snap, had hoped.The data provided to The Daily Beast spans from April to late September 2017 and includes usage metrics for Snap Maps, Discover, Memories, Geofilters, Lenses, Chat, Audio and Stories. Snap has kept these usage numbers close to the vest, only reporting on more generalized Daily Average Users (DAUs) in its earnings reports.This summer, Snapchat launched Snap Maps, which allows users to follow and report Stories by location, find friends and more. The numbers show a steep drop and a gradual decline heading into the fall. The usage of Snap Maps peaked at 35 million unique daily users in June and dropped roughly 40 percent by September.Yet, while Sna…