As the holidays fade into memory, we can look back at a very successful holiday season. Retail sales from November 1 through Christmas Eve increased by 4.9 percent from last year, according to Mastercard SpendingPulse, and online sales beat predictions with an 18.1 percent growth rate. Many analysts attributed the growth to the influx of new strategies and technologies that make online shopping easier and faster than ever before.So, what were the top three retail strategies that dominated the holiday season?Mobile commerceRetail forecasting showed that, more than ever, customers were shopping on mobile. Site visits by device were nearly equal this year, with 45 percent of visits coming from smartphones and 46 percent of visits coming from desktop browsers, according to Adobe Analytics.Mobile-optimized websites and native apps won big by offering push notifications with the latest sales, location and beacon services to let shoppers know about deals close by, along with a personalized, …
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