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Showing posts from January 13, 2018

Best Blogging Apps For Mac Users: 2018 Edition

I’m a huge fan of desktop tools that can help me in blogging and increase my productivity.I prefer desktop tools over online because with desktop tools, I can work without the internet. Working without the internet is especially useful because of how distracted I get when I try to write online. I end up opening at least 10-15 tabs and forgetting that I’m supposed to be writing!If you also have the same condition as me, I suggest you start using software that can let you work offline. I know it’s hard to unplug from the internet, but if you do it once, you will notice the increased productivity that comes with this.You will be able to do much more work in much less time.I have compiled this list of the best blogging apps for Mac. These are all apps I currently use and you should also consider using them to increase your productivity.(Note: Not all of them work offline…)Best Blogging Software for Mac OS-Desk for Desktop Publishing-The very first thing that I like about Desk is it’s a Ma…

SEO trends and Google changes to expect in 2018

We’re already over a week into 2018, and the start of a new year is a great time to check in and see where we stand as an industry — and how things might change this year.Prepare for fake news algorithm updatesBack in 2010, Google was getting beaten up in the media for the increasing amount of “content farm” clutter in the search results. That negative press was so overwhelming that Google felt it had no choice but to respond:[We] hear the feedback from the web loud and clear: people are asking for even stronger action on content farms and sites that consist primarily of spammy or low-quality content.Soon after that, in February 2011, the Google Panda update was released, which specifically targeted spammy and low-quality content.Why do I bring this up today? Because the media has been hammering Google for promoting fake news for the past year and a half — a problem so extensive that search industry expert Danny Sullivan has referred to it as “Google’s biggest-ever search quality cris…

Marketing Day: Google AdSense issues, social predictions for 2018 & programmatic ads

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.From Marketing Land:Survey: 66% of consumers want brands to take social and political positions
Jan 12, 2018 by Greg Sterling
Survey from Sprout Social found liberals were more likely to reward or punish brands for taking public stands.For Google AdSense publishers experiencing recent ad fulfillment issues, crawler access might be the problem
Jan 12, 2018 by Ginny Marvin
AdSense has made some changes in the way it buys ads on the Google Display Network that are impacting monetization for some publishers.From breaking down walled gardens to augmented reality adoption: Five predictions for social in 2018
Jan 12, 2018 by Laura Collins
What’s in store for social media marketers in the new year? From Instagram’s dominance to growth in AR, columnist Laura Collins predicts the trends that will shape 2018.‘Consent is unworkable’ for programmatic ads in the era of GDPR

Survey: 66% of consumers want brands to take social and political positions

In this highly polarized political environment, brands face major challenges in trying not to take sides on hot-button issues. Being apolitical might look like insensitivity or tacit support for objectionable conduct or positions; taking a stand risks alienating “the other side.”This is the essence of the challenge: how to navigate an increasingly tribal environment and appeal to the broadest possible audience. All of that is made more complicated by the finding, in a new report from Sprout Social, that 66 percent of consumers “want brands to take public stands on social and political issues.”The survey of 1,000 US adults discovered that people who identified as liberal were more likely to feel strongly about brands taking social and political positions than self-identified conservatives, who didn’t feel as strongly.The channel where people were most receptive to brands expressing social and political views was social media. That was followed by TV and radio, then brand websites or bl…

For Google AdSense publishers experiencing recent ad fulfillment issues, crawler access might be the problem

A small segment of Google AdSense publishers have noticed changes in ad delivery on their sites over the past month or so. Publishers say ads are not being served and the ad slots on their pages appear as blank spaces, causing drops in revenue.There has been speculation on the AdSense forum that the issue might be caused by policy changes, or by dynamic pages or URL parameters, or when a new page has not yet been crawled by the AdSense bot. It turns out that last guess is closest to being correct.Google is making some changes to buying processes on the Google Display Network. As a result, Google will not automatically monetize sites or pages that the AdSense bot can’t crawl, Marketing Land learned Friday. The AdSense crawlers categorize, classify and label content for monetization.Therefore, the issues some publishers are experiencing may be the result of not properly granting AdSense crawler access to their sites. Google says the problems aren’t widespread, but the changes — which ar…