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Showing posts from January 20, 2018

Shouter’s Friday Podcast, Ep. 001: Improving Writing Skills, Creating A Team, Getting Sponsorships

Welcome to the first ever Shouter’s Friday with Harsh Agrawal’s podcast. This is a new show that we are coming up with in order to answer all the questions that Shouters from around the world have.In this new podcast, we pick top questions from theShoutMeloud Bloggers’ Forumand answer them in detail.For this podcast, we have Chatty Sharma as the co-host. Chatty is a fellow Shouter who is curious and full of questions about blogging and online marketing.In this first episode of Shouter’s Friday, we answer various questions related to improving writing skills, creating a good team, getting sponsorships for your blog, and much more.Subscribe to iTunes | PodbeanShow Notes: Improving Writing Skills, Creating A Team, Getting Sponsorships[00:59] –How can I make myself a great blog writer like Harsh Agrawal?[08:05] –What should I do with my second site?[15:44] –How do I create a team?[21:01] –How much time do you need to wait for everything to settle after switching to https?[27:08] –How can …

Aligning with sales: Stop saying and start doing in 2018

One of the best things about my job is that I sit right near our sales development team — so not only do I know about all the best new bars in the city, but I also hear a lot about the challenges and day-to-day frustrations that plague our sales reps.But sales and marketing alignment goes far beyond mere eavesdropping. Our sales and marketing teams work hard to make sure they’re closely aligned, so when new challenges do arise, we can easily address them and build new processes to ensure success for both teams. Without question, the alignment between our marketing and sales teams is the strongest I’ve ever had at any company.However, this wasn’t always the case, and it isn’t always the situation for most companies. While more companies are now talking about how important sales and marketing alignment is, they’re often stuck when it comes to actually bringing the two teams together.As we move into the new year, here are some steps marketers can take right away to align with their sales…

Facebook will prioritize news from ‘trusted’ publishers while de-emphasizing news overall

A week after Facebook said that it will reduce the amount of news in people’s News Feeds, the company has announced that it plans to increase the quality of the news that does appear.Facebook will prioritize news posts from publishers that certain users have flagged as trustworthy, the company announced on Friday. Facebook will start this test in the US next week and plans to eventually expand it internationally.To compile its list of trusted publishers, Facebook will rely on surveys asking “a diverse and representative sample of people” using the social network whether they are familiar with a particular news source and, if so, whether they consider the source trustworthy, according to a company blog post.A Facebook spokesperson did not immediately respond to questions asking whether Facebook will publicly share the complete list of trusted publishers and if the company will label posts and/or Pages from these publishers.In attempting to identify and prioritize trusted news sources, …

3 AdWords features you’re probably underutilizing

The wonderful thing about AdWords is that we all have our favorite ways to utilize it. We PPC practitioners each have our favorite reports and features, and we all have our own personal preferences for how we like to build and manage our campaigns.Unfortunately, this means we’re prone to getting stuck in our ways, often neglecting to explore features, reports and methods that we’re not familiar with.These will differ from person to person, of course, but below, I’ll discuss three AdWords features you are very likely not paying enough attention to — and explain why you should be.[Read the full article on Search Engine Land.]

via Marketing Land

Marketing Day: Forrester business tech report, customer loyalty programs & Snapchat news

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.From Marketing Land:What’s next for technical SEO?
Jan 19, 2018 by Patrick Stox
As web technologies continue to grow and evolve, interest in technical SEO is growing along with it. Columnist Patrick Stox looks ahead to see what advancements are on the horizon and how these may impact technical SEO.Crowd Machine readies its blockchain-aided network for app development without developers
Jan 19, 2018 by Barry Levine
The ambitious startup will utilize a worldwide network of devices so non-technical users can create — and monetize — smart contracts and other applications.Forrester report offers some tips for buyers of business tech
Jan 19, 2018 by Barry Levine
This year, the growth in spending for business will continue, the study says, but purchases will begin to taper off in 2019.From transaction to companion: Engaging at each level of the consumer journey
Jan 19, …

What’s next for technical SEO?

It seems as though technical SEO is experiencing a resurgence in popularity. In 2016, Mike King believed that we were on the cusp of a technical SEO renaissance due to the rapid advancement of web technologies. And in 2017, interest continued to boom. Needless to say, spirits are high going into 2018 with a renewed passion for learning and the importance of technical SEO.I love the new energy and focus, but I also realize that people have limits on their time and effort, and I wonder how far people are willing to go down the rabbit hole. The web is more complex than ever and seems to be scaling and fracturing exponentially. At the rate we’re going, I’m not sure it’s possible to keep up with everything — and I believe we will start seeing more specialization within technical SEO. increased interest in machine learning. I would like to see more tools build in things like workflow and processes, or even understanding, rather than just being data dumps, as they mostly are now.[Read the fu…