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Showing posts from January 26, 2018

Top B2B lead nurturing strategies for 2018

The New Year is about resolving to make improvements in life and in business. Improving lead quality is one of the biggest challenges for any business-to-business (B2B) lead generation program. Here are my top three lead nurturing strategies for the new year.1.  Improve sales and marketing alignmentWe all know how long the B2B sales cycle can be. Add in misalignment between sales and marketing, and that sales cycle just became your worst nightmare. To stop the leaky sales funnel, we need to facilitate communication and integration between sales and marketing. Here are three simple ways to do that:Invite marketing to sit in on sales calls. Listening to actual conversations with prospects helps marketers better understand the customer decision process and appreciate the challenges faced by the sales team.Encourage sales and marketing teams to ask each other clarifying questions about what defines a ‘qualified’ lead.  This type of communication enables the collective team to define a com…

Urban Airship adds predictive engagement, email & SMS

Urban Airship announced today that it is boosting its mobile marketing platform by introducing a new level of machine learning that predicts when a mobile user is most likely to engage, as well as two new onboard channels: triggered emails and SMS.A new Send-Time Optimization machine learning model determines the best day/time a user is most likely to engage with notifications, based on previous app activity.Previously, the platform could fire messages based on user segments or a trigger, like returning a product or a news alert. Or a marketer could set up an automation rule, such as triggering a message for any user who looked at these product pages.Now, the company is adding the ability to predict the best time to send a message.[Read the full article on MarTech Today.]

via Marketing Land

How to get started with Facebook advertising: A step-by-step guide

Organic success on Facebook may have become harder for brands in the past few years – and will become all the more so with the upcoming change to its News Feed – but the same doesn’t necessarily apply to its paid advertising options.Facebook has seriously invested in presenting a large number of options for marketers and business owners who want to promote their content to reach the right audience. It’s a highly effective tool for reaching out to audiences, as long as you’re willing to part with some funds.So if you’ve been considering making the leap over to paid Facebook promotion, here’s how to get set up with your first Facebook Ad.First of all, you need to visit the Ads Manager. It’s where you create new ads, get an overview of your current campaigns and measure their performance.1. Choose your objectiveFacebook wants to make your advertising experience as specific as possible. That’s why it asks you from the very first step to decide on your marketing objectives.This way, you’re…

An Introduction To The New WordPress Gutenberg Editor Coming In WordPress 5.0

If you’re like most bloggers, you probably use WordPress to power your blog. WordPress is, in my opinion, and that of many others, the best tool to use for running a blog. Not only is it the best, it is also the world’s most popular content management system, powering almost 30% of all websites on the internet.That said, I have a big news about the world’s most popular content management system.It is about to get acompletely redesigned editing experience.Yes, the way that you write your blog posts in WordPress is about to change massively. It is expected to give you a lot more flexibility in writing and structuring your blog posts.This change is coming in the form of the new WordPress Gutenberg editor.In this post, I’ll introduce you to what the Gutenberg editor is, give you a brief look at explaining how it works. I will also tell you when you can expect to see the new editor, and share a few other minor relevant details.What Is The WordPress Gutenberg Editor?Gutenberg is a completel…

Marketing Day: Facebook’s branded content policy, LinkedIn’s Website Demographics tool & more

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.From Marketing Land:Advanced Ad Targeting Strategies for AdWords, Facebook and Display
Jan 25, 2018 by Digital Marketing Depot
Join our ad-targeting experts for a crash course in the newest strategies for digital ad targeting. Using these strategies, brand marketers and agencies can improve the cross-channel customer experience, optimize ROI, reacquire customers and grow revenue.Facebook updates branded content policy to clarify what qualifies as content
Jan 25, 2018 by Tim Peterson
Facebook will bar publishers and creators from using its branded content tagging tool to promote content that they were not involved in creating.How to make the most of LinkedIn’s free Website Demographics
Jan 25, 2018 by AJ Wilcox
Looking to gain insights on the kinds of professionals who are visiting your website? Columnist AJ Wilcox walks you through setting up and making use of Lin…

Local search industry optimistic about 2018 — but less likely to hire

The local search landscape is a constantly evolving beast, regularly changing at the whim of Google My Business and, more and more these days, reliant on consumer reviews. As such, the folks working in this niche of the wider SEO industry have had to be quick on their feet to adapt to changes.It’s no surprise, then, that the recent Local Search Industry Survey performed by my employer, BrightLocal, saw some significant changes occurring. The results of the survey, in which we polled 1,121 US-based local SEO professionals on everything from personal earnings and annual revenue to client pay and in-demand services, will be interesting reading for anyone looking to benchmark their services against competitors, and even those selling products and services to SEOs.In this column, I’ll be picking out some of the most revealing results from the survey (some of which are actually more in-depth than those found in the original study) and explaining what these could potentially mean for the loc…

Side by side: Comparing two performance marketing tools/agencies

As performance marketers, we’re conditioned to want to test everything. From the impact of feed titles to the incrementality of each channel, we want to be sure that we’re making the right choice before we commit all our resources to something.That goes for deciding which tools/agency to use as well. Moving your performance marketing activities from one tool/agency to another (or picking one to start with) is a big commitment and not one you should take lightly.Most (probably all) tools/ agencies claim to do the same basic thing: improve your campaign performance. The way they do this or the methods they use will differ, but with so much choice out there, how are you to know which one will actually deliver?[Read the full article on Search Engine Land.]

via Marketing Land

Advanced Ad Targeting Strategies for AdWords, Facebook and Display

Join our ad-targeting experts for a crash course in the newest strategies for digital ad targeting. Using these strategies, brand marketers and agencies can improve the cross-channel customer experience, optimize ROI, reacquire customers and grow revenue.Attend this webinar and learn how to:target consumers with the right message at the right time with the right CTA.find lookalike audiences to acquire new customers and grow revenue.use phone call analytics to target audiences likely to call and convert.integrate targeting strategies into cross-channel campaigns for better ROI.Register today for “Advanced Ad Targeting Strategies for AdWords, Facebook and Display,” produced by Digital Marketing Depot and sponsored by DialogTech.

via Marketing Land