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Showing posts from January 27, 2018

Place Google Drive Files on your Android Home Screen for Quick Access

You are at the check-in counter, there’s a long queue of people and the lady at the other end has just asked you to present a digital copy of some document for verification. You remember saving that file on your phone but don’t exactly remember where you placed it? Maybe the file is in your Gmail inbox, or Google Drive, or is it on the SD card?Locating files on your mobile phone isn’t always straightforward, especially when you are in a hurry, and this is exactly where Google Drive can help.Create File Shortcuts on Android PhoneYou can upload the file to Google Drive, then open the file inside the Drive app on your Android phone, and tap “Add to Home Screen” to create a shortcut to that file on the home screen. You should also check the “Available Offline” option so that the file shortcut works even when you are outside the coverage are.If you would like to place shortcuts to multiple documents on your home screen, it is recommended that you create a folder inside Google Drive and the…

How to Use Google Chrome to Play YouTube in the Background on Android

Wouldn’t it be great if you could check your emails on the phone and also enjoy YouTube videos in the background at the same time? Or, to save battery, you turn off the phone display and YouTube would still continue to stream the audio from the selected YouTube playlist in the background.Unfortunately, none of this is possible with the YouTube app on Android and iPhone. The app has to be active in the foreground and the phone display should be turned on else YouTube will immediately stop playback. The limitation holds true whether you are playing videos inside the YouTube app or using a web browser like Google Chrome or Firefox.Play YouTube in the Background on AndroidA few years ago, the Google Play Store listed a bunch of apps – uListen and SuperTube to name a few – that would let you use YouTube as a background music player but they’ve all been removed now.Also see: Most Useful Android AppsA bunch of open source options exist – MinTube and NewPipe for example – that are very capabl…

How To Use The WordPress Gutenberg Editor – A Complete Guide For Beginners

As I write and you read this, the WordPress core team is in the process of developing an entirely new content editor for WordPress – Gutenberg – and it is currently scheduled for release at some point in 2018 as part of WordPress 5.0.When that happens, the way that you write your blog posts in WordPress will drastically change (though you will be able to install a plugin to keep using the current editor, if desired).It is to help you get ready for the change that I have penned down this post on How To Use The WordPress Gutenberg Editor.I’ll show you exactly how you can use the new editor to write a blog post so that you are ready for the transition when WordPress 5.0 and Gutenberg get released.An Introduction To The WordPress Gutenberg Editor InterfaceWhen you first go to create a new post or page with Gutenberg, here’s what you’ll see:It is somewhat similar to the current WordPress TinyMCE editor, but the biggest difference to you would be the absence of the single text box for you w…

Shouter’s Friday Podcast, Ep.002: Organic Traffic, Do-Follow Links, Shared Hosting

Welcome to the second episode of “Shouter’s Friday with Harsh Aggarwal” podcast.As you all know, we, here at ShoutMeLoud, started a new podcast series last week. This is a show where we will answer hand-picked questions posted by Shouters from across the globe.  In this podcast, we are going to pick some questions from the ShoutMeLoud Blogger’s Forum and discuss them in detail.Along with Harsh, we have Chatty Sharma, a curious Shouter like you, who wants to learn online marketing and blogging in detail.In the first episode of “Shouter’s Friday with Harsh Aggarwal” podcast, we discussed about improving writing skills, getting sponsorship and about creating a team.You can listen to that episode here.In the second episode of the Shouter’s Friday, we answer questions related to generating traffic, getting the perfect keywords for your blog, interlinking your blog, guest posting, on-page SEO and much more.Show Notes[00:40] –80 posts published, still not getting organic traffic[09:22] –Shou…

How to Send Emails with Google Forms Based on User’s Answers

With the Forms Email Notifications add-on, you can automatically send emails to anyone each time a user submits your Google Form. You can choose to notify the form owner, the form respondent, your team members or anyone else and the emails are triggered immediately after a form is submitted.The Google Forms add-on can also send conditional emails to specific people depending on what a user has selected in your Google Form. The body and subject of the email message can be personalized for each recipient with the form answers.Before we get into the implementation, here are some real-world examples where conditional email notifications can come handy:Example A: Send Email to Different DepartmentsThis is a tech support form where the customer fills in the product name and their location. With the Google Forms addon, you can create a conditional email that goes out to the iPhone support team when the selected answer is either iPhone or iPad. Another email could go out to the India team whe…

Twitter starts selling sponsorships of individual publishers’ Moments

Twitter is finally starting to convert Moments into its version of Snapchat’s Publisher Stories within its Discover tab.More than two years after Twitter debuted the tweet collections and opened it to certain publishers, the company will now enable publishers to make money from their Moments through sponsorships with brands, Twitter announced this week.Called Sponsored Moments, the new offering allows brands to sponsor individual publishers’ Moments, and that deal includes the brand being featured on the Moment’s cover and ads appearing throughout the magazine-esque Moment.“We’ve been experimenting with select partners, and we are now rolling out this custom feature to In-Stream Sponsorship publishers globally,” says a company blog post.Bank of America and Bloomberg debuted the first Sponsored Moment on Thursday (embedded below).

via Marketing Land

Marketing Day: B2B lead nurturing, Urban Airship’s latest updates & more

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.From Marketing Land:10 tips to stay ahead in digital advertising
Jan 26, 2018 by Peter Minnium
As digital marketing rapidly evolves, how do you stay ahead of the curve? Columnist Peter Minnium shares 10 tips to help you stay relevant in an ever-changing industry.Top B2B lead nurturing strategies for 2018
Jan 26, 2018 by Natasha Humphrey
Does your B2B lead generation program need a reboot? Contributor Natasha Humphrey shares three ways to boost your lead nurturing strategies in 2018.Urban Airship adds predictive engagement, email & SMS
Jan 26, 2018 by Barry Levine
The enhancements continue the mobile marketing platform’s expansion toward more onboard channels and marketing intelligence.Marketing operations 2.0: Defining the new organizational structure
Jan 25, 2018 by Debbie Qaqish
What does the org chart for a successful marketing operations (MO) team look lik…

Google Questions and Answers: Everything you need to know

Google launched the Questions and Answers feature in August of 2017, but it has been surprisingly underutilized by both marketers and small business owners. I’m going to try to explain why this feature is so important and why it’s crucial that you start actively monitoring the questions you receive on the business listings you manage.[Read the full article on Search Engine Land.]

via Marketing Land

5 email marketing trends to watch in 2018

The new year is here, which means many brands are looking for new ways to spice up their marketing strategy. That means considering changes to everyone’s favorite channel, email.Email was still brands’ preferred medium to communicate with customers in 2017 and will continue to be so well into the future. Still, 2018 may hold some surprises for the 40-year-old communications standard that marketers should be aware of.Sit back, relax and ring in the new year with a few new — and old — email trends that can make your marketing strategy stand out.[Read the full article on MarTech Today.]

via Marketing Land

10 tips to stay ahead in digital advertising

When I first started in advertising, change was incremental, and so was learning. Staying current meant keeping up with the newest ways to use technologies and media that were already staunchly embedded in the consumer experience. Twenty years later, lured by the dynamism of the digital advertising revolution and its promise to reach consumers more intimately and movingly than ever before, I made the leap to digital advertising.In the few short years since shifting to digital, I’ve learned more than in the first 20 combined. Each new year brings new technologies, new advertising forms and the slew of challenges this exponential growth entails. The tools and techniques that worked one year don’t always cut it the next, and this rapid change leaves me and my team racing to keep up.When I came across a review of “A New Culture of Learning” by Doug Thomas and John Seely Brown, I was struck by a single sentence that captures the industry’s frantic pace in stark relief: “The half-life of a …