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Showing posts from January 29, 2018
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New Adform study: Ads.txt is reaching ‘universal pickup’

It appears that ads.txt is reaching a critical mass among major publishers.A new analysis released by Adform of the top 1,000 global sites on its ad tech platform finds that average adoption has now reached over 70 percent. In the US, it’s now 82 percent.In a blog post, Adform wrote:… it is clear that not only has adoption hit its stride but that we are seeing universal pickup which is rapidly accelerating. More than that, three out of every four of the top 1,000 publishers are now ads.txt enabled meaning we have crossed an important threshold in adoption and reached critical mass.Released last June by the Interactive Advertising Bureau’s Tech Lab, ads.txt is a text document that publishers post on the root domain of their websites. In addition to its obvious reference to advertising, “ads” in ads.txt stands for “Authorized Digital Sellers.”[Read the full article on MarTech Today.]

via Marketing Land

Helpshift adds a GDPR compliance tool

Compliance with the upcoming General Data Protection Regulation (GDPR) by a brand and its vendors is going to be a dance of expectations.To take one example: There’s news from customer support platform Helpshift, which has announced a new GDPR compliance capability for its platform.Also unveiled were a Real-Time Operations Dashboard and access to Helpshift’s chatbot support by Zendesk users. Founded in 2011, Helpshift provides B2C customer support for mobile web, apps and website chat.The GDPR compliance is based around a new Issue Redaction Tool that will allow brands to comply with user requests, such as providing a customer’s record of personal data, removing customer data or fulfilling similar requests.[Read the full article on MarTech Today.]

via Marketing Land

Book now for SMX West — Early Bird rates expire this week!

Time’s running out for you to attend SMX® West. Register by Saturday and you’ll save a cool $300 on your All Access pass. Miss this chance and you’ll pay more next week for the exact same ticket. What are you waiting for? Register now!The most sophisticated SEO and SEM practitioners from across the country and around the world attend SMX West for unrivaled training and networking opportunities. Your All Access pass unlocks the same conference benefits that tens of thousands of marketers have enjoyed over the last decade:More than 50 tactic-rich sessions and inspiring keynotes featuring expert advice and insights on paid search, SEO, retail, analytics, mobile and social media.Dynamic panel discussions and interactive Q&A clinics that solve complex search marketing challenges.Thoughtfully sequenced networking events that give you the chance to meet like-minded marketers and industry thought leaders.Free demos from leading solutions providers that can help make you a more efficient m…

Introducing the ‘content conversation’: The new twist in content marketing using live video

It’s no secret that the way brands are trying to deliver messages to consumers has dramatically changed over the past decade. Years ago, I delivered a session to a standing-room-only crowd at SXSW discussing the rise of “un-advertising,” where I documented the collapse of the traditional mass media.Social media introduced two-way communication between companies and their customers, and it has given rise to the importance of an ongoing content marketing strategy. But the rise of digital video — and especially live video — is further evolving content marketing and bringing fundamental changes to customer engagement and messaging.Facebook Live created mass excitement when it launched as brands tried to figure out how to handle this new live medium. Facebook has now shifted its video darling status to highly produced video programming as it tries to outflank Netflix and Amazon Prime, but live content has found other ways to succeed both within and outside its walls. One recent opinion hai…

Publishers turn to ads, search following Facebook’s News Feed change

Chris Tolles should be freaking out right now. As CEO of news aggregation site Topix, his is one of the media companies that would seemingly be most affected by Facebook’s recent News Feed algorithm change, which is expected to throttle the traffic the social network sends to publishers’ sites. According to SimilarWeb, in December 2016, Topix received 37 percent of its US desktop visitors from Facebook. Yet Tolles isn’t too troubled.“We’ve experienced this platform holdback before with search,” said Tolles, referring to Google’s Panda update, which choked traffic to sites that published content specifically designed to rank highly in its search results. Following Google’s move, Topix switched its focus from search to social, publishing slideshows, quizzes and other articles intended to elicit high engagement. But it also adjusted its approach to harnessing platforms to attract traffic — turning to purchasing paid media.“The whole thesis was we’re going to get traffic by working with p…

Facebook steps up privacy education, shares ‘privacy principles’ for first time

Amid ongoing scrutiny and ahead of the May 2018 General Data Protection Regulation (GDPR) deadline in Europe, Facebook is undertaking a new privacy education campaign for users. The company outlined several steps it will take to help users better understand and access its privacy tools.Facebook also exposed the company’s “privacy principles,” it said, for the first time:We give you control of your privacy.We help people understand how their data is used.We design privacy into our products from the outset.We work hard to keep your information secure. 
You own and can delete your information.Improvement is constant.We are accountable.The education campaign will involve a series of videos in the News Feed that address a range of privacy-related topics: “How to control what information Facebook uses to show you ads, how to review and delete old posts, and even what it means to delete your account.”The company is also promoting its Privacy Checkup and will be introducing a new “privacy cen…

Pummeling users with Google remarketing ads they don’t want to see? Now they can mute those, too

On Thursday, Google announced more ways for users to control the Google-served ads they see. The changes will have implications for advertisers, particularly those who are running remarketing campaigns.Users can see who’s remarketing to themThere is now a new section in the Ads Settings area of My Account, the resource that lets Google account holders see and control their data and privacy settings, called Your Reminder Ads. Reminder ads is just Google’s consumer-facing term for retargeting or remarketing ads, and it encompasses dynamic remarketing ads as well.From Your Reminder Ads, users will be able to see the companies that are currently remarketing to them via Google’s ad network and opt to mute them individually as shown in the gif below.Implications for advertisersLast fall, Apple gave advertisers reason to start rethinking their retargeting strategies. Have you heard any consumers complaining about Apple’s Intelligent Tracking Prevention? Me neither. It puts a wrench in advert…

Insights from our 2017 holiday retail survey

By most accounts, the holiday shopping season was an e-commerce success, with final tallies beating analyst estimates. Earlier this month, we asked e-commerce teams about their holiday marketing strategies — planning, budgeting and expectations — and what they did differently this year from last year.Nearly 100 respondents shared their feedback. The majority (57 percent) of respondents worked in-house, while 43 percent were at agencies. The client/company size represented skewed to the smaller end, with 60 percent of respondents working with companies with annual revenues below $25 million. Nearly 13 percent represented companies with annual revenues over $500 million.There were several interesting findings from the survey. Here are some of the highlights from the final results.Holiday budgets rose across most platformsOverall, search and social budgets increased this holiday season over the previous year, with 70 percent of respondents saying they increased budgets on both channels. …

Twitter will host its first-ever #BrandBowl to honor top Super Bowl campaigns

Unlike Boston sports fans, Twitter needs a win. The company has suffered four consecutive quarters of ad revenue declines and the recent loss of its top revenue boss. So it’s turning to the Super Bowl to put some points on the board and money in its coffers.This year, Twitter will host its first-ever #BrandBowl to commemorate the brands that “won” the Super Bowl in an attempt to highlight the social network’s ability to score attention for brands during major events. In addition to producing its own Moments showcasing the commercials getting attention on TV during the game, after the game, Twitter will award the brands that got the most attention on its social network.“It’s smart for Twitter to formalize their involvement in the Super Bowl and almost put a stake in the ground as the place where the volume of Super Bowl discussion around advertising happens,” said Deep Focus CEO Ken Kraemer.To fuel that discussion, Twitter will publish Moments after each quarter that will recap the ads…

ShortPixel Review: How To Automatically Compress & Optimize WordPress Images

If you want your blog to be a success, you need a website that loads fast. A quick-loading blog has happier visitors and it also helps you rank higher on Google. Nobody likes to type in an address and wait forever for the page to load. A page that loads painfully slow has a negative impact on the visitors. Time is of essence.In fact, a quick-loading website is now more important than ever as Google plans to make page speed a big factor in its mobile index starting July 2018.There are all kinds of ways to help load your website faster. But one of the most important things you can do is optimize your images.As per Akamai, images make up 63% of an average website’s file size. Because they’re such a big part of your site, finding ways to reduce their size is going to make a big difference to your website’s loading time.To help you optimize images on your WordPress site easily, I decided to share this ShortPixel review to show you how this plugin can easily optimize your site’s images.In m…

A beginner’s guide to using negative keywords in PPC

Let’s set the scene. You’ve signed up to Google Adwords, entered your payment details, maybe even created a few ads and got to grips with the different types of matches for keywords.You may even have gone ahead and sent your ads live. Easy enough. But you are fully aware that it doesn’t end there.PPC can be an expensive hobby and you’re determined that your PPC campaign will become a valuable marketing channel rather than a resented, money-burning pastime.In order to make the most of your PPC investment, you are going to have to make use of both common sense and data to constantly tailor your ads. You want to hone in on specific buyer personas which, as a byproduct (or whichever way round you want to view it), rid your campaign of wasted clicks.You can do this by assessing quality score, A/B testing ad formats, revisiting your keywords and adding nice features such as call out extensions.But as the title suggests, we’re here to talk about negative keywords. In this article we will wal…