With the new year underway, we’re seeing new budgets, new goals and new challenges. It brings both a temporal reset and a financial reset, which makes it a great time to take stock of what you have and prioritize what needs to get done.Similar to a New Year’s resolution, often the answers are simple — the challenge is sticking with them. Here is my view on the most important items for your email program.DeclutterOur business-as usual programs tend to have been built over years. When you constantly add to a program, what was already there often remains in place.It’s wise to assess the situation periodically and clear out the clutter, thus freeing up some time to focus on more important items.Ad hoc/recurring emails: Are there emails that don’t generate the outcome or revenue that you expect? Are you sending them just because you have to? Cut them. If you can’t do so unilaterally, work with the business stakeholder to make better business decisions about the emails. That can mean changi…
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