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Showing posts from February 3, 2018

Shouter’s Friday Podcast, Ep.003: Google Adsense, Keyword Density, Ways of Monetizing, Consistency in Blogging

Welcome to the third episode of the “Shouter’s Friday with Harsh Agrawal” podcast.By now most of you are aware that we here at ShoutMeLoud have started a new podcast show. This is a show where we answer hand-picked questions from Shouters across the globe. In today’s podcast, we are going to pick some questions from the ShoutMeLoud Blogger’s Forum and answer them in detail.Along with Harsh, we have Chatty Sharma, a curious Shouter like you, who is adamant to learn online marketing and blogging in detail.In the last episode of the Shouter’s Friday podcast, we discussed questions related to generating traffic, getting the perfect keywords for your blog, interlinking your blog, guest posting, on-page SEO and much more. You can listen to the podcast here. In this episode, we answer questions related to Google Adsense, various ways of monetizing, achieving consistency in blogging, keyword density and much more.Show Notes[00:50] –How to get approved for Adsense?[15:45] –How can I be consist…

DoubleClick Bid Manger testing features to improve digital & TV campaign coordination

Ahead of Super Bowl Sunday, Google has announced two new features in DoubleClick Bid Manager to help advertisers activate campaigns across multiple screens and bridge digital and live TV efforts.Eighty percent of sports viewers say they use a computer or smartphone while watching live sports on TV to do things like searching for player stats and live scores, messaging other fans and watching related videos, according to a Google-commissioned Ipsos study.Real-time triggersReal-time triggers allow advertisers to set predefined moments that correspond to a live TV or other event. The triggers then activate display and video campaigns in real time immediately after the event occurs.For example, Super Bowl advertisers using DoubleClick Bid Manager (DBM) can set triggers to activate digital campaigns right after their live television ads air during the big game.[Read the full article on MarTech Today.]

via Marketing Land

What’s going on with Google brand CPC?

In Q1 and Q2 of 2017, Merkle (my employer) reported on a positive trend for advertisers that showed a decline in brand cost per click (CPC) year over year. The CPC of brand terms is often determined by Google’s algorithm as opposed to the competitive landscape, so brands are often left to Google’s mercy in determining the price paid for this traffic.In the case of the mid-2017 decline, it seems advertisers were benefiting from Google’s May ad rank change, which appeared to reduce first-page and top-of-page minimum bids in the search results. However, despite a continued decline in minimum bid estimates, brand CPC rebounded sharply in Q4.What gives?[Read the full article on Search Engine Land.]

via Marketing Land

What the ROAS? A practical guide to improving return on ad spend

Do you want to improve your paid search campaigns? There are a lot of paid search metrics, but one of the most useful and most underused is return on ad spend (ROAS).One of the main points behind online advertising is to drive sales for your business. This is particularly true when it comes to paid search. Most paid search campaigns are targeting potential customers who are fairly low in the funnel. A paid search click usually costs more than a display or paid social click, but it’s worth having if that click turns into a paying customer.However, just because you are targeting bottom-of-the-funnel traffic, that doesn’t mean that every element of your paid search campaigns is a good investment.This is where ROAS comes into play. One of the best things about paid search advertising is the ability to connect what you spend on a campaign, ad or keyword to how much new revenue is generated. With a little extra effort, you can connect all the dots and use ROAS to identify which aspect of yo…

Marketing Day: GDPR misconceptions, Twitter news & Snapchat’s Snap Store

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.From Marketing Land:Best practices for onboarding new clients
Feb 2, 2018 by Digital Marketing Depot
Your customers have more choices for products and services than ever before. And with the proliferation of digital communications, it’s easier for your competition to reach your prospective customers — and harder for you to stand out. To be successful, winning a new customer isn’t enough.Here are 9 misconceptions about GDPR
Feb 2, 2018 by Barry Levine
Small businesses are exempt. US-only companies are not at risk. ‘Legitimate interest’ allows marketing without consent. And other myths.YouTube sees 80% lift in people watching sports highlight videos during the last year
Feb 2, 2018 by Amy Gesenhues
According to YouTube, sports fans are watching more sports-related videos than ever.EverString focuses on data accuracy with its new Data Platform
Feb 2, 2018 by Barry Le…