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Showing posts from February 5, 2018

Tech executives unite in initiative to push back against technology

Call it an anti-tech startup. The message of the new Center for Human Technology (CHT) is that technology is addictive and destructive for individuals, kids, culture and society as a whole.CHT includes technology veterans associated with Google, Facebook, Mozilla and elsewhere, as well as some current leaders from Silicon Valley companies. CHT and Common Sense Media are about to launch a major public awareness campaign seeking to persuade Americans that technology can be highly destructive of our individual and collective well-being.According to the The New York Times:Along with the nonprofit media watchdog group Common Sense Media, [CHT] also plans an anti-tech addiction lobbying effort and an ad campaign at 55,000 public schools in the United States.The campaign, titled The Truth About Tech, will be funded with $7 million from Common Sense and capital raised by the Center for Humane Technology. Common Sense also has $50 million in donated media and airtime from partners including Co…

Time’s almost up: MarTech alpha rates expire Saturday night!

The MarTech® Conference is coming to San Jose, California April 23-25. If you’re planning to attend, do yourself a favor: Register by Saturday and save a cool $500 on your All Access pass! This incredible discount expires soon, so don’t miss your chance.If you’re still on the fence, let our handcrafted agenda and stellar speaker lineup make the case for you. We’re bringing 45+ expert-led sessions exploring the martech topics that mean the most to you, including:Transforming the Customer Lifecycle through Account-Based Marketing.The Go-To-Market Stack: Unifying Marketing, Sales & Customer Operations.Cracking the Code on Conversational Marketing & Messaging Chatbots.Building a Global Consumer Brand in the Physical and Digital World.Pragmatic Innovation In Martech: How To Move The Needle When You Don’t Have Big Budgets Or The Shiniest New Software.A Roadmap to Setting up a Marketing Technology Office (MTO).… and dozens more. See the complete agenda.By taking advantage of these fa…

Pepsi takes top honors in Twitter’s inaugural #BrandBowl

Hours after the Philadelphia Eagles were crowned the winners of Super Bowl LII, Twitter announced that Pepsi had won the first-ever #BrandBowl.The soda marketer — and sponsor of the Super Bowl Halftime Show — took top honors as the most tweeted-about brand in Twitter’s inaugural competition. It can be argued that, as the sponsor of the Super Halftime Show, Pepsi had an unfair advantage since any tweets that included terms related to the mid-game concert, such as “Justin Timberlake,” counted toward Pepsi’s total. Then again, that’s why a brand like Pepsi ponies up the big bucks to sponsor the spectacle.Twitter did not release any stats for any of the awards, such as the percentage of brand-related tweets that mentioned Pepsi.Announced last week, #BrandBowl marks the company’s attempt to formalize its association as the social network for Super Bowl advertisers, though it also honored brands that didn’t air spots during the big game. Winning brands will receive actual trophies, as well …

Jaywing launches neural net-powered Archetype predictive engine for non-technical marketers

It’s getting difficult to remember back to the time when marketers didn’t have prediction engines that could forecast if this person or that company would become a customer.Nowadays, predictive analytics of many kinds are standard tools. But they could be better, says UK-based, data science-based marketing agency Jaywing, which has released a new neural net prediction engine that is designed for non-technical marketers.It’s called Archetype, and Jaywing says that it has demonstrated a 10 percent greater accuracy in predicting financial services fraud — such as fraudulent credit card applications — than standard models. The engine is designed for marketing, credit risk and fraud detection.[Read the full article on MarTech Today.]

via Marketing Land

Automation, AdWords and Amazon: Ashley Fletcher on the future of paid search

In 2017, Google rolled out 43 separate updates and changes to its AdWords platform.From showing local information to display ads to the launch of Smart Display campaigns to visibility over landing page performance, each update from Google – whether big or small – has an impact on the way that PPC practitioners and search marketers go about their craft.Going by the major announcements we’ve already seen from Google in January, with the roll-out of an Actions directory for the Google Assistant, home hubs with smart screens, and a significant update to its mobile algorithm to take page speed into account, 2018 is going to be an even bigger year for Google all round. AdWords is likely to be no exception to that.Meanwhile, there’s another key player on the horizon: Amazon. With the saturation of the Google Shopping landscape, Amazon Shopping is opening up as a potentially lucrative new avenue for retail search marketers.I caught up with Ashley Fletcher, VP of Marketing at Adthena and forme…