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Showing posts from February 6, 2018

Twitter loses its AR, VR head Alessandro Sabatelli

Twitter has lost its head of augmented reality and virtual reality.Twitter’s director of AR and VR, Alessandro Sabatelli, is leaving the company, he announced on Twitter on Monday. A former Apple designer, Sabatelli had joined Twitter less than two years ago.After three and a half years I’m moving on from Twitter (actual elapsed time 18 months). It’s been an incredible ride and I’ve had the great pleasure to work alongside some amazing people! Together we managed to ship product while having fun. Thanks everyone— Alessandro Sabatelli (@s4l4x) February 6, 2018A Twitter spokesperson confirmed Sabatelli’s departure but declined to comment on the company’s AR and VR plans moving forward.It’s unclear how significant the loss of Sabatelli is for Twitter because it’s unclear how invested Twitter is in AR and VR.The company’s most high-profile VR work seems to be its experiments with 360-degree video, which is the Google Cardboard of VR content. Even then, Twitter …

Blockmetry launches its GDPR-friendly web traffic software

The upcoming General Data Protection Regulation (GDPR) is driving innovation on many fronts.This week, a new approach is being launched for measuring site traffic without tracking individuals, so that consent is not required.The developer, former Google engineer Pierre Far, says the new software — called Blockmetry — is intended to measure that “someone viewed this page” instead of tracking that “cookie ID 123 viewed this page.” He noted that conventional web traffic software, like Google Analytics or Adobe Analytics, drops an individualized cookie that can be used to track the user’s site behavior and visits to other sites.“My product strikes a novel balance between the needs of businesses and the privacy of end users,” he told me.[Read the full article on MarTech Today.]

via Marketing Land

Innovid, Xumo offer ‘first addressable ad overlays on Net-based linear TV’

Video marketing platform Innovid has partnered with Over-the-Top (OTT) TV service Xumo to offer interactive video ads on top of internet-delivered TV programming.The companies say this is the first fully addressable ad overlay on Net-based linear TV, opening up non-interrupting and contextual ads.Xumo primarily delivers Net-delivered, ad-supported streaming TV through alliances with TV manufacturers.[Read the full article on MarTech Today.]

via Marketing Land

8 key Google Analytics reports for SEO

Any stellar SEO strategy should be meticulously tracked and heavily data-driven.Gut feel is great when deciding on which new pair of shoes to buy, but it’s not the best foundation to base your SEO work upon.Google Analytics is a treasure trove of insightful data. And it’s free! However, with so much data available at our fingertips, it can be a bit of a minefield, and most people only scratch the surface.Keyword rankings are great for stroking your ego and making your client smile and nod, but they don’t tap into the bigger picture.In order to continually build on and improve your campaign, you need to pay close attention to the nitty-gritty of your data. There’s a lot to take into account, but in this post we’ll provide an overview of the key Google Analytics reports and views to bolster your SEO campaigns.Many of these reports can be created as custom reports, which is handy for tailoring your reporting to specific business needs and sharing with clients.Read on and we’ll help you t…

4 ways to get more out of Bing Ads

Sometimes Bing Ads is the forgotten stepchild of PPC. The reasons probably trace back to when Bing Ads was very hard to manage and provided very little opportunity for the effort invested, but times have changed. With now more market share and easier tools to manage them, Bing Ads can be a lucrative opportunity for PPC pros to pursue.These are some of the key reasons why Bing Ads deserves your attention, along with some tools to help you take full advantage.Bing’s market share has grown six years in a rowPPC pros are busy people. Even when they use tools like Optmyzr to automate reporting, optimizations, etc, their days quickly get filled with new tasks, so they don’t have a lot of bandwidth to test different ad platforms. And with several platforms like Twitter, Amazon, Quora, Facebook, Instagram, and Snapchat all competing for attention, the platform has to rise above the noise if it wants any chance at getting a closer look.Some good reasons why ad platforms don’t get an account ma…

Four new search trends in mobile app discovery

Recently, Google reported 80 percent of users churn within three months of downloading an app.Meanwhile, over on TechCrunch, a study showed people only interact with a total of 30 apps per month. Those numbers are fairly significant, but not surprising considering the large number of apps available.Not every app downloaded will resonate with people, and not everyone can design a “must-have” app like Snapchat, Candy Crush or Pokémon Go. Popular apps have an exceptional amount of talent, backing and luck involved in designing a long-lasting hit, and they must also continually compel users to open and interact with it.So, besides a small miracle, how can new app marketers break through the noise?  Let’s take a look at four new growth trends in mobile app discovery.[Read the full article on Search Engine Land.]

via Marketing Land

We’ve got omnichannel all wrong

About six years ago, our industry was subjected to yet another buzzword: omnichannel. Specific to marketing, the term caused more confusion than clarity. What did, and does, it really mean? No one really knew or knows. But of course, everyone threw the term around anyway.The way I saw it, omnichannel was a way to look at marketing spend across multiple channels like digital, outdoor, TV, in-store, print, radio and more, with the ability to fine-tune budgeting across all of them to make it more effective and efficient. Of course, measuring all of that proved to be very difficult beyond a dashboard of spend.Even more challenging was determining what drove action for which shoppers and when. If you’re marketing across all those channels, how can you accurately tell which touch point, on which channel, had a greater impact on its own or in combination with any others? You really couldn’t, and you still can’t.[Read the full article on MarTech Today.]

via Marketing Land

Marketing Day: Quora ad-targeting options, Pepsi wins Twitter’s #BrandBowl & more

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.From Marketing Land:Quora adds more contextual & behavioral ad-targeting options
Feb 5, 2018 by Ginny Marvin
The platform is steadily enhancing its advertising offerings.Data is a tough topic for businesses, especially for retailers
Feb 5, 2018 by Evan Magliocca
There is a lot of data out there, but not everyone knows what to do with it. Contributor Evan Magliocca explains the process marketing teams can use to maximize data insights.Tech executives unite in initiative to push back against technology
Feb 5, 2018 by Greg Sterling
Smartphone addiction is the new smoking.Time’s almost up: MarTech alpha rates expire Saturday night!
Feb 5, 2018 by Marketing Land
The MarTech® Conference is coming to San Jose, California April 23-25. If you’re planning to attend, do yourself a favor: Register by Saturday and save a cool $500 on your All Access pass! This incredible d…

Quora adds more contextual & behavioral ad-targeting options

Quora launched its ad platform in 2017 with topic targeting. Now, the question-and-answer network is expanding its ad targeting offerings.Quora announced Monday more options for behavioral and contextual targeting to either narrow or widen audience targets.Behavioral (people-based) targetingLast summer, Quora introduced website retargeting to the platform. Now it’s adding interest and lookalike optionsInterest Targeting — Reach users who have engaged with specific topics by reading questions, voting on answers and more.Lookalike Targeting — Cast a wider net by targeting users that have similar attributes to an advertiser’s existing audience in Quora Ads manager.Contextual (content-based) targetingIn addition to topic targeting, Quora is adding two new options for contextual targeting.Question Targeting — Ads can show on specific questions and be tailored to that content. This is Quora’s most granular level of targeting.Multiple Topic Targeting — Upload your Google keywords to find mat…

Data is a tough topic for businesses, especially for retailers

Capturing data isn’t hard, but figuring out how to use it is.Data is a tough topic for businesses, especially for retailers. It is one of the biggest initiatives in the industry. While some retailers are stilling playing catch-up to the data initiative, most retailers have at least a partial solution in place to help identify customer data. They have data, but they don’t really know what to do with it.How do we use data? Can we trust its accuracy? What insights can we glean, and how do we make this an initiative for cross-functional teams?  Should we keep data from causing internal strife to drive individual performance indicators?The truth is, data opens a Pandora’s box. Many thought once data governance, attribution models and management platforms were in place, data would take care of itself and show the way forward.But data is messy. For data to help drive a business, it takes a great deal of manpower to dig through it, find insights and determine how to get those insights to the …