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Showing posts from February 17, 2018

Shouter’s Friday Podcast, Ep.005: Video Blogging, Earning through YouTube

Welcome to the fifth episode of “Shouter’s Friday with Harsh Agrawal” podcast.As you guys know, that we here at ShoutMeLoud have started a new podcast show. This is a show where we will be answering hand picked questions asked by the Shouters from all over the world.  In this podcast, we are going to pick some questions from the ShoutMeLoud Blogger’s Forum and answer them in detail.Along with Harsh, we have Chatty Sharma. Chatty Sharma is a curious Shouter like you, who wants to learn online marketing and blogging in detail.In the last episode of the Shouter’s Friday, we discussed questions related to negative SEO, Affiliate marketing, CPI and much more.You can listen to that episode here.In this podcast, we answer questions related to Vlogging and we also discuss about the various ways to earn through YouTube instead of Google Adsense.This time we took our podcast recording to the next level and recorded in video format as well. If you like to hear and watch it at the same time, here…

Tracking the ROI of organic search for B2B

I confess, I love marketing data. And charts. Lots and lots of charts!Around this time every year, I am never disappointed with the abundance of marketing data available, from holiday takeaways to annual reviews and trends.But inevitably, some of the data is really quite misleading. It’s not necessarily the fault of the organization reporting the data, but rather the type of measurement itself.[Read the full article on Search Engine Land.]

via Marketing Land

Making website speed and performance part of your SEO routine

Success in search engine optimization (SEO) requires not only an understanding of where Google’s algorithm is today but an insight to where Google is heading in the future.Based on my experience, it has become clear to me Google will place a stronger weight on the customer’s experience with page load speed as part of their mobile-first strategy. With the investment Google has made in page performance, there are some indicators we need in order to understand how critical this factor is now and will be in the future. For example:AMP — Specifically designed to bring more information into the search engine results pages (SERPs) in a way that delivers on the customer’s intent most expeditiously. Google’s desire to quickly serve the customer “blazing-fast page rendering and content delivery” across devices and media begins with Google caching more content in their own cloud.[Read the full article on Search Engine Land.]

via Marketing Land

How to build a better marketing strategy using new technologies available today

There was a lot of talk about AI-driven marketing in 2017. But it’s no longer a new phenomenon. And as AI will be deeply integrated into every aspect of marketing going forward, the future belongs to marketers who can adapt to the technological advances — both to deliver instant gratification to consumers and to build more meaningful and deeper relationships with them.As we continue into 2018, CMOs need to avoid simply embracing the next big thing, but instead rethink how they should manage and execute marketing to make it more personalized than algorithmic. It’s time to reassess your marketing.Follow the steps I’ll outline below to reassess your marketing efforts and put them into the right perspective.[Read the full article on MarTech Today.]

via Marketing Land

The challenges email marketers face in 2018 and how to overcome them

The start of a new year is the perfect time to reflect on last year’s campaigns and set achievable goals for the year to come. Toward the end of 2017, my company surveyed 506 of our customers to get a sense of the year’s challenges and successes and to uncover areas that are ripe for growth in 2018.Here are three easy-to-maintain tips and suggestions for growing email’s reach this year, based on what we learned.1. Adapt programs to keep subscribers interested and motivatedMarketers find it increasingly challenging to capture subscribers’ attention. The majority of email marketers (59 percent) found a top challenge in growing open rates in 2017. Additionally, 41 percent struggled to create compelling content for their campaigns. As consumer habits continuously change, marketers must adapt their programs to growing trends to keep consumers motivated and loyal and to increase ROI.Marketers should utilize A/B split testing to fine-tune messages and subject lines to catch subscribers’ atte…

Marketing Day: Thinfilm’s NFC-enabled magnets, a link-building case study & more

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.From Marketing Land:Thinfilm’s NFC-enabled magnets let Campari customers reorder from their fridge
Feb 16, 2018 by Robin Kurzer
NFC is a better marketing bet than QRs and tech like the Amazon Dash button, the company says.Advanced Strategies for Effective Shopping Campaigns
Feb 16, 2018 by Digital Marketing Depot
On February 22, join Marketing Land’s Ginny Marvin and other paid digital experts as they explore the challenging retail shopping landscape and provide strategies and techniques to maximize your results. We’ll discuss how to use feed management to optimize your Shopping ad campaigns, as well as more efficient bidding strategies that will improve your CPC.Kantara Initiative is out with a new version of its user data access specs
Feb 16, 2018 by Barry Levine
The newest guidelines for software makers update ways for sharing personal data between individuals …

Thinfilm’s NFC-enabled magnets let Campari customers reorder from their fridge

Flat, thin and flexible, with no need for batteries — NFC is taking its place within the Internet of Things (IoT) to give brands a new way to interact with their customersNear-field communication (NFC) is just what it sounds like: transactional communication between two electronic devices in close proximity to each other. All iPhones version six and up and most recent Androids are NFC-ready, meaning that tapping or bringing the device close to an NFC-enabled transmitter can trigger an interaction.I spoke with Thinfilm’s senior director of technical marketing, Matthew Bright, after its recent New York-area launch of NFC-enabled refrigerator magnets for the Campari liquor brands. We talked about the magnet launch and what’s next for NFC. He also shared his thoughts about how NFC is better for marketers and consumers than QR and technologies like the Amazon Dash button.[Read the full article on MarTech Today.]

via Marketing Land