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Showing posts from February 19, 2018

How videos generate quick SEO results

In January 1996, Bill Gates published an essay titled ‘Content is king’. Seeing where content is right now in the online space, you won’t be wrong in calling Bill Gates a soothsayer.But he couldn’t have foreseen thekindof content that would dominate the online space: video.Videos have a hegemonic online presence.But, why video?People are more inclined to watch a video. Do this little experiment:Search for Red Bull or Monster Energy or Vice in Bing. You are sure to get video results right at the top. That’s because these brands have focused their branding on video content, and hence are more likely to be popular as more and more people watch videos.Now search for Lockheed, Gatorade or Bose, in Bing and you’re way less likely to find a first-page video result.Not to take anything away from these brands and their popularity, but it shows when your content strategy isn’t as video focused or oriented towards emerging internet consumer trends.Red Bull and Monster Energy have become inescapa…

New survey by people-based marketer Viant promotes marketing to identified users

What will programmatic advertising look like in a few years?For Time Inc.-owned Viant, people-based marketing is the trend, and the company has recently released a white paper that offers some evidence in support of that vision.The paper, “Power of the People: How People-Based Marketing Is Driving Change Across the US Advertising Industry” (registration required), promotes the kind of people-based marketing that Viant champions, based on its 1.2 billion profiles of registered users.The paper contains survey results that, although based on a relatively small sample of 250 brand-side digital marketing execs, suggest the validity of this kind of marketing. Independent market research company Censuswide conducted the study of US brands with $50 million or more in revenue last September.[Read the full article on MarTech Today.]

via Marketing Land

Forrester report: About a third of companies say they’re ready for GDPR but may not be

With the launch of the General Data Protection Regulation (GDPR) only about a hundred days away, a key question is how many companies are ready to comply.A recent report from Forrester Research, based on a survey of 3,195 security decision-makers in companies with more than 20 employees in the US and nine other countries, found that almost 30 percent of respondents think they’re GDPR-compliant.But, Forrester analyst and report author Enza Iannopollo notes in “The State of GDPR Readiness: GDPR Readiness Progresses, But Strategies Depend Too Heavily on IT” [fee required], at least some of those firms have not actually done the work required, such as data discovery, data classification, data flow maps and gap analyses. Instead, she found, many companies appear to simply count on their IT departments to meet specific requirements, such as how to handle data breach notifications.[Read the full article on MarTech Today.]

via Marketing Land

Facebook to use US mail to try and prevent future election meddling

Last week Special Counsel Robert Mueller filed the first indictments against Russian nationals and organizations for interference in the 2016 US presidential election. Among the findings were that fake social media accounts, groups and stolen American identities were instrumental in the coordinated campaign to influence the outcome.Coming under intensifying criticism, Facebook said on Friday that it would double the number of people working on security from 10,000 to 20,000 later this year. It has also developed a plan to use postcards sent via US mail to verify the locations and identities of individuals seeking to buy some types of political advertising.Any ad that uses a candidate’s name will require a code that will be mailed to buyers on physical postcards. However, the rule will not extend to “issue ads” that don’t mention specific candidates by name. The fact that Russians recruited unwitting Americans (and could set up US-based front groups) to aid in their interference does n…

Perform Text Analysis with IBM Watson and Google Docs

Google, Microsoft, IBM and Amazon have made it easier for developers to add human cognitive capabilities (also known as artificial intelligence) within their own applications. You need not be a machine learning expert to build a computer program that can recognize objects in photographs, or one that transforms human speech to text or even a chatbot that converses with people in natural language.The Google Photos app leverages machine learning to identify landmarks and faces in your photos. You can even build and train your own machine learning models by installing Google’s TensorFlow library on your own computer. IBM’s PowerAI lets enterprises deploy TensorFlow like frameworks in the cloud on power systems for training custom machine learning models of any size.The IBM Code Patterns microsite hosts hundreds of ready-to-use examples around artificial intelligence. For instance, here’s an open source repo that explains how to recognize images of houses that have swimming pools. Another …

The 2018 guide to rich results in search

Over the past few years, Google’s SERPs have become progressively more enhanced and detailed.Users require as much information as possible before deciding which result to place their trust in and click through to. It’s therefore no surprise then that rich results have become increasingly prominent.Rich results are essentially a way of highlighting your website’s content in the SERPs.They are the search results which have a little extra panache, in which Google displays more information about the result rather than just the traditional title, URL and meta description. This could include a star review, specific product information or even recipe details.In this guide, we’ll look at what’s new with rich results in 2018, as well as how to give yourself the best chance of getting them.Benefits of rich resultsPreviously known as rich snippets, rich cards, or enriched results, Google have now put an end to the terminology confusion and allocated ‘rich results’ as the preferred term. You are …

How To Find Non HTTPS Contents Of Your Website Using The Google Canary Browser

Is HTTPS really necessary for a blog or a website?You should stop asking this question now as it has become essential to use HTTPS. Not just for SEO, but also for your user experience. In a recent blog post by the Google security team, Google made it clear that starting July 2018, with the release of a new Chrome version, it will start treating all HTTP site as not secure.In my earlier posts, I have shared a lot of information about HTTPS and how you can set the same for your blog. In case if you have still not moved to HTTPS and need to learn more about it, start with the following blog posts:Why should you move from HTTP to HTTPS? – Beginners GuideDid you lose traffic after migrating to HTTPS – Here’s how to fix itHow to enable HTTPS on a BlogSpot blogAll those using Bluehost, SiteGround, Kinsta or similar high-quality hosting, can easily add free SSL. I have shared the guide for setting up free SSL on Bluehost here.One major issue that most of us face while migrating from HTTP to H…