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Showing posts from February 20, 2018
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How to Keep your Folders on FTP Server and Google Drive in Sync

How do you connect an FTP server to your Google Drive or Dropbox for transferring files in either direction automatically?Well, the easiest option would be to use a desktop FTP client like Cyberduck (supports Mac & Windows, free) or Transmit (Mac only, paid). These software applications can connect to all the popular cloud storage services including Google Drive, OneDrive, Dropbox and Amazon S3. They can perform a remote-to-remote sync allowing you to recursively transfer files and folders from the FTP server to any cloud service and vice versa.The only issue with using a desktop application is that it needs to be run manually on your computer. Wouldn’t it be nice if you could set up a task that continuously monitors your Google Drive (or Dropbox or OneDrive) for new files and automatically copies them to a specified FTP server?Transfer Files from FTP Server to Google DriveEnter Microsoft Flow, an online automation service that lets you create automated workflows similar to Zapier…

Forrester report: Here are the biggest myths about blockchains

It’s hard to imagine that blockchain technology will ever be able to live up to its grandiose billing. It has been touted as the solution to ad tech transparency, financial instability, personal data security and many of the other problems of the modern world.In an effort to bring the expectations a bit closer to the real world, Forrester is out with a report pointing to the technology’s most common myths.First of all, says “Blockchain Technology: A CIO’s Guide to the Six Most Common Myths” [fee required], there’s no “such as thing as the blockchain.”[Read the full article on MarTech Today.]

via Marketing Land

Digital billboards in the UK will today start showing hacking attempts

A digital billboard in London’s Canary Wharf A variety of recent campaigns have employed digital billboards to show imagery in response to data from weather, traffic conditions, social posts from passersby and commute times.This week, a new campaign launches in the UK: Dozens of digital displays will demonstrate the frequency of hacking attempts on a typical small business’s website.Called the Honeypot Poster by campaign sponsor Hiscox insurance, the displays show dots that demonstrate live hacking attempts on custom, “honeypot” proxy servers of the sort that might host a typical small business website, except there is no virus or firewall protection. The servers hold some data but no personal or sensitive info.[Read the full article on MarTech Today.]

via Marketing Land

Why hacking social media algorithms is a losing strategy

We human beings love shortcuts. From the time our distant ancestors began to walk upright, hacking was our way of life. If a Neanderthal hunter could find a quicker path to the hunting grounds, he might out-compete his neighbor for the annual mastodon haul.Thousands of years of evolution have not dulled this impulse, and much good has come of it. The huge leaps in technology, as well as the great scientific discoveries of the last few centuries, were largely driven by the impulse to find faster, better, more efficient ways to get things done.However, to slightly paraphrase Frodo in “The Lord of the Rings“: “Shortcuts sometimes make long delays.”In this column, I’ll explain why shortcut “hacks” to get around or take advantage of the algorithms of social media platforms can end up causing unwanted delays in obtaining the results you want from your social media marketing.What is a social media algorithm hack?First, let me be clear about what I’m not referencing when I talk about algorith…

4 local SEO strategies for small and medium businesses

For small and medium businesses who want to compete on the same playing-field as much larger corporations with greater resources at their disposal, having a strong local SEO strategy is crucial.Irrespective of what industry you’re in, you’ll always have at least one competitor who has been around longer and has allocated more budget and resources to building their visibility on the web and in search engines.It may feel futile to try and compete with them in the realm of SEO.But local SEO plays by slightly different rules to the regular kind. You don’t need to have reams of funding at your disposal or hundreds of links pointing to your site to be visible and relevant to a local audience – you just need to understand the unique characteristics of local SEO, and apply a few simple strategies to cater to them.In this article, we’ll explore four cost-effective strategies that small and medium businesses can use to give themselves the best chance of ranking locally.Verify your business’ Goo…

Belgian court to fine Facebook up to $125 million if it doesn’t comply with latest privacy ruling

A Belgian court has ordered Facebook to stop tracking people without their consent and to delete all the data on non-Facebook users that it said was collected illegally, the BBC reported on Friday.The social network could face fines of up to $311,000 a day — up to $125 million — if it does not comply.[Read the full article on MarTech Today.]

via Marketing Land

How can you determine your website’s authority, and what can you do to improve it?

One of the most important and influential SEO metrics many marketers, and specifically content marketers, pay attention to is Domain Authority (DA).The Domain Authority metric was developed by Moz as a means of quantifying your website’s relative importance as a whole – its authority.It provides an insight into the SEO “strength” of your website, and its likelihood of ranking for certain keywords. Essentially, the higher this number is, the higher you’ll rank in the SERPs, and the more traffic you’ll have.Like most SEO metrics, this number fluctuates based on several factors, and to improve your authority, you first need to determine where your website stands among the others online.Not sure where to start? Compiled below is a guide to help you determine your website’s authority and improve your score.Understanding Domain AuthorityBefore you determine your website’s authority, you should first understand the key components of DA. Domain Authority is scored on a one to 100 scale with 1…

Three ways retailers can deliver meaningful 1:1 shopping experiences amidst the retail apocalypse through AI marketing

If you were paying attention, 2017 might have seemed like the year that industry pundits’ predictions about the death of retail finally came to fruition. The traditional Main Street took some major blows last year. Shopping mall mainstays like Wet Seal, Payless ShoeSource, BCBG Max Azria and Gymboree were among the casualties. Even behemoths like Toys R Us weren’t immune — in August 2017, the retail giant filed for Chapter 11 bankruptcy protection and is set to close more than 100 stores in the year ahead. The year before, victims included Aeropostale, Pacific Sunwear, Sports Authority and American Apparel.But despite these and other signals of a big shift, retail isn’t dead; it’s just easing out of its old skin and taking a new digital form. You don’t need to be a retail insider to know that what’s largely driving this transformation is a sea change in customer expectations and behavior heralded by the combination of mobile purchasing and Amazon.com. The thrill of a visit to the mall…

How to Use LinkedIn Sales Navigator outside Gmail and Google Chrome

Rapportive was one of my favourite Google Chrome extensions of all time. If you are new, Rapportive added a little widget in your Gmail sidebar, you could hover your mouse over any email address and the widget would show details for that contact including their current job title, social profiles, contact details and more.This came handy in two situations. If you receive an email from an unknown person, you can quickly see their social profiles without leaving Gmail. If you are sending an email to someone but unsure if the address is correct or not, you can open the Gmail compose window, type the email address and hover your mouse to see if that person has an associated profile or not.LinkedIn acquired Rapportive and rebranded the add-on as Sales Navigator targeted more towards the sales professional. The good part is that the original functionality continues to exist so you can still hover over any email address to view the corresponding Linked Profile right inside your Gmail Message.…

How to Verify an Email Address?

How do you verify if a given email address is real or fake? The obvious solution is that you send a test mail to that email address and if your message doesn’t bounce, it is safe to assume* that the address is real.[*] Some web domains may have configured a catch-all email address meaning that messages addressed to a non-existent mailbox will not be returned to the sender but in most cases, such email messages will bounce.Ping an Email Address to Validate it!When you send an email to someone, the message goes to an SMTP server which then looks for the MX (Mail Exchange) records of the email recipient’s domain.For instance, when you send an email to hello@gmail.com, the mail server will try to find the MX records for the gmail.com domain. If the records exist, the next step would be to determine whether that email username (hello in our example) exists or not.Using a similar logic, we can verify an email address from the computer without actually sending an email message. Here’s how:Le…

How To Recieve iPhone Calls On Your Mac [Productivity Tip]

I’m a productivity fanatic. I love finding ways to save time and distractions. In the world of YouTube, WhatsApp, Facebook and other distractions, concentration is a key aspect to improve our productivity.Today, I’m sharing a quick, handy tip for iPhone and Mac users which will help them save more time and get less distracted. Being a blogger, I spend most of the time on my laptop (I use Macbook Pro and iMac). The biggest distraction often is my phone. Even though I keep my wi-fi and push notifications off to guard myself against unwanted distractions, phone calls may sometimes be unavoidable.It’s important to keep a tab of incoming calls and answer them. Sometimes they can be urgent matters, while at other times it may be plain rude to not answer. You will all agree that moving from one screen to another for taking the phone call disrupts the rhythm.What if you could see who is calling on your iPhone right on your Mac screen?How great would it be if you could also attend the phone ca…

Marketing Day: Forrester report on GDPR readiness, Facebook turns to USPS & more

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.From Marketing Land:Make the most of MarTech — attend with your team & save!
Feb 19, 2018 by Marketing Land
Successful marketing teams are diverse. They include storytellers, schedulers, sellers and technologists. Getting them on the same page can be a challenge for the most experienced manager. That’s why you should bring your entire team to the MarTech® Conference, April 23-25 in San Jose, California.Learn programmatic advertising from Oracle
Feb 19, 2018 by Digital Marketing Depot
Digital delivery and content is the new currency of advertising. Brands must find a way to connect while measuring returns on more than recall or click-through rate (CTR). Only programmatic platforms can deliver that value. Get the basics of using programmatic advertising in this guide from Oracle: Deliver advertising that enhances the customer experience.New survey by people-base…

Make the most of MarTech — attend with your team & save!

Successful marketing teams are diverse. They include storytellers, schedulers, sellers and technologists. Getting them on the same page can be a challenge for the most experienced manager.That’s why you should bring your entire team to the MarTech® Conference, April 23-25 in San Jose, California. Attend for:Case studies from leading brands that have overcome thorny organizational, interpersonal and compliance issues that make or break marketing technology implementations. See the agenda.Vendor-agnostic presentations from marketing technologists who identify needs, pick solutions and drive implementation.Demos and solutions from more than 100 fascinating marketing technology firms. You’ll get to meet large “platform” companies, startups that are seeking to disrupt them and a wide range of specialist innovators who cross multiple marketing platform ecosystems — all in one room. Check out who’s exhibiting.The martech community. Connect with others who are creating exceptional online expe…

Learn programmatic advertising from Oracle

Digital delivery and content is the new currency of advertising. Brands must find a way to connect while measuring returns on more than recall or click-through rate (CTR). Only programmatic platforms can deliver that value.Get the basics of using programmatic advertising in this guide from Oracle:Deliver advertising that enhances the customer experience.Prove your advertising campaign success and bottom-line value.Learn all the terms you need to know in our handy glossary.Visit Digital Marketing Depot to get started.

via Marketing Land