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Showing posts from February 21, 2018

Over a year out from P&G’s ultimatum: Are brands any safer? Is programmatic ad buying any more transparent?

A little more than a year ago, in January 2017, Marc Pritchard, chief brand officer of Procter & Gamble, threw down a gauntlet. Frustrated by increasing instances of frauds, breaches, sloppy executions and potentially shady markups, Pritchard posed a historic dare to digital advertisers to either “grow up” or P&G would pull their ads. In addition to a thorough review of media-agency contracts, Pritchard demanded industry-standard viewability metrics, fraud protection and third-party verification.It was just a sign that brands were fed up. In March 2017, more than 250 advertisers boycotted Google and YouTube after ads were reported showing up next to extremist videos on YouTube. P&G itself pulled more than $140 million in digital advertising, citing concerns about lack of transparency and peril to brand safety.[Read the full article on MarTech Today.]

via Marketing Land

Tapad launches a Customer Data Platform

Tapad has made its living by helping brands reach the same user across her various devices, so that ads could be coordinated on, say, the same person’s phone, laptop and tablet.This week, the New York City-based company is moving beyond its cross-device graph with the launch of a Customer Data Platform (CDP) that is tuned for specific industries. First up: the telecommunications industry, since Tapad’s owner is the Norway-based telco, the Telenor Group.A key question: How does this CDP differ from what Tapad offered previously?[Read the full article on MarTech Today.]

via Marketing Land

Overcoming 4 black hat SEO techniques that spammers and scammers use to harm your search rankings

This might come as an utter shock, but not everyone on the web plays by the rules.The dark side of SEO can be particularly crippling to a business if they aren’t aware of how to fight back.All those algorithms Google and other search engines use to identify sites that demonstrate genuine value to its audience – and to reward accordingly with higher search rankings – also include mechanisms to suppress sites that do a poor job at offering relevant, useful information.Unfortunately, competitors, scammers, and other disgruntled parties that want to digitally damage a business’ reputation have a number of negative SEO techniques at their disposal.Here are four negative (or black hat) SEO tactics to keep a keen eye out for, and how you can protect your site – and your business – from being a victim.1) Link farms and spammy backlinks have framed your site as the bad guyIn this particularly infuriating technique, bad actors will use link farms to direct high volumes of spam-quality links to …

Google AdSense launches new type of ad format that optimizes placements

Google AdSense rolled out Auto Ads this morning — a new ad format that could potentially increase publishers’ revenue by finding placements that might otherwise go undiscovered.The new ad format uses machine learning to automatically place ads where they are likely to perform well. Additionally, Auto Ads allow publishers to place ad code on their pages only once, toggling features on and off, without requiring code changes.Some of the benefits of Auto Ads, according to the announcement, include:Optimization: Using machine learning, Auto Ads show ads only when they are likely to perform well and provide a good user experience.Revenue opportunities: Auto ads will identify any available ad space and place new ads there, potentially increasing your revenueEasy to use: With Auto Ads you only need to place the ad code on your pages once. When you’re ready to use new features and ad formats, simply turn them on and off with the flick of a switch — there’s no need to change the code again.Aut…

Earning Money Through Vlogging – A #ShoutersChat Recap

Vlogging can well be defined as blogging in a video format. It is a video blog, hence the name ‘vlog’, that uses the medium of videos to reach out to the followers. Some also consider blogging to be more convenient, compared to blogging. Most people prefer watching video tutorials over reading a blog post which runs into multiple pages.People, most importantly, do not have the time to read long posts. However, watching a video takes lesser time and is more convenient.When we talk about earning from a vlog, it gives better monetization. However, most vloggers do not know the various sites to upload videos on. The first thing that any vlogger would say when asked about different websites, is “upload it on YouTube”. Well, YouTube is definitely a big space. But, we have multiple platforms where you can upload your content and earn money.But the question is how do we find such platforms? How do we earn money from them?That’s why the topic of this week’s #ShoutersChat was “Earning money thr…

Marketing Day: Blockchain myths, digital billboards & Belgian court fines Facebook

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.From Marketing Land:Forrester report: Here are the biggest myths about blockchains
Feb 20, 2018 by Barry Levine
The research firm lays out the top ways in which the hype about this technology approach misrepresents the reality.Digital billboards in the UK will today start showing hacking attempts
Feb 20, 2018 by Barry Levine
The campaign, sponsored by an insurance company, intends to demonstrate how often hacking attempts are made on a typical small business site.Why hacking social media algorithms is a losing strategy
Feb 20, 2018 by Mark Traphagen
Shortcuts to social media success may be tempting, but columnist Mark Traphagen explains why they’re not the best way to proceed.Belgian court to fine Facebook up to $125 million if it doesn’t comply with latest privacy ruling
Feb 20, 2018 by Robin Kurzer
The decision marks latest chapter in longstanding conflict betwe…