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Showing posts from February 23, 2018

Valassis launches Remarketing Activation to follow up web browsing with an email or postcard

Valassis is a marketing services company that reaches consumers through print, coupons, digital media and various combinations thereof.Its Audible Offers, for instance, delivers a coupon to your mobile device after a compatible app recognizes an inaudible signal in a TV, video or radio ad or program.This week, the Livonia, Michigan-based firm is launching its Remarketing Activation, a way to reach website-surfing consumers through email, printed postcards or possibly other non-web channels. This launch follows a limited pilot offering late last year.[Read the full article on MarTech Today.]

via Marketing Land

Pricesearcher: The biggest search engine you’ve never heard of

“Hey Siri, what is the cost of an iPad near me?”In today’s internet, a number of specialist search engines exist to help consumers search for and compare things within a specific niche.As well as search engines like Google and Bing which crawl the entire web, we have powerful vertical-specific search engines like Skyscanner, Moneysupermarket and Indeed that specialize in surfacing flights, insurance quotes, jobs, and more.Powerful though web search engines can be, they aren’t capable of delivering the same level of dedicated coverage within a particular industry that vertical search engines are. As a result, many vertical-specific search engines have become go-to destinations for finding a particular type of information – above and beyond even the all-powerful Google.Yet until recently, one major market remained unsearchable: prices.If you ask Siri to tell you the cost of an iPad near you, she won’t be able to provide you with an answer, because she doesn’t have the data. Until now, a…

Report: Facebook leads other platforms for app-install ROI in performance index

According to the latest AppsFlyer Performance Index Report (registration required), Twitter offers the best user retention record (12 weeks) of any mobile app advertising platform. However Facebook remains the overall leading media platform for app marketers.Another finding is that Google’s introduction of Universal App Campaigns (UAC) have helped the company gain on Facebook. AppsFlyer says that UAC has grown Google’s app advertising share by 40 percent. Facebook sees “almost 75 percent of apps running campaigns on the social network compared to 45 percent for Google.”AppsFlyer points out that Facebook is the overall ROI leader. Facebook is followed by Google, Apple and Twitter in that order.As indicated, Apple is number three in the “universal” global ranking. AppsFlyer reports that “since Q4 2016’s intro of Search Ads [Apple has increased its share of installs] by no less than 5x.” But the success of Search Ads has also increased competition and cost, resulting in a decline in its …

YouTube removes analytics from its demographic data reports for creators

With the latest round of updates to its Demographic Data report, YouTube is limiting the amount of data it shows creators.Going forward, creators can no longer filter viewer demographics data by Translation Use or YouTube products — data for YouTube, YouTube Kids, and YouTube Gaming now will all be aggregated. (YouTube says these filters will still be available in its Watch Time reports.)Also, demographic data will no longer be available for private or unlisted videos, and some videos and channels.“You may not see demographic data if your public video or channel has limited traffic during the selected time period,” says YouTube in the announcement in the YouTube Help Forum. YouTube says creators may be able to get the data by extending the time period in the report, or if traffic increases.Creators will still have access to demographic data for their unlisted videos if those videos are ads from the AdWords for Video reports.YouTube says the changes to its analytics demographic report …

Shouter’s Friday Podcast, Ep.006: Backlink Building, Analysing Competitor’s Backlinks

Welcome to the sixth episode of “Shouter’s Friday with Harsh Agrawal” podcast.As you guys know, that we here at ShoutMeLoud have started a new podcast show. This is a show where we answer some of the questions asked by the Shouters from all over the world.In this podcast, we pick top questions from theShoutMeLoud Blogger’s Forumand answer them in detail.Along with Harsh, we have Chatty Sharma. Chatty Sharma is a curious Shouter like you, who wants to learn online marketing and blogging in detail.In the last episode of the Shouter’s Friday, we discussed questions related to vlogging and ways to earn through youtube.You can listen to that episode here.In this podcast, we answer questions related to backlinks building, spam backlinks and ways to find your competitors backlinks.Show Notes[01:50] –How Much Backlinks is Important?[10:36] –How to find Competitors Backlinks(External) Directly from Google?Resources from this episodeJoin ShoutMeLoud Forum– Mingle with the Shouter community.Open…

Facebook is removing 20 outdated, redundant ad metrics; adding methodology labels

Facebook has made several changes to how and what advertising metrics it reports in an effort to improve transparency and clear up advertiser confusion.The changes come after the company admitted a series of measurement problems in a span of nearly two years and has heard from advertisers that they want more clarity around how its metrics are calculated.Removing reporting metricsAmong the announcements made Thursday is the removal of roughly 20 reporting metrics that the social networks says were either redundant, outdated, not actionable or rarely used.Facebook has provided a full list of these metrics along with reason for removal and suggested metrics to look at instead.For example, the Button Clicks metric is on the chopping block. Facebook explains:The Button Clicks metric shows the number of times people clicked the call-to-action button on your ad. Button Clicks is redundant because these clicks are also either reflected in the Link Clicks metric or other distinct metrics like …

Marketing Day: Influential’s latest IBM Watson-powered tool, retailer shopping apps & more

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.From Marketing Land:Influential launches IBM Watson-powered platform to analyze a brand’s social audience
Feb 22, 2018 by Barry Levine
That analysis generates an overall marketing strategy about how the brand can best reach its consumers. Mobiquity launches a blockchain layer for maintaining a data trail
Feb 22, 2018 by Barry Levine
The location data provider is one of the first to actually use blockchain technology for enhancing its platform. Personal agents. Voice search. Chatbots. Check out the SMX West keynote.
Feb 22, 2018 by Marketing Land
It’s been a while since search was limited to text on a computer screen. Nowadays, your target audience doesn’t even have to type a query to get results. Search is often voice-activated, happening across mobile and Internet of Things devices, like smart home speakers. Retailers with shopping apps now see majority of e-comm…