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Showing posts from February 27, 2018

Are consumers burning out on social media?

It’s a troubling sign when Facebook publishes research to answer a serious question, one that we’ve all likely been trying to avoid for some time now: “Is social media bad for us?”Let’s not forget that social media has made a positive impact on how we interact with people, how we consume interesting and timely content, and how we share important moments in our lives.However, as with everything, it isn’t without its flaws. Simply consuming content passively, without any sort of interaction, has been shown to put people in a bad mood in just 10 minutes!On the other hand, positive interactions with friends and family — from celebrating important milestones to reminiscing on the past — can help people feel a greater sense of joy and a stronger sense of community, even if those interactions are purely digital.While the research ultimately concluded that social media could either negatively or positively skew people’s overall sense of well-being, depending on how it’s used, social media can…

SAP-owned Gigya offers a new GDPR-friendly consent tool

Last September, enterprise software firm SAP announced it was buying identity management platform Gigya.The acquisition raised some questions. Gigya allows users to automatically sign into participating websites with their social network logins and make their social profiles accessible to those sites if they chose.Since this independent identity manager would now become part of an enterprise software giant, the main question has been whether user data and privacy would be compromised. For its part, SAP is casting the Gigya acquisition as a way to help users gain “transparency and control over their data.”While that question is still on the table, SAP Hybris has announced three new Gigya-oriented tools — SAP Hybris Consent, Identity and Profile — for managing personal data in the age of the upcoming General Data Protection Regulation (GDPR).[Read the full article on MarTech Today.]

via Marketing Land

Google releases Mobile Scorecard & Impact Calculator tools to illustrate importance of mobile page speed

Google has been focused on getting marketers and site owners to focus on improving mobile site experiences for many years now. On Monday at Mobile World Congress in Barcelona, the search giant announced the release of two new mobile benchmarking resources: new Mobile Scorecard and conversion Impact Calculator.Both tools are aimed at giving marketers clear visuals to get buy-in from stakeholders for mobile site speed investments.The Mobile Scorecard taps Chrome User Experience Report data to compare speed of several sites on mobile. That’s the same database of latency data from Chrome users that Google started using in its PageSpeed Insights Tool in January. Google says the Mobile Scorecard can report on thousands of sites from 12 countries.As a guideline, Google recommends a site loads and becomes usable within five seconds on mid-range mobile devices with 3G connections and within three seconds on 4G connections.To put the Mobile Scorecard data into monetary perspective for stakehold…

Pinterest names Square’s former Business Lead, Francoise Brougher, as its first COO

Pinterest has named Francoise Brougher as its first chief operations officer. The veteran technology executive will officially begin her role on March 12, overseeing Pinterest’s sales, partner marketing, measurement, corporate and business development, and communications teams.According to Pinterest, Brougher’s overall aim will be to manage and grow Pinterest’s global operations and advertising program to bring the company through its next growth phase.“Francoise’s experience is going to be an incredible asset for our company and our mission of helping people discover and do what they love,” says Pinterest CEO and co-founder, Ben Silbermann.The CEO calls Brougher a world-class manager and sharp strategic thinker. As part of the executive team, Brougher will report directly to Silbermann. Recently promoted SVP of ads and commerce, Jon Alferness, who is responsible for developing and managing advertising products, will continue to report to Silbermann.Since 2013, Brougher has served as

Event recap: State of Search with Brainlabs

On February 22nd, leading digital media agency Brainlabs hosted the latest in its series of PPC Chat Live events at its London HQ.With speakers from Google, Verve Search, and of course from Brainlabs too, there were plenty of talking points to consider and digest. In this article, we recap the highlights from an enlightening event.The theme for this edition of PPC Chat Live was ‘the state of search’, with the focus squarely on the trends set to shape the industry in 2018 and beyond. The speakers delivered a wide variety of presentations that reflected on the industry’s beginnings, not just for nostalgia’s sake but also to illuminate the future too.Brainlabs has carved out a position as an innovative, data-driven search agency and this tone was carried through the evening, all ably assisted by Pepper the robot receptionist.Although paid search took up the majority of air time, there was still plentiful room for ruminations on the evolving role of SEO and what the nature of search tells…

Get back to basics: New Forrester report lays out priorities for mobile marketers

In a new report released last week, Forrester found that mobile marketers are increasingly dazzled by an influx of new technology to the extent that it may be hampering their intended mobile strategies.The 2018 Mobile and New Technology Priorities for Marketers: Why Marketers Must Keep Their Mobile Basics found that emerging technology such as chatbots, intelligent agents (IAs), artificial intelligence (AI) and the Internet of Things (IoT) is keeping marketers from leveraging as much as they could from mobile.[Read the full article on MarTech Today.]

via Marketing Land

15 actionable SEO tips to improve your search rankings

Google’s RankBrain is an algorithm that uses machine learning and artificial intelligence to rank results based on feedback from searcher intent and user experience.Diving deep to learn what makes RankBrain tick, here are 15 actionable tips to improve your SEO rankings.Optimizing keyword researchKeywords have long been the foundation to high-ranking SEO content.  Most of your content, whether it be blogs or website copy, begin with hours of definitive keyword research you could rank for, and outrank your competitors for.However, RankBrain has in some ways changed those run-of-the-mill SEO keyword research strategies you may have used in the past. It is all about searcher intent when it comes to the future of ranking, so it’s time to adjust your keyword research strategy.1. Rethink synonymous long-tail keywordsLong-tail keywords were once effective, before Google used semantic analysis and understood the meaning of words. You were able to compile a list of long-tail keywords from Googl…

Just 2 weeks until SMX West! Register now & save $100

We’re just two weeks away from Search Engine Land’s SMX® West, the premier educational experience for search marketers obsessed with SEO, SEM, and online retail. Now is the time. Secure your pass and join your search marketing community in sunny San Jose!What’s in it for you?We’ll equip you with actionable tactics you can implement immediately to drive your search marketing results. Three days of dynamic and authoritative sessions, inspirational keynotes, hands-on clinics, vendor demos, and exceptional networking are sure to satisfy your SEO and SEM cravings.Choose your ideal passOur goal is to provide you the best conference experience imaginable – but we know that “best” can mean different things to different people. Choose from a variety of pass options to suit your specific goals and budget:Option 1: All Access Pass – The Ultimate SMX Experience
Enjoy full access to all that SMX offers: 50+ sessions, delicious breakfasts, lunches, and snacks, free WiFi, the works. See the full agen…

How to Record your Android Screen with the YouTube Gaming App

YouTube’s gaming platform, available at, primarily focuses on live streaming of video games. It may not have an audience as large as Amazon’s Twitch TV but there exist a few unique features that make the YT Gaming app useful for everyone, not just professional gamers.One, you don’t need additional hardware or software to live stream your games to YouTube. You can do a quick live stream from your desktop as well as your mobile phone. And the most interesting part, YT Gaming isn’t just for recording gameplay but can be used to record screencasts of any app on your Android phone.How to Record Screencasts on Android with YouTubeHere’s a step by step guide on how to create screencasts on your Android phone via the YouTube app. Standalone screencasting apps may offer more features but with YT Gaming, the big benefit is that you can even live stream your phone on to YouTube with a tap. The app is free and there are no ads. Let’s get started.Launch YT Gaming on Android and …

How To Create An Editorial Calendar For Your WordPress Blog

Do you usually know when the next post will be published on your blog? Do you even know which topics your upcoming blog posts will cover?When you are new to blogging, it is normal to just write posts and publish them when you finish. This is acceptable when you’re just getting started as it is better to publish fresh content rather than overthinking things in the beginning.However, once your blog starts to grow, you’ll want, or rather need, to start getting more organized with your content planning. An editorial calendar is what lets you do just that.Srikanth already wrote a detailed post on what an editorial calendar is. But in general, an editorial calendar is a long-term content plan that allows you to:Stay organized and quickly view all the upcoming topics on your blogBetter plan promotion for each individual postKeep track of who is writing what (if you have amulti-author blog)In this post, I’m going to show you how to use a third-party tool called Trello or a free WordPress plug…