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Showing posts from March 1, 2018

Engagement Labs scores top brands among offline and online influencers

It’s not everyday that you see Ferrari, Metlife and Puma in the same sentence.That’s because those three well-known brands usually have very little in common — except that they were recently named as the brands most successful in activating offline consumer influencers in the US, by social analytics firm Engagement Lab.It’s part of the latest installment in the Lab’s TotalSocial Brand Award Series, which is also pointing to Regions Bank, CVS and NyQuil as the brands most successful with online influencers in the U.S.The Award Series measures what the Lab calls “the four drivers of brand performance” among online and offline influencers: the more-positive-than-negative sentiment in conversations, the influence itself, the sharing of a brand’s marketing/ads and the volume of conversation the brand is generating.[Read the full article on MarTech Today.]

via Marketing Land

FTC PrivacyCon: Your email address is leaking and vulnerable

A research paper delivered this week at the Federal Trade Commission’s third annual PrivacyCon shows how email addresses — the gold standard for linking personal datasets — are vulnerable to data leaks and hacking.The title of the paper by researchers Steven Englehardt, Jeffrey Han and Arvind Narayanan summarizes the possible reactions of many users hearing about this:“I never signed up for this! Privacy implications of email tracking”First of all, Englehardt said in presenting the paper, the act of opening emails often results in processes that resemble web tracking.[Read the full article on MarTech Today.]

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Adobe Target gets some new tools for mobile marketing

From Adobe’s blog To help marketers better tweak their mobile experiences, Adobe is announcing this week several enhancements for Target, which offers A/B testing for customizing experiences.The key one is a new Visual Experience Composer for mobile apps. Previously, if a marketer wanted to test, say, different discounts in an existing mobile app ad — such as 10 percent off versus 20 percent versus 30 percent — she would have utilized a text-based workflow that often required some code help from a developer.Now, Visual Experience Composer lets the marketer swap images (built elsewhere) or text  inside a visual simulation without a developer, and then run A/B tests. The marketer can’t change functionality, but most ads have limited functions anyway. Here’s a screenshot:[Read the full article on MarTech Today.]

via Marketing Land

A guide to the standard reports in Google Analytics: Real-Time Reports

Google Analytics is a tool that can provide invaluable insights into what’s happening on your website, your levels of traffic and engagement, and the success of your campaigns.However, to a newcomer to Google Analytics, the array of different reports available can seem a little overwhelming. Once you’ve got Google Analytics set up for your website, where do you look first? Where will you find the most useful data for your campaigns?Reports on Google Analytics are broadly divided into two types. There are standard reports, which are the preset reports listed down the left-hand side of your dashboard, divided into the segments Real-Time, Audience, Acquisition, Behavior and Conversions.The data that appears in these is predetermined by Google Analytics, but you also have the option to customize many of them, allowing you to use the standard reports as a base and then tweak them to your liking.Then there are custom reports, which can either be created completely from scratch with whatever…

Placed introduces ‘Placed Insights’ to educate the market about location data

Location analytics company Placed (owned by Snap) is launching “Placed Insights,” a free tool that allows users to visualize and better understand location data. Placed founder David Shim told me that he believes this will help agencies and advertisers see the value of location intelligence and boost the entire industry.Shim said that Placed has made its “full data set” available in the tool, which is comprised of first, second and third party data. The free version doesn’t have all the capabilities of a paid, premium version but it’s still very interesting and instructive.Shim hopes that agencies and brands will use the tool to understand how location data can offer insights into audiences, brand affinities and competitive benchmarking. He hopes that once people begin to play with it that they’ll start asking more questions about their customers and their competitors’ audiences as well.Users can search or browse by category or brand to discover share of category visits and get other …

The 5 SEO mistakes holding your ecommerce site back right now

Ecommerce sites are so different from other web platforms that SEO for them can almost be considered a separate branch of the industry.While many fundamentals are the same, ecommerce, especially of the marketplace variety, introduces complications that could almost be ignored if they occurred on a smaller scale on a different type of websiteLet’s talk about 5 SEO mistakes that could be holding back your ecommerce site as we speak.1. Duplicate contentDuplicate content is the bane of the ecommerce site’s existence, and I can almost guarantee you right now, if you have an ecommerce site that you haven’t audited for duplicate content, you have duplicate content. Especially if your site is on a marketplace model.It doesn’t matter what platform you’re using or how informed you are about SEO – if you haven’t checked for it recently, it’s probably hurting your rankings.Consider what Ben Davis at Econsultancy noticed happened to pages on three of Sports Direct’s websites. The parent company ho…

Majority of mobile marketers plan to increase video spend in 2018

Most mobile marketers are planning to increase investments in video this year, according to a report released Wednesday by YouAppi.The CMO Mobile Marketing Guide shows that 85 percent of digital marketers plan to increase their video investment for mobile marketing efforts in 2018, up 10 percent over last year.More than three-quarters of those surveyed said that video was very important to the customer journey with 71 percent planning to use it for acquisition and 65 percent for awareness. The survey, completed by 425 global digital marketers, was conducted by Dimensional Research in February.Source: CMO Mobile Marketing Guide, YouAppi Marketers plan to increase use of video nearly across the board. Social media leads the pack, with 61 percent of marketers saying they plan to use video in social this year — up from 48 percent last year. More than half (56 percent) plan to promote in-app video, 45 percent are planning brand video advertising and 42 percent plan to run video on mobile we…

Propeller Ads: A High Quality Ad Network With Great Earning Potential

One of the biggest challenges of being a blogger is finding a trustworthy ad network. Most of us are aware of networks like AdSense and that show quality ads and also pay over time. However, it takes a lot of hit and trial to find a trustworthy ad network to serve ads on the blog. A reliable ad network is one that serves both the advertisers and publishers equally and takes a commission for the service.To ease the pain of hunting for a reliable ad network for your blog, I keep testing new networks to find good ad platforms for bloggers and warn against any scam ad networks at the same time.This review of Propeller Ads media is part of our ad network review series. This is one of the most popular and the fastest growing ad networks among bloggers who are known for timely payouts.I have reviewed other ad networks in the past. In case you haven’t read those, here are the An AdSense alternative that you can trustBest ad networks for new blogs (With fast acceptan…

6 smart e-commerce lessons to boost local business

E-commerce and local search might seem to be exclusive functions. Local search is typically associated with store locations and driving offline purchases, while e-commerce usually involves online transactions.But recently the crowded e-commerce space has led online-only stores to encroach on the turf of local stores and services.Amazon opened a bookstore in Seattle and acquired Whole Foods. Warby Parker, the eyewear company, opened its first store in 2013 and now has 61 nationwide. Bonobos, Blue Nile and others are likewise opening retail stores.The reason for the bleed over is that online brands have realized the cumulative benefit storefronts are having to both marketing and sales, boosting both online sales as well as adding sales from stores.That’s a lesson that also applies in reverse to those whose primary business is a brick-and-mortar storefront. Many of the components of e-commerce are increasingly relevant as consumers use more devices and more media to research purchases th…

Marketing Day: Twitter bookmarks, Amazon buys Ring & Answer Financial marketplace

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.From Marketing Land:An easy way to see if Google thinks your webpages are keyword relevant
Feb 28, 2018 by Eric Enge Contributor Eric Enge shows us how to determine if a webpage is relevant for the keywords it targets and what do to when it falls flat.Answer Financial launches a Marketplace where auto insurance companies can target ads by driving scores
Feb 28, 2018 by Barry Levine The Answer Marketplace, says its parent, is the first of its kind.Programmatic problems: Fixing a broken market
Feb 28, 2018 by Chris Liversidge Contributor Chris Liversidge describes the current crisis of confidence in programmatic advertising and suggests remedies that should be implemented.How to overcome unique B2B digital marketing challenges
Feb 28, 2018 by Stoney deGeyter Contributor Stoney deGeyter understands that folks marketing a B2B business have unique requirements. Here ar…

Can you predict what the future holds for your inbound links?

Almost five years ago I wrote an article about predicting a site’s future and using your expectation to decide whether you should pursue links on that site today. Much has changed in the search engine optimization (SEO) landscape since then so I decided to expand and update my original article.Sometimes, what’s old is oldIt’s interesting to run into sites we’ve worked with in the past and compare their previous and current metrics. Lots of things pop up like:Old links are still live but the host page is full of new links whereas it wasn’t before.Pages that once ranked well no longer do so.Articles with links that were not originally there have been added.And sometimes everything is the same, though, if not better!A look into the pastIt’s easy to determine what a site looked like in the past and compare it to the current site by using may notice a lot of changes such as good and bad redesigns, deleted links and entire articles removed. Occasionally you may notice whole …

An easy way to see if Google thinks your webpages are keyword relevant

We all want to rank well, but there are times when it seems nearly impossible to do so.There can be many causes for rankings shortfalls, and as I pointed out recently, sometimes it seems Google is just not interested in ranking businesses like yours for a target query.That can be frustrating for anyone which is why my previous article suggested a way to determine if your target keyword phrase was a good fit for the terms you want to rank for.Sometimes it’s better to pursue keyword phrases for which you know have a better chance of ranking than those you want to rank for.In today’s post, I’m going to talk about factors Google may use to determine if a site is reasonably relevant for the keywords it targets.[Read the full article on Search Engine Land.]

via Marketing Land

Answer Financial launches a Marketplace where auto insurance companies can target ads by driving scores

You may not realize it, but your mobile phone — a quiet passenger in your car — can be watching how you drive.That’s the idea behind Answer Marketplace, announced this week by insurance tech firm Answer Financial.Founded in 1997, the Encino, California-based firm describes the Marketplace as the first telematics-based ad network, in this case for auto insurance. It utilizes anonymized data relayed from permission-based auto-related apps like family location app Life360, with which Answer has just announced a partnership, and Streetwise, an app that rewards good driving.[Read the full article on MarTech Today.]

via Marketing Land