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Showing posts from March 2, 2018

Split testing Google Shopping campaigns

Many retailers and marketers want to review the performance of their Google Shopping campaigns with split testing, whether it’s to establish if a tool will offer more efficiency than manual implementation or to compare two tools against each other.However, the Google Shopping channel lends itself to accurate split testing only under certain conditions, and otherwise, the risk is very high that the results will be misleading or false. That said, there are a few split-testing methods that can give insights into your Google Shopping efforts.This white paper from Smarter Ecommerce will help you answer questions like these:Which types of split testing are there for Google Shopping?What are the advantages and disadvantages of each test?How can I be sure that my split test will give valid, meaningful results?Which tests provide reliable, objective conclusions?Visit Digital Marketing Depot to download “Split Testing with Google Shopping.”

via Marketing Land

Unit economics: The foundation of a good SEM campaign

A strong understanding of the economics of any business unit is absolutely critical to any digital marketing campaign managed against non-brand key performance indicators (KPIs) in a search engine marketing (SEM) campaign.One would think any reasonably large and successful business would have a good handle on their unit economics, and that this knowledge will be shared down the chain of command to the mid and lower levels of the marketing team.But time and time again, I have found this critical foundation is missing, miscommunicated, insufficient or is so outdated as to make it worse than worthless.  “Worthless” in this case means that bad data does no actual harm. “Worse than worthless” means the utilization of the wrong KPI goals resulting in media waste and — more importantly — missed revenue and profit opportunity.In other words, the company’s health is at actual risk because the marketing team and the business team aren’t on the same page.  In some cases, members of the marketing…

Are you ready for the attribution changes coming to Google AdWords?

There is an old saying: the only constant in life is change! Word on the street and from Google is they’ll stop supporting last click attribution sometime this year. This means advertisers will have to opt into one of several other attribution models available in Google.In this article, I’ll provide some general commentary on attribution as well as an overview of the different models available in Google AdWords.[Read the full article on Search Engine Land.]

via Marketing Land

Zoho unveils the ‘first bot for CRM,’ plus a new ‘serverless’ infrastructure service

Zoho offers an expansive suite of tools for businesses, covering sales, marketing, customer support, finance and other necessities.This week, the company announced its first bot and launched an infrastructure service in support of apps made with its tools.The bot – or AI assistant, in the company’s description – is call Zia Voice, and Zoho describes it as the first conversational agent designed for sales teams. More specifically, it offers a voice and text chat interface for Zoho’s customer relationship management (CRM) system on mobile devices, and text-only conversations on desktop.Zia Voice draws on the Zia layer of artificial intelligence that Zoho added about a year ago.[Read the full article on MarTech Today.]

via Marketing Land

Spredfast adds reviews to the social channels in its dashboard

Spredfast has announced it is integrating online reviews into its platform for the first time.The reviews come from the brand’s page on more than a hundred sites, including Yelp, TripAdvisor, Google, Facebook and Reviews, says Product Marketing Director Austin Lytle in a blog announcement, “fuel decisions to buy,” because they provide others’ direct experiences about “which product to add to the cart, what dish to order, or where to stay.”[Read the full article on MarTech Today.]

via Marketing Land

Google’s antitrust infringement continues ‘unabated’, Google Shopping competitors tell European Commission

Comparison shopping engines aren’t satisfied with Google’s response to the European Commission’s demand that the search giant give equal treatment to competitors.“Google’s current remedy proposal has been in operation for more than four months, and the harm to competition, consumers and innovation caused by the infringement established by the Decision has continued unabated,” a group of Google competitors wrote in an open letter [pdf] to Commissioner for Competition Margrethe Vestager at the European Commission this week.After the European Commission levied a record nearly $3 billion fine against Google in an antitrust ruling for favoring its own Shopping ads and squeezing out rivals, Google established Google Shopping as a separate business unit to compete in the ad auction against other comparison shopping engines (CSEs).That change was supposed to take effect last fall, but ads from competitors have been slow to appear and remain scarce.[Read the full article on Search Engine Land.…

5 YouTube optimization tips to improve your video rankings

Just how big is YouTube these days? According to a really cool infographic that was released earlier in 2017, there are some pretty incredible statistics:YouTube is available and used in 88 countries around the worldIt is the second largest social media platform with over 1.5 billion monthly users, second only to Facebook (2 billion) and more than twice the number of Instagram (700 million)500 hours of video are uploaded to YouTube every minuteMobile viewing makes up half of the site’s streaming.In other words, YouTube is HUGE. Not only has it been steadily growing since its initial launch in 2005, it has become the single biggest and most important video service on the web. While there are others that have come in is wake, none have reached the same level of popularity.With that it mind, it is no wonder that so many people are looking to boost the effectiveness of their content on the platform. However, with so much use comes other struggles, like being seen in the crowd. If 720,000 …

The death of the mass market and why consumers couldn’t be happier

Think back to the late 1990s – Friends was the biggest TV show in America with between 15-20% of all households tuning in. Nothing comes close on a percentage basis now, not even Game of Thrones, one of the biggest hits in the past 10 years.Oprah, at her height, had 48 million viewersper week. Now, the biggest daytime TV stars, like Ellen DeGeneres or Dr. Phil, draw less than one-tenth of that per week. The number of new self-published titles on places like Amazon surpassed 780,000 in 2015 – an increase of more than 375 percent over just four years, according to Bowker, which issues new ISBNs.And the story is the same when you look at B2C products. Tide reportedly had a 65% in-store market share by building a “good for everybody” product and marketing to a generic middle-class America. There will never be another 65% market share CPG product ever again. When Procter & Gamble purchased Gillette, it was the biggest CPG acquisition of all time, but now they’re under attack by a wide…

Centro’s Basis ad platform now shows unified creative-level data across programmatic, search, social & display

Chicago-based Centro announced that its programmatic ad platform Basis can now show advertisers what creatives performed best at a granular ad-level across DoubleClick, Facebook, Instagram, Google Search, and Google Display Network as well programmatic and direct-to-publisher buys made through its own DSP.For example, a campaign might be running the same creative messaging across multiple channels. Instead of having to log into each channel separately to analyze performance, marketers can evaluate that messaging across all channels in one view in Basis.An example of a cross-channel creative-level report in Basis. Centro CEO Shawn Riegsecker said users have always been able to track how a campaign is performing across channels with Basis, but now they can see creative-level performance relative to geography and other targets on ads delivered via its own DSP as well as third-party ad servers as part of a cross-channel view. That includes video advertising. Video unit measurement includes…

Shouter’s Friday Podcast, Ep.007: Google Auto Ads, BlogSpot to WordPress Migration

Welcome to the seventh episode of “Shouter’s Friday with Harsh Agrawal” podcast.As you guys know, that we here at ShoutMeLoud have started a new podcast show. This is a show where we answer some of the questions asked by the Shouters from all over the world.In this podcast, we pick top questions from theShoutMeLoud Blogger’s Forumand answer them in detail.Along with Harsh, we have Chatty Sharma. Chatty Sharma is a curious Shouter like you, who wants to learn online marketing and blogging in detail.In the last episode of the Shouter’s Friday, we discussed questions related to backlinks building, spam backlinks and ways to find your competitors backlinks. You can listen to that episode hereIn this podcast, we answer questions related to Google Auto Ads and BlogSpot to WordPress Migration. We talked about the new Google update which is called the Google Adsense Auto Ads, in detail. To know more about the new update, readthisarticle.Show Notes[00:25] –What is Google Auto Ads[08:25] –Websi…

ShoutMeLoud February Traffic, Income Report & All That Is New

With two months already gone by in 2018, it’s a good time to reflect on our yearly goals and analyze where we stand. Newcomers, welcome to ShoutMeLoud’s Income and Traffic Report. This is part of our transparent work culture where I share monthly performance reports, and you will also learn about certain things that worked in our favour over the past month(s) and some that did not. You will also find information on the newer things that we are looking to incorporate on ShoutMeLoud.The biggest reason for sharing my blog income report with all of you is to show you the possibilities of blogging. February 2009, after three months of blogging, I shared my first ever income report. I remember how ecstatic and proud I felt when I shared my $434 income report within a month of starting the blog. Fast forward nine years, the tradition of publishing the report continues.It’s a good time to read this article to understand more reasons on why I publish such monthly reports. On this page, you wil…

Marketing Day: Facebook ends the Explore Feed, FTC PrivacyCon & new Adobe Target tools

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.From Marketing Land:Facebook ends the Explore Feed less than 4 months after its launch
Mar 1, 2018 by Amy Gesenhues
Facebook discovered people didn’t want two feeds. Europe to tech giants: Remove ‘illegal content’ within one hour
Mar 1, 2018 by Greg Sterling
Voluntary recommendations directed at terrorist propaganda, hate speech, child sexual abuse and copyright infringement. You’ll love what the SMX Advanced agenda has to offer
Mar 1, 2018 by Chris Sherman
SMX® Advanced is returning to Seattle June 11-13 and I’m thrilled to announce that the agenda is live! Join us for the only conference designed exclusively for experienced search marketers like you. At Advanced, we hit the ground running and don’t stop. No basics, no holds barred. FTC PrivacyCon: How lessons learned by toy designers can inform marketers’ privacy policies
Mar 1, 2018 by Robin Kurzer
Are privacy …

Facebook ends the Explore Feed less than 4 months after its launch

After an unsuccessful run that lasted less than four months, Facebook has decided to end its Explore Feed.Launched last October, Facebook’s Explore feed was designed as a separate feed, giving users a chance to discover Pages and public figures they didn’t follow, but might be interested in based their own interests. It arrived after news feed algorithm tweaks that prioritized posts from friends and family, while diminishing the organic reach of Pages.Facebook says the separate feed connected to the rocket ship icon was a “trial response” to user feedback that they wanted to see more content from family and friends.“To understand if people might like two separate feeds, we started a test in October 2017 in six countries,” writes Facebook, “You gave us our answer: People don’t want two separate feeds.”In the short time the Explore Feed has been widely available, Facebook concluded it was not doing its intended job.According to Facebook, user surveys reveal people are “less satisfied” w…

Europe to tech giants: Remove ‘illegal content’ within one hour

The European Commission (EC) earlier today issued guidelines and recommendations for the rapid removal of “illegal content” from websites accessible within Europe. The move is aimed primarily — though not exclusively — at terrorist propaganda.The EC wants illegal content to be taken down, following notification to tech companies, within one hour. In the guidance provided by the EC, illegal content is broadly defined to include: “terrorist content, incitement to hatred and violence, child sexual abuse material, counterfeit products and copyright infringement.”These recommendations are voluntary and do not have the force of law but apparently can be used in judicial proceedings, though it’s not entirely clear how they might be. Here’s what the Wall Street Journal reported on the question of enforcement:The new recommendation from the European Commission is a form of soft law and spells out the voluntary guidelines in greater detail. While it is nonbinding, it can be used in courts as a …

You’ll love what the SMX Advanced agenda has to offer

SMX® Advanced is returning to Seattle June 11-13 and I’m thrilled to announce that the agenda is live! Join us for the only conference designed exclusively for experienced search marketers like you.At Advanced, we hit the ground running and don’t stop. No basics, no holds barred. If two full days of intensive SEO & SEM training are what you’re after, register now to lock in best rates. SMX Advanced sells out EVERY year, so don’t wait.This year’s agenda features the latest and greatest news and insights covering the areas that matter most to serious professionals, including SEM, SEO, local and mobile search, social media marketing, analytics and conversions, and more. Attend groundbreaking, expert-led sessions including…SEO Ranking Factors In 2018: What’s Important, What’s NotConversion Optimization: Turning Quick Wins Into Winning StreaksA Deep Dive Under The Hood Of Google’s New Search ConsoleMobile First & AMP For The Advanced SEOOptimizing For Voice Search & Virtual Ass…

FTC PrivacyCon: How lessons learned by toy designers can inform marketers’ privacy policies

Did you know that your child’s Barbie doll might be listening, saving and readying itself to transmit everything your child is saying to her?In a talk at the Federal Trade Commission’s annual PrivacyCon Wednesday, Emily McReynolds of the University of Washington Tech Policy Lab, presented a paper discussing the thorny issues surrounding privacy and connected devices like smart toys and voice assistants.McReynolds and her team studied parents and children using toys that promote interaction through the use of interactive voice features, such as Hello Barbie and CogniToys Dino. The paper provided recommendations to toy designers and policy makers about how they can produce interactive objects without exploiting user privacy rights.[Read the full article on MarTech Today.]

via Marketing Land