Mar 2, 2018 by Andy Taylor
Contributor Andy Taylor answers by sharing research that shows deploying multiple match types produces little difference between phrase and broad match options.Split testing Google Shopping campaigns
Mar 2, 2018 by Digital Marketing Depot
Many retailers and marketers want to review the performance of their Google Shopping campaigns with split testing, whether it’s to establish if a tool will offer more efficiency than manual implementation or to compare two tools against each other.
Unit economics: The foundation of a good SEM campaign
Mar 2, 2018 by Kevin Lee
Contributor Kevin Lee outlines how SEM campaigns can benefit from applying smarter business unit economics and asking rational questions.Are you ready for the attribution change…