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Showing posts from March 5, 2018

Last chance: SMX West kicks off next week. Be there!

SMX West is coming to sunny San Jose in just a few days, and we really hope to see you there! Join your SEO and SEM colleagues March 13-15 for in-depth learning and exceptional networking. You’ll leave stocked with fresh inspiration and the actionable tactics you need to get the job done.SMX is the ultimate experience for serious search marketers:55+ thoughtfully constructed sessions and unbeatable networking.Independently programmed by the Search Engine Land editorial team.The comforts and conveniences you deserve: Great food. Friendly staff. Free WiFi. The works!Book your pass now for a truly rewarding educational experience. We guarantee it.We look forward to hosting you at SMX!Psst… Really want to join but just don’t have the budget? Snag a free Expo+ Pass. You’ll get access to the keynote, “The Future Of AI & Intelligent Search,” 20+ presentations in the SMX Theater and on the Solutions Track, a full day of learning with Google and free range inside the Expo Hall, including o…

Solix survey supplies more evidence of GDPR unreadiness

Another day, and another survey showing organizational uncertainty about preparation for the General Data Protection Regulation (GDPR), now less than three months away.In this one, enterprise data management firm Solix conducted an online survey with more than 100 companies. While the sample was relatively small, the respondents were all IT professionals, thus giving some insight into where those departments are:Two-thirds of the respondents didn’t know if individuals’ personal data could be purged entirely from their systems.Twenty-two percent were not aware they needed to comply with the GDPR if they captured and maintained data of European Union citizens, if they were based outside the U.S. (Many experts say they do.)[Read the full article on MarTech Today.]

via Marketing Land

Bedrock Data unveils software to help SMBs unify customer data

Boston-based cloud data management firm Bedrock Data has launched new cloud-based software that it says reduces the effort spent by small-to-medium-sized businesses (SMBs) to unify customer data.Called Fusion, it is designed for prepare and blend data that will generate reports and feed business intelligence tools like Yellowfin or Tableau.Previously, VP of Marketing Zack Pines told me, his company was focused on synchronizing data to keep it up date between applications, such as making sure only the latest phone numbers were used when a customer’s data from multiple sources showed more than one.[Read the full article on MarTech Today.]

via Marketing Land

The rise of voice technologies means new opportunities for podcasting

In its Smart Audio Report early this year, NPR and Edison Research found that one in six Americans own at least one voice-activated smart speaker, up a whopping 128 percent over last year. So it’s no surprise then that as the popularity of voice assistants soars, podcasting is getting a boost in its already meteoric rise.We covered the state of podcasting back in November, but with all this news about voice, I checked in with some new companies that are riding the wave.[Read the full article on MarTech Today.]

via Marketing Land

Facebook CFO David Wehner says it will be GDPR compliant, active user numbers may be affected

Facebook CFO David Wehner told a Morgan Stanley investor conference on Wednesday that upcoming European Union (EU) privacy rules could affect the number of company’s daily active users (DAUs), CNBC reports.There “could be some implication on DAUs” because of the coming regulations, Wehner said.The General Data Protection Regulation (GDPR), goes into effect on May 25. The sweeping legislation will require companies to gain explicit consent from users before collecting or sharing their personal data.[Read the full article on MarTech Today.]

via Marketing Land

ClickZ Buyers Guide | Bid management platform review: Acquisio

Search Engine Watch sister publication ClickZ recently launched an innovative new series of buyers guides, created with the aim of cutting through the complexity of the martech landscape to help our readers make better decisions about vendors.The first in the series is dedicated to bid management platforms. With more than $90 billion spent on paid search in 2017, these software packages play a vital role in deriving maximum value from a brand’s digital media budget.Within this article, we take a look at one of the leading platforms covered in the first ClickZ buyers guide: Acquisio.The core component of the ClickZ bid management vendor guide is a customer survey, sent out to the readerships of both ClickZ and Search Engine Watch. It received more than 1,600 responses and evaluated technologies across the following six areas:The role of a bid management platform has changed significantly over the past decade, in line with the increased sophistication of the digital media industry.Many …

Report: 5G will drive $12 billion in new mobile commerce revenue by 2021

Mobile page speed matters. And new data from Adobe shows that with speed comes revenue.Adobe Digital Insights has released a report called “A Mobile-First World,” which contains data on US and international smartphone usage patterns. The company says it’s based on “a trillion visits” to more than 5,000 websites from 2015 to the end of 2017. There was also a companion survey of 4,000 respondents in the US, the UK, Germany and France.The coming of 5G will translate into an additional $12 billion in mobile commerce revenue for retailers in three years, according to Adobe projections. That assumes a smooth, scheduled rollout of 5G networks. Nonetheless, it’s a clear statement that when friction is removed from the user experience, people respond.The “revenue per visit” gap between the desktop and smartphones has been closing over the past couple of years. In January of 2015, smartphone visits were worth about 20 percent of desktop visits. At the end of last year, they were worth about 30 …

30 ways to market your online business for free

For many people and businesses, the word ‘marketing’ conjures up visions of pricey marketing strategies and excessive expenditure.With a high number of businesses all vying for exposure among the vast digital landscape, it can sometimes feel like fighting a losing battle, especially for those just starting out.However, it doesn’t have to be expensive: there are plenty of free ways to market a business. In this post, we share our top tips for how to market your online business for free – 30 different ways in fact. Here goes…1.   Capture email dataEnsure that you have a method of capturing email data from website visitors. Integrate an email sign up option onto your site and begin building a database of customer data.You can then use this data for a range of marketing incentives, such as email marketing or creating custom audiences on Facebook for targeted advertising. (Just make sure you’re GDPR compliant…)2.   Email marketingYou’ve got the data, now you need to do something useful wit…

Engaging Your Readers: Here Are The 8 Best Comment Plugins For WordPress

Creating an active comments section on your blog is difficult, but it is one aspect that you should work on as your blog grows.Not only do blog comments help you engage with your readers, they can even help your site rank better on Google, at least according to my experience.To help make it easier to create an engaging comments section on your blog, you can find lots of helpful WordPress plugins. They are, in fact, available in such huge numbers that you might feel overwhelmed trying to find the absolute best options.To help, I’ve collected 8 of the best comment plugins for WordPress.Some of these are standalone plugins that make huge changes to your comments section, while others have smaller features that you can combine with some of the other plugins on this list.8 Top WordPress Comment Plugins For More Engagement1. Thrive CommentsThrive Comments is a relatively new plugin from the stable of Thrive Themes. It is actually the exact comments system that we use here at ShoutMeLoud – s…