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Showing posts from March 8, 2018

SourceMedia moves into dynamic native ads

SourceMedia offers a variety of B2B publications, including American Banker, Accounting Today and Employee Benefit News.This week, the company is announcing it is moving away from static native ads for the online versions of those publications, and for elsewhere, as it launches three new ad types — two of which are dynamic.One type, a 970 x 250 ad unit, is called Topic Tile. It presents four sections or tiles of content — two that contain teasers for existing SourceMedia stories and two sections that contain content or an ad from the marketer.[Read the full article on MarTech Today.]

via Marketing Land

Mobile marketing: How to fulfill the app retention mandate

It’s times like these where I ask myself: How did we get here?With all of the technological advancements in our back pockets, how did we arrive at a place where we’re actually losing the very people who are glued to their phones?As mobile marketers, the power to change course is in our hands. How? By shifting the focus from acquisition to retention.If you’ve been in the industry long enough, you surely remember the days when acquisition was deemed the most coveted mobile metric. At that time, getting more people to launch your app and growing your user base was king. Then we started noticing that 25 percent of users were only using an app once, a clear signal that we must move beyond just measuring app installs and focus on learning more about the kinds of in-app behaviors that promote engagement and retention.What have we learned?You may be wondering what we have learned and what makes for a good retention rate. First, let’s take a look at where retention rates stand today. Through o…

ClickZ Buyers Guide | Bid management platform review: Kenshoo

Search Engine Watch sister publication ClickZ recently launched an innovative new series of buyers guides, created with the aim of cutting through the complexity of the martech landscape to help our readers make better decisions about vendors.The first in the series is dedicated to bid management platforms. With more than $90 billion spent on paid search in 2017, these software packages play a vital role in deriving maximum value from a brand’s digital media budget.The role of a bid management platform has changed significantly over the past decade, in line with the increasing sophistication of the digital media industry. Although the foundations of a successful paid media management platform remain rooted in the effective spending of AdWords budgets, the modern marketer also requires support for social media advertising, attribution modeling, and cross-channel strategy.Earlier this week, we profiled Acquisio, one of the leading bid management platforms featured in our buyers guide. I…

Google AMP team launches ‘Render on Idle’ to load ads faster when browsers sit idle

Google’s AMP (Accelerated Mobile Pages) team has launched a new feature called Render on Idle that is designed to increase ad impressions per page by speeding up ad load when a user isn’t taking any action in a browser.Render on Idle is available to publishers using the DoubleClick AMP ad tag or any ad network that implements Fast Fetch, an AMP-specific mechanism that lowers the likelihood users will see empty ad slots by allowing ad requests to happen as page content is rendering. Ads render just before the ad slot is in view.From the announcement:With Render on Idle, ads load 12 viewports from the user’s scroll position (as opposed to 3) when the browser is idle, no other page content is being retrieved or rendered. This delivers better ad performance by loading ads earlier in the page lifecycle.More from the Github page:[Ad] Slots not marked with data-loading-strategy attribute that are more than 3 viewports but less than 12 from current location are allowed to render when the AMP …

YouTube Studio moving out of beta with 3 new metrics & redesigned dashboard

After limiting the amount of analytics in its demographic data report last week, YouTube announced it is giving creators three new metrics to help measure how videos are performing. The site is also launching a redesigned reporting dashboard and will be moving its YouTube Studio out of beta to be the default hub for creators.The new metrics include impressions, impressions click-through rates and unique viewers.Impressions measure how many times a video’s thumbnail has been viewed (not the video, but the thumbnail image of the video). “Impressions tell you the potential reach of your content on YouTube, since each impression is an opportunity to earn a view,” product managers Assaf Reifer and Ezequiel Baril write on YouTube’s Creator Blog.Impressions click-through rate is the percentage of impressions on the video thumbnail that turn into an actual view, helping creators determine which video thumbnail images and titles are pulling the highest view rates.Unique viewers reflects the es…

Eight SEO ladies give their advice on being a woman in search

Like many tech and tech-adjacent industries, SEO is a largely male-dominated field.Relatively few statistics exist on the exact gender split within the search industry, but a Moz 2015 Online Marketing Industry Survey put the percentage of men working in SEO at close to 70%.SEM was a little more even gender-wise with around 60% men working in search marketing, while PPC was even more male-dominated, with the survey finding that some 80% of PPC professionals were men.Image: MozEven without the numbers, it’s fairly obvious to anyone who works within SEO that it’s a majority male industry – from the speaker line-ups at events, to the rosters at companies, to the bylines on industry blogs.This isn’t to say that there aren’t plenty of hugely successful and brilliant women working in SEO, because there are. But there are still comparatively fewer of them.What do the women who work in SEO think about the gender division within the industry? Do they notice it or feel that it affects their work…

30 questions to ask that so-called PPC ‘expert’ before hiring him/her

When it comes to pay-per-click (PPC), it’s often best to call in the experts. But sometimes even experts need to be put to the test.The following are a variety of questions and their answers from major search and e-commerce sites like Google, Amazon and Bing. Use them to ask any “expert” you may be interested in hiring to help you with PPC, content and remarketing.[Read the full article on Search Engine Land.]

via Marketing Land

The ultimate guide to bot herding and spider wrangling

This is Part 1 of a three-part series.We generally think about search engine optimization in relation to humans: What queries are my customers using?How can I get more bloggers to link to me?How can I get people to stay longer on my site?How can I add more value to my customers’ lives and businesses?This is how it should be.But even though we live in a world that is increasingly affected by non-human actors like machines, artificial intelligence (AI) and algorithms, we often forget a large part of optimizing a website has nothing to do with people at all.In fact, many of the website visitors we need to please are actually robots, and we ignore them at our peril![Read the full article on Search Engine Land.]

via Marketing Land

List Of Websites Where Indian Bloggers, Freelancers Can Add GST Number & Claim Input Tax

This article is for bloggers, freelancers, entrepreneurs and digital marketers in India. If you reside outside India, do browse our archive to discover more relevant stuff.Note: This is neither a tax advice nor a detailed guide on GST. This list is compiled for Indian taxpayers who are in the online business and have a GST number or are about to get one. If there is any correction that this article requires or you want to suggest more ideas/tips, you can email me directly on harsh[at]’m not sure about you, but I am tired of hearing about GST. Even though it has been a year since GST was implemented, a lot of us are still confused about its functionality and calculation. Fact is, I’m not a master of GST either. It is something I’m learning along with all of you. Therefore, use this article as the first step and also do your research for a better, more detailed understanding.TLDR: As an online marketer if you are paying for services online or receiving payments from ove…

Marketing Day: Quora ad conversion tracking, social media usage report & Analytics 360 Suite

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.From Marketing Land:Quora’s ad pixel now supports multi-event conversion tracking
Mar 7, 2018 by Ginny Marvin
Advertisers can also now get view-through conversion data.Pew report: 74% of Facebook users visit the site daily & 51% go several times a day
Mar 7, 2018 by Amy Gesenhues
Facebook usage has remained mostly unchanged during the last two years, but Instagram’s numbers are up, according to Pew Research’s latest survey.BlackBerry sues Facebook, claims messaging apps infringe on multiple patents
Mar 7, 2018 by Greg Sterling
The company may be trying to force Facebook to negotiate a licensing deal.Analytics 360 Suite customers can now set up ‘user groups’ in Google Analytics
Mar 7, 2018 by Ginny Marvin
User groups can help streamline the process of aligning account permissions across teams.This ad campaign for travel wants to know all about your trip
Mar 7, …

Quora’s ad pixel now supports multi-event conversion tracking

Quora is out with some updates to its ads platform this week. On Wednesday, the question-and-answer social platform announced the release of multi-event conversion tracking, view-through attribution and an update to its reporting interface.Here’s a look at the new features.Multi-event conversion trackingUsing Quora’s tracking pixel, advertisers can now track and optimize against more than one conversion event — Add to Cart, Add Payment Info and Purchase, for example. This flexibility can help marketers optimize their campaigns based on where customers are in the purchasing funnel.Existing pixel implementations will be tracked under the “generic” event tag. To take advantage of multi-event conversion tracking, advertisers need to add the relevant conversion event tags to their base pixel code from the “Quora Pixel” tab in the Ads Manager and then update the code on their sites.Setting up multi-event conversion tracking in Quora “Advertisers can choose new conversion types when creating …

Affiliate Marketing For A Blog’s Revenue Growth – A #ShoutersChat Recap

Affiliate Marketing is a highly used term. People who are in the digital marketing industry know why this word is so commonly used and what its benefits are. Well, affiliate marketing is a very common way of marketing wherein you bring promote someone else’s product to earn a commission, a very lucrative way to earn money indeed.As a blogger, the risk involved in affiliate marketing is low and the reward earned is high. You don’t need to have your own product, you can promote a product that you really like and get a commission each time someone buys from your affiliate link.Let’s say, you have 1000 loyal readers and 10% of them buy something from your affiliate link. In such a scenario, you will earn much more money than Google Adsense in the same situation.So, how do you use Affiliate Marketing to grow your Blog’s Revenue? To answer that question, we thought of talking about it with the fellow Shouters. Therefore, this week’s topic for #ShoutersChat was “Affiliate Marketing for A Blo…

Pew report: 74% of Facebook users visit the site daily & 51% go several times a day

Pew Research has released a new report summarizing social media usage and found, of the 68 percent of Americans using Facebook, 74 percent check the site daily and 51 percent say are on the platform several times a day.Conducted over the phone during a three-day period early in January, Pew polled 2,002 US adults age 18 and over about their social media use on the following eight platforms: Facebook, YouTube, Instagram, Pinterest, Snapchat, LinkedIn, Twitter and WhatsApp.For the most part, Facebook usage has not changed dramatically since the research firm’s April 2016 report. Facebook is still the most popular traditional social media platform for all the respondents.YouTube is also attracting a large segment of users, even though Pew admits it’s not necessarily considered a traditional social media site. In fact, it had higher user numbers than Facebook, with 73 percent of all respondents saying they use YouTube (The report did not have numbers for previous YouTube usage as this was…