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Showing posts from March 12, 2018

What does it take to run a successful email marketing program?

With four multi-million dollar companies under his belt, including KISSmetrics, CrazyEGG and HelloBar, and features in Forbes, Entrepreneur and Inc., chances are you’re already familiar with Neil Patel if you work in digital marketing.Working with companies like NBC, Amazon and Viacom to grow their online revenue, Neil has built a reputation for himself as one of the web’s foremost marketers. In fact, Entrepreneur Magazine has even named Neil Patel the world’s #1 marketer.Recently, Maropost had a chance to sit down with Neil to talk all things email marketing. If you’re looking to learn more about what it takes to run a successful email marketing program (and what that even means), download this guide from Marpost.Visit Digital Marketing Depot to download “Neil Patel’s Guide to Email Marketing.”

via Marketing Land

Building a learning agenda into your marketing program

We all want our marketing programs to improve continuously. Sure, part of that quest is about beating goals and earning bonuses. But most good marketers are genuinely inquisitive about what works and what doesn’t work.All too often, though, we focus effort on tests that don’t increase our long-term knowledge, or we hold onto long-held, unchallenged beliefs of what works and what doesn’t. Marketers today need to organize their learning roadmap and develop a testing roadmap that aligns with it.What to learnThe first order of business is to define what you care about learning. In terms of a learning agenda, there are thousands of insights you could glean and create tests to define. It is important to prioritize what you want to test, which means comparing the cost and effort required to learn further to the safety of sticking with a common, business-as-usual program.Determining what to learn should be a function of your role in the customer life cycle. Be sure to develop a plan that chec…

How to master copywriting for SEO

In 2018, you need to understand copywriting and SEO – and a whole lot more – to write content that will rank well and return a great ROI.If you have a head for marketing, UX and research, too, you’ll be in a commanding position. As our discipline evolves in response to a changing search engine landscape, demarcation lines become blurred, and it’s been difficult not to venture into featured snippets, schema and other on-page aspects of SEO.Instead, with proper focus, you’ll need to know about your audience and how they’ll read your content, what they will be looking for, the continuing role of high quality, in-depth content, where offline historic copywriting skills still live on today, why you should still be using key phrases, and why structure is important.How will your audience read your content in 2018?Google’s recent announcement of the first set of sites being migrated to mobile-first indexing reflects the fact that the majority of searches worldwide are carried out on mobile de…

An introduction to advanced audience targeting in AdWords

A topic that is hugely important for any marketer is that of targeting – making sure your budget gets spent on the people most likely to buy from you.With all the features available to us across digital advertising platforms, we’ve never had it so good.Yet most marketers I speak to at events are unaware of the options available to them, and are unfortunately still wasting a lot of their click spend on irrelevant people who simply don’t convert.In this article, I will explore how to carry out advanced audience targeting in Google AdWords, which features you can use to make your marketing budget work a lot harder, and how to use them.Search audiencesWhen you talk about AdWords and/or PPC, most people first think of search ads, so we’ll also start there. The audience options on the Google Search Network are a good place to begin thinking about how you will adapt spend towards the people most likely to purchase or inquire.These days it isn’t as simple as choosing a suitable bid for any gi…

1plusX adds search-like keyword targeting to its DMP

The first commercial customer has signed up for a data management platform’s new keyword-based, “search engine-like” targeting.European ad network Goldbach Group is the first to offer keyword targeting for brands’ campaigns through the DMP 1plusX.Recently developed by the Zurich-based firm, the keyword targeting lets advertisers find the audiences they want to target online using any word or word combination, instead of the predefined or custom combined segments often offered by other DMPs.[Read the full article on MarTech Today.]

via Marketing Land

Ad fraud allegations continue to besiege Newsweek Media Group

The fallout from reports of ad fraud continues for Newsweek Media Group as ad tech vendors say they have stopped selling NMG inventory through their exchanges and networks.AppNexus and SpotX told The Wall Street Journal last week that they have ended their relationships to sell ads on NMG properties.Third-party measurement and authentication company DoubleVerify said Thursday that it had identified fraudulent code running on five NMG domains. The code blocks third-party measurement firms from determining if an ad was viewable during a browsing session. DoubleVerify explains that it manipulates browser characteristics to make it appear that the site is delivering authentic and viewable ad impressions, thus inflating the number of billable impressions.“We have seen this technique used in the past by bots and malware in an attempt to deceive measurement methodologies used by DoubleVerify,” said Wayne Gattinella, president and CEO. “This is the first time we’ve seen this scheme scaled at …

5 conversion boosters to optimize your PPC campaigns

Earlier this year, Facebook broke some bad news. Organic reach is officially being choked, making it harder for brands to reach the audiences they’ve worked so hard to build.Because of this, I believe marketers will look to SEM (search engine marketing) to recapture lost attention. The problem is, there’s already so much competition. How do you get past the noise and generate PPC (pay per click) results, and which KPIs (key performance indicators) should you be tracking to measure success?Optimizing conversion rate (CVR) is one of the fastest ways to improve AdWords efficiency. It allows you to test new approaches and boost ROI without having to expand target keywords, campaigns or budget.Here are five approaches to PPC that will help you generate more conversions and better results in 2018 and beyond.1. Optimize keyword quality scoreGoogle’s entire business model relies on providing searchers with relevant results. This goes for organic results as well as AdWords.To do this, Google a…

How to Restore Deleted Files from Ransomware

Ransomware has been one of the most destructive kinds of malware for years now. To put it simply, it encrypts your files and asks for a ransom.If you don’t pay the ransom, you don’t get your files back. And even if you do pay, there is no guarantee that you’ll get your files back. After all, you’re dealing with cyber criminals.However, what if I told you that it’s entirely possible to restore your deleted files without paying?SummaryAll in all, here are the two simple steps that you follow in order to get your files back.Remove the RansomwareRestore your FilesRestore your FilesThe easiest way to restore previous versions of files is using file recovery software. Do keep in mind, though, that restoring previous versions of files, or deleted files for that matter, is not easy.Chances are that it’s not going to work. But, at this point, it’s your best bet. All you have to do is install EaseUS Data Recovery and have it do the rest of the work for you.If that doesn’t work out, then you can…