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Here are the key metrics and templates you need to create a PPC report

PPC data can be overwhelming. The more you dive into it, the more complicated it can get.And when creating a PPC report to present your campaign results to others at your company, you need your data to be as easy to understand as possible.What’s most important when putting together your first PPC report is to understand why you are adding the specific data points to your report. That’s why you need a PPC report that fits your goals and the KPIs that you want to measure. A PPC report needs to reflect your goals to ensure that you’re measuring what matters most to your business.Here are four steps to follow that will guide you through the process of creating your PPC report, and some examples of templates that you can use as a basis for your report.1) Decide on your objectivesThe first step to creating your own PPC report is to agree on the company’s objectives for a paid search campaign. By understanding what the company wants to achieve through future campaigns, you are able to create…

MarTech Landscape: What is XR?

Undoubtedly, you don’t need any new acronyms in your life. Even a short one like XR.XR stands for Extended Reality, and it’s being used as the superset of all those technologies that aim to change what we know as reality. In this article, part of our MarTech Landscape Series, we look at how this short acronym can usefully serve as a shorthand for the reality transformation technologies.There are a variety of descriptive names for the technologies that construct a reality that’s different from our everyday one.[Read the full article on MarTech Today.]

via Marketing Land

Bringing search intent to video: Google extends custom intent audiences to YouTube, launches TrueView for Action ads

Twin Design / Shutterstock.com Google unveiled two features designed to improve direct-response advertising performance on YouTube — beyond e-commerce and Shopping ad formats  —  at SMX West in San Jose, California, Tuesday morning.Nicky Rettke, group product manager for YouTube ads, announced the extension of custom intent audiences to YouTube and a new ad format called TrueView for Action.Bringing search intent to YouTubeAdvertisers first became able to use data from signed-in Google users for ad targeting on YouTube in January 2017. The extension of custom intent audiences to YouTube means advertisers can reach people on YouTube who have recently searched particular keywords on Google.com.Google introduced custom intent audiences to the Google Display Network (GDN) in November. They allow advertisers to build audiences based on data from their campaigns, websites and YouTube channels.To use custom intent audiences on YouTube, advertisers will set up a video campaign in AdWords and a…

Google brings AMP to email: What does this mean for email marketing?

Have you ever counted the number of premature obituaries you’ve read for email? The platform has taken some flak in recent years, but as a method for communicating with consumers it’s stronger and more effective than ever.That view was reinforced earlier this month with Google’s announcement that it would bring the ‘Accelerated Mobile Pages’ open source project to the platform.The move signaled the internet giant’s plan to redevelop its Gmail service and turn email into a ‘dynamic, up-to-date and actionable’ service, in line with its long-held desire to make the internet faster. In short, it wants to make it more interactive and more efficient.Right now, most organizations consider an open rate of above 25% and a click-through rate (CTR) of more than 5% impressive, and Google wants to improve that by radically altering the make-up of each individual email.The Silicon Valley giant has recognized the impressive longevity and adaptability of email. Despite the abundance of browsing data …

Don’t miss out on special MarTech rates, expiring Saturday

Marketing Automation. Analytics. GDPR. Mobile. Social. Cloud. These topics and many more are the ones that, in 2018, serious marketing technologists are grappling with. They are also topics that we’ll be featuring at MarTech®, April 23-25 in San Jose.Beta rates expire at the end of this week, which means you’ll save $350 off on-site rates if you register by Saturday, March 17. Why pay more next week for the same All Access pass? Book now and save!Check out this teaser of some of the topics that will be covered:Your All Access pass gives you exclusive access to 40+ presentations, 45+ experts, and 100+ exhibitors, as well as thoughtful amenities that keep you productive while you are attending MarTech. If you’re hungry for a graduate-level, vendor-agnostic educational program that shows you how to get value out of your marketing technology investments, MarTech is your showDon’t miss your only chance this year to attend MarTech on the West Coast! Reserve your spot at a discounted rate wh…

Marketing Day: Snapchat tagging, DoubleVerify finds fraud code & 1plusX keyword targeting

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.From Marketing Land:What does it take to run a successful email marketing program?
Mar 12, 2018 by Digital Marketing Depot Get started with some tips from one of the world’s foremost digital marketers.Building a learning agenda into your marketing program
Mar 12, 2018 by Jose Cebrian Of course you want to learn from your marketing tests and experiences, but contributor Jose Cebrian contends you must plan ahead to ensure your learnings are applicable going forward.1plusX adds search-like keyword targeting to its DMP
Mar 12, 2018 by Barry Levine The Zurich-based company employs machine learning to predict which consumers might be appropriate for a given set of terms.Ad fraud allegations continue to besiege Newsweek Media Group
Mar 12, 2018 by Ginny Marvin DoubleVerify says it found fraudulent code on the company’s Newsweek and International Business Times domains.5 …

Report: Facebook owns the top mobile app in 10 out of 13 countries measured

Last week, comScore released its 2018 Global Digital Future in Focus report. The document looks at digital media usage patterns on desktop, smartphone and tablet in 13 international markets, including the US, the UK, Canada, India, Brazil, Western Europe and several other countries.Digital media growth is still being driven by mobile, and mobile-only consumption is growing in most markets. But multiplatform usage is the norm in the US and appears to have stabilized. In the US, desktop time spent is just under 30 percent of all digital media time; however, the desktop audience is still larger than the mobile audience in terms of absolute reach.Average minutes per user by platform Desktop vs. mobile unique usersAmong mobile users, apps remain the dominant focus, at just under 90 percent of mobile minutes in the US. That’s roughly comparable to other markets, where app time hovers above or just below 90 percent. Canada has the lowest percentage (85 percent) and Argentina the highest (95 p…

How To Make A Private WordPress Blog or A Private Post [Tutorial]

Have you ever wanted to create a private blog?A blog which is only seen to you or probably to only a selected few.Who would not like to have such a private space.Wondering how it is done?Read on..First lets understand why an existing blogger may need to create a private blog post or an entire WordPress blog private.If you’re like most bloggers, you’re probably always trying to get more traffic to your website. However, sometimes you might have a specific situation where you want to go the other way and either make a single blog post (or page) private or make your entire blog private.This can be helpful if you want to make a special page for only certain people (like members-only content) or if you just want a private place to share your thoughts. On a short-term basis, it’s also helpful for previewing content in a live environment without exposing your readers to content that you’re not ready to publish.In this post, I’m going to share two different ways to make WordPress private. You…