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Showing posts from March 16, 2018

Creating landing pages that convert

If you’re looking to gather leads for your business, you need to have a landing-page strategy. Just like every other marketing tactic, this can be done well or it can be done poorly. To see the greatest return on their investment, businesses need to build effective landing pages, then test and optimize them to maximize conversion rates.This guide from SharpSpring is written for any marketer looking to initiate or improve their landing-page strategy. It will guide you through the entire process of creating and optimizing landing pages, highlighting key points along the way.Visit Digital Marketing Depot to download “Creating Landing Pages That Convert.”

via Marketing Land

Why you should be using programmatic native ads

Native ads have so much potential that I don’t believe is being explored enough today. True, they may not seem all that interesting if you only focus on your bottom line. A good retargeting strategy for display ads might generate more conversions if you’re looking to sell a product.However, in comparison to display prospecting, case studies from our agency’s clients have shown me that native ads truly shine when it comes to driving traffic and boosting brand engagement in the long term.Don’t get me wrong; I love display ads. Display is a great way to keep your brand name out there while measuring effectiveness by tracking impressions and reach. But with marketing strategies like business storytelling peaking in this age of content, advertisers should really make better use of the goldmine that is programmatic native.Native vs. display prospectingNative ads are more cost-effective than display adsDoing native ads programmatically means you get many of the benefits of programmatic displ…

Publishers’ trade association on IAB’s proposed framework for GDPR: ‘A non-starter’

A second publisher-side advocate has come out against the Interactive Advertising Bureau (IAB)’s proposed consent framework.Jason Kint is the CEO of Digital Content Next, a New York City-based trade association of about 70 premium publishers in the US and Europe, including The New York Times, ESPN, The Washington Post, CBS, BBC, PBS and Financial Times.In an email earlier this week to his organization’s members, Kint wrote: “The IAB GDPR Consent Framework should be considered a non-starter by all publishers as it fails on several levels and requires significant changes.”[Read the full article on MarTech Today.]

via Marketing Land

Datorama’s new LiteConnect automatically generates an interactive dashboard for standalone data

Datorama’s platform helps marketers make sense of diverse data, providing unified insights across different data feeds from a campaign — Facebook spend/results, Twitter spend/results, website display ad performance and so on.Last May, the New York City-based firm launched Datorama Genius, an additional layer of AI that automatically finds insights from data relationships, such as suggesting ways performance can be boosted. Previously, the platform’s AI was focused on foundational tasks, like organizing incoming data for data models.A typical user might have somewhere around 70 streams of structured campaign data from such sources as ad analytics or marketing tools. The platform is designed to turn that marketing data into usable intelligence, such as generating Key Performance Indicators or showing the impact of one set of ad results on overall sales.This week, the company is adding another capability to its AI’s job description. It is launching LiteConnect, which employs AI to turn a…

6 common international SEO fails and how to avoid them

If you already run an international website or have international expansion on your road map, there are several common SEO issues which can hold back your success.In this article we’ll look at six international SEO mistakes that you could be making, to help you look out for and avoid them on your site.DomainsOne mistake we see with people taking their first step into an international market is not considering the current domain they have.If you have a domain name, for example, you will need to consider getting a new domain for each market you go into, as a won’t perform as well in international search engines as it is a UK-focused ccTLD.IP servingThis is something which, from a development point of view, sounds like the perfect fix. Automatically redirecting people to the correct international version of your website based on their IP address, and so location, does sound really useful.In its truest form, IP serving cannot be overwritten and a user in a specific country w…

How Twitter’s latest policy update to stop spam & malicious content is impacting brands

Last month, Twitter made a major announcement that left many social media managers mimicking the guy with blinking eyes GIF. In a move to combat the onslaught of spam and bot activity, the site said it would no longer permit simultaneous tweets across multiple accounts containing identical content.“One of the most common spam violations we see is the use of multiple accounts on the Twitter developer platform to attempt to artificially amplify or inflate the prominence of certain Tweets,” wrote API policy and product trust team member, Yoel Roth, on the Twitter blog.Days after the site’s announcement, Twitter CEO Jack Dorsey said the main question his company is trying to answer right now is how it can measure the health of the platform in a way that is public and accountable.“The more clarity we can build, the more trust we’ll have,” said Dorsey during a livestream broadcast, but many believe this latest move to curb malicious behavior is punishing the wrong users.Less automation mean…

Marketing Day: All about value props, Quora’s List Match Targeting & Google’s bad ads report

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.From Marketing Land:All about value props: How customer and competitive research should shape your marketing
Mar 15, 2018 by Sam Welch
Columnist Sam Welch suggests five questions you should be asking yourself when developing your messaging to customers and prospects.PageFair on IAB consent framework: ‘Violates GDPR’
Mar 15, 2018 by Barry Levine
The anti-ad blocking firm, which recently launched a consent-less advertising initiative, reacts to the IAB’s new proposal for how ad tech should handle user consent.SRAX readies its BIG platform so users can make money from their data
Mar 15, 2018 by Barry Levine
The new service offers data management, transparency and sales and attempts to make users beneficiaries of their own info.Quora launches List Match Targeting for reaching audiences based on email lists
Mar 15, 2018 by Ginny Marvin
Advertisers can now upload their …

WPForms Review: Is It The Best WordPress Form Plugin?

Are you looking for a form builder plugin for your WordPress site?Want to add a simple contact form in your Contact or Advertisement page?Pretty much every single WordPress site needs at least a basic contact form, so a form plugin is a must-have plugin for bloggers.That is why the most popular form plugins have hundreds and thousands, or even millions, of installs:As you can see, WPForms is very popular and has a great rating (4.9-stars on over 1,700 reviews). In this post, I hope to show you why the plugin is so well-rated, as well as all of the more powerful features that go beyond simple contact forms.WPForms Review: All The Features That The Plugin OffersI want to start off with a quick list of some of the plugin’s most powerful features. These are:A beginner-friendly drag and drop editor that makes it simple to create custom forms.Premade templates for common form types to save you time.Spam protection to help keep your form submissions spam-free.Conditional logic so that you ca…