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Showing posts from March 17, 2018
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Marketing Day: SMX insights, programmatic native ads & reactions to Twitter’s policy update

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.From Marketing Land:Get your #SMXInsights here! Tastiest takeaways from SMX West 2018
Mar 16, 2018 by Lauren Donovan
Relive the magic of SMX West (and catch up if you couldn’t make it to the show) with the most valuable #SMXinsights.Creating landing pages that convert
Mar 16, 2018 by Digital Marketing Depot
If you’re looking to gather leads for your business, you need to have a landing-page strategy. Just like every other marketing tactic, this can be done well or it can be done poorly. To see the greatest return on their investment, businesses need to build effective landing pages.Why you should be using programmatic native ads
Mar 16, 2018 by Grace Kaye
Native ads have so much potential that I don’t believe is being explored enough today.
Publishers’ trade association on IAB’s proposed framework for GDPR: ‘A non-starter’
Mar 16, 2018 by Barry Levine
The CEO of Di…

Get your #SMXInsights here! Tastiest takeaways from SMX West 2018

It seems like just yesterday we were kicking off SMX West, and now the show has come to a close! But dry those tears — the best moments of SMX live on in this incredible roundup of #SMXInsights shared over the past four days:Best of Show – #SMXInsights from SMX West 2018 from Search Engine Land Whether you missed out on attending or want to revisit some of your favorite takeaways, this deck is yours to enjoy. Bookmark it for the future, share it with your social circles and return to it again and again whenever you’re craving some fresh SEO and SEM inspiration.“Create content for every stage of the journey. 80% of the content is 'I want to know' [think FAQs]… via @BenuAggarwal#smx#smxinsightspic.twitter.com/exDe6xos0O— Alex Ludwig (@imnotanattorney) March 14, 2018 “Voice search today has an error rate of only 6.3% – the same a human translator. Your customers are asking questions – answer them clearly for the sake of your organic strategy!”#SMXInsights#seo@EntrataSoftwarepic.twi…

How Reliable Is Bluehost Hosting’s 30-Day Refund Policy Promise

30-day hosting money-back guarantee. No-questions-asked refund.How many times have you come across such marketing and sales gimmicks when buying a product online?Chances are most of us don’t ever usually get to that point, but at those rare times when we have to, the experience is not always pleasant, to say the least.When I recommend a product, I ensure I do all kinds of testing before recommending it to millions of ShoutMeLoud users. Bluehost is one such web-hosting which is on our list of recommended WordPress hosting. I like it because it has many unique features to offer. This article, however, is not about what Bluehost hosting offers but its marketing gimmick and how reliable it actually is.I thought of testing out how effective Bluehost money-back guarantee is. I’m sharing the exact steps and my overall experience with canceling a brand new Bluehost hosting account and getting the refund.The story behind the idea of trying to cancel the Bluehost account3 weeks ago I purchased …