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Showing posts from March 22, 2018

Report: Product discovery, not payments, the real m-commerce bottleneck

Conventional wisdom argues that despite mobile traffic growth, the main reason smartphone commerce lags the desktop is friction at the bottom of the funnel (i.e., payments). However, a new report from Qubit asserts the real problem is higher in the funnel with product discovery.The recommendations of the report are highly self-serving, but the larger argument is provocative and worth further investigation and discussion. The data in the report is based on more than 1 billion customer interactions, as well as a survey of more than 4,000 consumers in the US and Europe.Divergence between mobile and desktop retail site traffic (2017)Qubit says its data show, on average, that mobile impacts just under 20 percent of desktop commerce overall. However, in some cases, “as many as 1 in 3 computer transactions are directly influenced by a prior mobile discovery journey.” The company explains that mobile influence on cross-channel sales has grown 93 percent since 2016.“I would complete more purch…

All new for 2018 — MarTech Today’s Integration Platform as a Service (iPaaS) report

Enterprise demand for a more effective way to integrate martech applications is fueling the growth of integration platform as a service (iPaaS) solutions. These cloud-based tools act as integration “hubs” that connect software applications deployed in different environments (e.g., cloud vs. SaaS vs. on premise). The specific services offered can include building, testing, deploying and managing software applications and APIs.Martech Today’s all-new “Integration Platform as a Service (iPaaS): A Marketer’s Guide” examines the market for Integration Platform as a Service tools and what you should expect when implementing this software in your business. This 52-page report is your source for the latest trends, opportunities and challenges facing the market for iPaaS tools as seen by industry leaders, vendors and their customers.Included in the report are profiles of 16 leading iPaaS vendors, pricing charts, capabilities comparisons and recommended steps for evaluating and purchasing. Visi…

Lock in special savings for SMX Advanced by coming as a team

Attending a conference as a team can double or triple your chances of walking away with information that can help drive your marketing campaign’s success. With more eyes and ears, you’ll be sure to maximize your learning and strengthen your team’s sense of unity.Search Engine Land’s SMX® Advanced delivers incredible value to teams looking for leading-edge tactics in SEO, SEM, mobile, social, analytics and much more. Join us in Seattle June 11-13 for an unforgettable team-building opportunity. Register by April 7 and score the best prices we’ll offer.Attending as a team packs a big punch:Get actionable tips and strategies from our five-star speaker lineup. See the agenda.Make career-defining connections with your search marketing tribe.Discover performance-enhancing demos and solutions that fuel your search marketing success.Roll up your sleeves with a full-day intensive in SEO, PPC, social, mobile or conversion optimization.More bang for your buck
Take advantage of the best group savin…

YouTube updates gun content policies to ban videos promoting sale or manufacture of firearms, accessories

YouTube is updating its restrictions on gun-related content, prohibiting videos that aim to sell firearms and firearm accessories via private sales or offer instructions on building a firearm, ammunition, or firearm accessories. It is also restricting videos that show users how to install gun-related accessories or modify firearms.Announced in a post on the YouTube Help Forum, the following policies on content featuring firearms will go into effect next month:The ban on videos that intend to sell firearms or certain firearms accessories, also includes videos that link out to sites that sell those items.“We routinely make updates and adjustments to our enforcement guidelines across all of our policies. While we’ve long prohibited the sale of firearms, we recently notified creators of updates we will be making around content promoting the sale or manufacture of firearms and their accessories, specifically, items like ammunition, gatling triggers, and drop-in auto sears. We will begin en…

B2B emails: To HTML or not to HTML?

To my surprise, the choice between using or not using HTML for B2B emails still seems to be a source of serious debate among marketers.From time to time, I’ll get asked about my thoughts on the subject, and the conversation will typically go something like this: “Hi, my name is Mike the Marketer and I work in the B2B space. We’ve been sending all of our emails as plain text. Do you think that’s a good strategy? Personally, I think it helps our deliverability.”My response is generally something to the effect of, “Oh really? Why do you think that?”“Because we’re dealing with B2B buyers, and they expect direct, one-to-one emails. And plain text gets around filters because filters don’t like images.”“Riiiiight… Are you sure about that?”“Well, yeah… Isn’t that the common wisdom on the topic?”“Not really, and that’s certainly not what I get in my inbox, either.”No, what fills my inbox are HTML emails crafted to look like plain text emails. How do I know this? Well, I can smell HTML emails f…

You can now send money via Google Assistant

“Hey Google, send money to daughter.” Starting this week, you’ll be able to send money through Google Assistant.The virtual assistant can now be used to send or request funds through Google Pay. Today, it works for Android and iOS phones. It will be available for Google Home “in the coming months.”Users who haven’t yet signed up for Google Play will be prompted to sign up during the transfer process. There’s no fee to use the service. It’s not entirely clear how users will authenticate when the feature becomes available on Google Home.Google says funds will be immediately transferred. “Your friends and family will receive an email, text message, or notification if they’re [sic] already have the Google Pay app installed, so they can cash out.”Google is something of a late entrant in the peer-to-peer payments market. Although users have been able to send money through Gmail for several years, it’s not clear how widely used that process is.Apple Pay Cash — transfers through iMessage — ro…

Say hello to the newest intelligent agent, IBM’s Watson Assistant

Watson Assistant integrated by Harman into a car’s digital dashboard Among intelligent agents, there is now another new best friend: IBM’s Watson Assistant.The tech giant introduced this smart voice- and text-enabled enterprise assistant on Tuesday at its Think 2018 conference in Las Vegas, wrapping the previous Watson Virtual Agent into this new release.But the company is pointing to a few differences from Amazon’s Alexa, Apple’s Siri, the Google Assistant, Microsoft’s Cortana and the others in that crowd.First of all, the Assistant will be white-labeled, meaning that you won’t be saying, “OK, Watson.”[Read the full article on MarTech Today.]

via Marketing Land

Salesforce buys MuleSoft and adds an Integration Cloud

Salesforce announced Tuesday it has signed an agreement to buy data integration vendor MuleSoft for $6.5 billion as the backbone for a new Integration Cloud.With more than 1,200 client companies in 60 countries, San Francisco-based MuleSoft offers a platform for building application networks that connect apps, data and devices.In a statement, the CRM-centered giant said the acquisition will allow it to “unlock data across legacy systems, cloud apps and devices to make smarter, faster decisions and create highly differentiated, connected customer experiences.”The new Integration Cloud will offer an Integration-Platform-as-a-Service that is intended to let enterprises access any data anywhere.[Read the full article on MarTech Today.]

via Marketing Land

Anti-sex trafficking law opposed by many internet companies likely to pass this week

Most people will agree that online sex trafficking should be stopped. However, a new bill aimed at doing that, which is likely to be signed into law this week, could have unintended consequences that broadly impact online publishers and the internet as a whole.The legislation, called the Stop Enabling Sex Traffickers Act, would allow victims and prosecutors to pursue internet publishers and others that “knowingly” enable or facilitate trafficking. Here’s a high-level summary of the bill’s language:This bill amends the Communications Act of 1934 to specify that communications decency provisions protecting providers from liability for the private blocking or screening of offensive material shall not be construed to impair or limit civil action or criminal prosecution under state or federal criminal or civil laws relating to sex trafficking of children or sex trafficking by force, fraud, or coercion.The bill amends the federal criminal code to specify that the violation for benefiting fr…

How to drive more traffic to your WordPress blog

WordPress is a beloved Content Management System and blogging is a highly idolized profession.The two are millennial-favorite elements of the modern online world, and when combined, can help people monetize their passion. As of some Internet reports, there are currently more than 440 million blogs in the world. That’s a lot, right?The figure also points towards the mammoth online competition faced by all the existing blogs and even the new ones coming up. Since the viewership is divided among so many online resources, earning your blog’s fair share of traffic can be a tough task.Driving traffic to a blog has never been an easy or low-cost (whether in terms of money, time, or effort) endeavor. Some of the world’s most amazing blogs follow a full-fledged guide in order to drive traffic to their WordPress blogs.We have the guide for you, right here.Make your blog blazing fastBy this time, probably everyone knows that if your blog/website doesn’t load within three seconds, the blog abando…

Twitter chief information security officer reportedly exiting

Twitter’s chief information security officer is reportedly leaving the company.According to The Verge, sources say Twitter’s Chief Information Security Officer, Michael Coates, announced internally about three weeks ago that he was stepping away from his role, but there was no external announcement. The security head is reportedly leaving to start his own company.It’s turning out to be a tumultuous week among top level security executives at technology companies. Also on Wednesday, Google’s head of information security engineering Michał Zalewskiannounced on Twitter he was leaving after nearly 11 years. On Monday, news broke that Facebook’s chief security officer, Alex Stamos, would be leaving the company.The technology platforms are under greater scrutiny for allowing misuse and abuse on their platforms leading up to the 2016 US presidential election and mounting pressure to act. For its part, Twitter made policy changes to curb spam and bot activity by restricting simultaneous tweet…

Facebook’s Zuckerberg finally responds to Cambridge Analytica scandal, announces changes

“We have a responsibility to protect your data, and, if we can’t, then we don’t deserve to serve you. I’ve been working to understand exactly what happened and how to make sure this doesn’t happen again,” Facebook CEO Mark Zuckerberg wrote in a post on Wednesday, five days after the company triggered a firestorm with news it was suspending Cambridge Analytica from its platform for misusing user data.In “an update on the Cambridge Analytica situation,” Zuckerberg said the company had taken most of the actions to address the issue in 2014 and 2015, but he also laid out new steps the company will take.Audits & user notificationsFacebook will look at all apps that had access to large amounts of data before the company made changes to the Facebook Platform in 2014. Those changes were meant to keep apps from obtaining data about a person’s friends unless their friends had also authorized the app, and they also required that developers get Facebook’s approval before requesting any sensit…

Marketing Day: Twitter legal news, YouTube’s new ‘Go Live’ feature & privacy by design

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.From Marketing Land:Google announces third-party measurement expansions with MRC, Nielsen, comScore
Mar 21, 2018 by Ginny Marvin
Executives discussed ways the company is addressing calls for greater measurement, verification and brand safety control.How brands can engage with customers after checkout
Mar 21, 2018 by Davor Sutija
You develop a relationship with a customer during their path to purchase, but do you lose track of them after they buy? Contributor Davor Sutija offers tips to keep the conversation going.Israeli government threatens Twitter with legal action for not acting on terrorist content
Mar 21, 2018 by Greg Sterling
The government said Hamas and Hezbollah are using Twitter to ‘incite violence.’Need a reason to attend MarTech? Here are 8!
Mar 21, 2018 by Marketing Land
Attending conferences is an incredible way to increase your knowledge, expand you…

Google announces third-party measurement expansions with MRC, Nielsen, comScore

Google’s Matt Brittin and Sridhar Ramaswamy at Advertising Week Europe 2018 Google’s SVP of Ads and Commerce Sridhar Ramaswamy and Matt Brittin, Google’s EMEA president, acknowledged it’s been a hard year with concerns around security, transparency and privacy reaching new levels of urgency. They stressed the ways the company has been listening and responding to issues raised by users, advertisers and publishers.“We face some fairly fundamental issues in how we think about users, content, advertising,” said Ramaswamy in an address at Advertising Week Europe in London on Wednesday morning, pledging to “actively engage with all stakeholders more proactively and act more aggressively to fix problems and make things better.”For advertisers, Brittin and Ramaswamy highlighted three areas of focus:Brand safety assurances and controls.Verification that traffic on ads is real.That advertisers get fair value for their advertising.Advertisers have loudly demanded third-party measurement and verif…