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Showing posts from March 24, 2018

Exclusive: Facebook will no longer show audience reach estimates for Custom Audiences after vulnerability detected

Exclusive: Facebook said Friday that it will stop showing audience reach estimates in any campaign using Custom Audience targeting.The move comes after a research team from Northeastern University notified the company through Facebook’s Bug Bounty program about a potential privacy vulnerability it identified with Custom Audiences.The research team from Northeastern University and MPI-SWS is the same group that identified another exploit with Custom Audiences leaking user phone numbers in December. In response, Facebook removed reach estimates for campaigns using customer data. It added back in March.“In the meantime, we’ve been looking at other features in the advertising interface and how they might be misused,” Alan Mislove, a professor at Northeastern and faculty advisor on the team, told us by phone Friday afternoon.The vulnerabilityThe team found an exploit in which it could infer attributes of an individual included in an uploaded Custom Audience list of emails, addresses or oth…

Marketing Day: Building an AI mindset, Facebook removes ad filters & Google Ad Grants

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.From Marketing Land:Building an AI mindset: Time to identify and develop skill sets now
Mar 23, 2018 by Andy Betts
Contributor Andy Betts details the talent gap that may be holding up the adoption of machine learning and AI in marketing but also offers suggestions on how the gap might be bridged.Why marketers finally stopped talking about ABM (and started practicing it)
Mar 23, 2018 by Peter Isaacson
Contributor Peter Isaacson explores the trends driving marketers to turn their attention to the nuts and bolts of implementing account-based marketing.Brands strive for authenticity as audiences turn a skeptical eye toward ads
Mar 23, 2018 by Peter Minnium
Brands attempting to be “real” and “human” often make missteps that get them in trouble. Contributor Peter Minnium explains why this is important and how to get it right.Facebook quietly removes ad filter to target …