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Showing posts from March 29, 2018
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Facebook booting data brokers, simplifying privacy tools to bolster user confidence

Seeking to reassure users on privacy following Cambridge Analytica and the subsequent fallout, Facebook has taken two related steps. The company is simplifying its famously confusing privacy controls and ending its third party “Partner Categories” program, which allowed the importation of third party “offline” data for targeting.Facebook issued a short statement about the end of Partner Categories: We want to let advertisers know that we will be shutting down Partner Categories. This product enables third party data providers to offer their targeting directly on Facebook. While this is common industry practice, we believe this step, winding down over the next six months, will help improve people’s privacy on Facebook.Partner Categories was a program that launched in 2012 to allow advertisers to use third party data on offline attributes and behaviors (e.g., purchases, income) and import them into Facebook campaigns. The participating providers included Acxiom, Epsilon, Experian Market…

Instagram makes Stories advertising easier with automatic full-screen support

Over the years, Instagram has grown to be much more than just 1:1 aspect ratio content. The evolution moved from square to landscape and portrait content, and now full screen Stories. This has put a burden on Instagram advertisers. Multiple creatives were needed to run ads across different formats… until today.Instagram has announced that when an advertiser uploads creative that is square or landscape, Instagram will automatically transform it to fit full screen.This change will apply to any creative that is either a single photo or a video that is under 15 seconds (and adheres to the Instagram Feed aspect ratios).  The text from the Instagram feed will be added underneath the image if the creative is square or landscape like so:If the image is taller than a square, no ad text will show. Furthermore, Instagram will use pixel matching technology to make the experience seem more native–matching the added content colors to look more intentional. The swipe up functionality will be suppor…

How to migrate your WordPress website domain name

Are you looking for a guide to migrate your WordPress website domain name? If the answer is “yes”, then you’ve come to the right place.Migrating a WordPress domain name is not an overly common occurrence. However, there are many instances where a website might be required to change its domain name.For example, your website might be penalized heavily by Google, and you want a new domain, or you might want to rebrand your business to a new name. Everything is fine until you have a proper reason to do so.In this article, we will focus on the tools and techniques that will allow you to migrate WordPress website domain name. Before we start, however, let’s try to understand the impact of migrating your website domain on your SEO.What is the impact of changing domain name on SEO?One of the most common questions that a website owner has is: what will be the impact of moving the domain name on SEO?As you might expect, Google will not respond quickly to the change in domain, and initially your…

A guide to the standard reports in Google Analytics: Audience reports

Google Analytics is a tool that can provide invaluable insights into what’s happening on your website, your levels of traffic and engagement, and the success of your campaigns.If you’re a newcomer to Google Analytics, however, the array of different reports available to you can be a little overwhelming. Where should you begin? Where can you find the most useful data about your website?Google Analytics standard reports are the preset reports listed down the left-hand side of your dashboard, divided into the segments Real-Time, Audience, Acquisition, Behavior and Conversions.The information that appears in these is preset by Google Analytics, and gives an insight into the data on every part of your site, from your audience demographics to the channels through which they find your website.In this series, we’ve set out to tackle the ambitious task of explaining each segment of Google Analytics and the standard reports they contain. Last time, we looked at Real-Time Reports and how they ca…

Twitter emoji ad targeting is still new territory for some brands

First launched in June of 2016, Twitter’s emoji ad targeting gives brands the ability to connect with people based on the emojis they include in their tweets. Even though the ad-targeting feature has been around for nearly two years now — arguably a lifetime on Twitter — some consider emoji targeting to be a fairly new concept when compared to the platform’s standard ad-targeting options.“4C has had hundreds of clients use emoji targeting, but we work with more than a thousand clients in total, so it’s still a relatively small group of advertisers that are experimenting with the feature,” says Aaron Goldman, CMO for 4C Insights, “We expect this number to grow as brands see positive returns from this precise level of targeting.”4C is one of six Twitter certified partners that offers the emoji targeting campaigns. The data science and marketing technology company offers a self-service platform for advertisers running Twitter campaigns. Emoji targeting is one of several targeting options…

WP Advanced Ads Review: A Powerful WordPress Ad Management Plugin

When you run a blog, you have a lot of ways to make money. But one of the most tried-and-tested methods is displaying ads on your site.When you’re just starting out, displaying and managing ads on your site is pretty easy. But as you start getting more traffic, and more potential advertisers, you’ll probably want a tool to help you manage those ads better, including the positioning of those ads.That is exactly whatWP Advanced Adsis. It’s a tool that we use for the ShoutMeLoud site to manage which ads are displayed (and where), collect stats, and lots more. And in this review of Advanced Ads, I’ll show you exactly how this free/premium plugin can help you do the same for your blog.What Does WordPress Advanced Ads plugin Actually Do?Advanced Ads is a free WordPress plugin (Also offers pro option) that’s available at WordPress.org, as well as a variety of premium extensions that add additional functionality.It works with all the major ad networks, including AdSense and Amazon. You can al…

LinkedIn is rolling out native video advertising & video for Company Pages

LinkedIn is offering businesses two outlets for using video on the platform. Companies can now run native video ad campaigns and include video within their Company Pages, LinkedIn announced early Thursday.The platform rolled out native video uploading to users last August. As expected, Thursday’s announcements mark the first roll out of video capabilities designed for businesses.“We have seen a lot of demand from people looking to use video as a tool to drive results for their businesses,” Abhishek Shrivastava, director of product for LinkedIn Marketing Solutions told me. LinkedIn says more than 46 percent of B2B advertisers it surveyed said that finding the right environment for videos was a top challenge when considering video campaigns.Video for Sponsored ContentAccording to LinkedIn, more than 700 advertisers have been beta testing Video for Sponsored Content, the new native video advertising offering, since October. Shrivastava said that, during that time, LinkedIn members have s…

Marketing Day: Facebook hiring lobbyists, Google Surveys goes global & Springbot opens a customer data co-op

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.From Marketing Land:Report: Facebook on lobbyist hiring spree
Mar 28, 2018 by Greg Sterling Facebook is reportedly already third in lobbying spending after Alphabet and Amazon.Google Surveys now available in more than 50 countries
Mar 28, 2018 by Amy Gesenhues Companies can use the free or enterprise paid version to collect consumer insights in more countries.Springbot opens a customer data co-op for retail SMBs
Mar 28, 2018 by Barry Levine The new Exchange enables lookalike matching, followed by a drip email campaign for prospects.Know the facts (and avoid the myths) of martech
Mar 28, 2018 by Scott Brinker Splashy vendor-sponsored events have their place — if superficial celebrity keynotes and product roadmap presentations from the CEO are your thing. But what you don’t get is unvarnished access to what really matters: the good, the bad and the ugly of procuring…

Selling Services Through Blogging – A #ShoutersChat Recap

As a blogger, or rather, an aspiring blogger, your main motive would be to attract an audience that believes in your work, which in turn would make you and your blog a resounding success.Your blog may have a niche and you will have a specific target audience for that niche. You need to make your services available as per the demands of your readers. You need to keep in mind what your readers want from you. If you are able to craft their needs into services, your chances of making a sale will be much higher.Make your sale offers as clear as possible. You may lose a potential client if you trick them into clicking a link that may not give relevant results. By doing so, you may get a click but you will lose your audience’s trust.To explore the number of ways to sell your services through your blog, we chose“Selling services through blogging” as the topic for this week’s #ShoutersChat.In this week’s #ShoutersChat, we discussed the services that you are already selling or planning to sell …

Know the facts (and avoid the myths) of martech

Splashy vendor-sponsored events have their place — if superficial celebrity keynotes and product roadmap presentations from the CEO are your thing.But what you don’t get is unvarnished access to what really matters: the good, the bad and the ugly of procuring, implementing and operating marketing technology solutions. And that’s what you really want, right? That powerful, unbiased content is what can help take an average organization to an amazing level of success.If the facts are what you’re after, join us April 23-25 in San Jose for MarTech® – the world’s largest vendor-agnostic marketing technology conference. MarTech is designed specifically for marketing operations executives who are responsible for leveraging martech investments and technologies. Only MarTech presents real-world case studies that are selected because they are compelling and instructive, not because they’re what a vendor wants you to hear.Check out the MarTech agenda to see what’s in store.MarTech’s independence …

4 ways brands can win the digital shelf in 2018

What drives shoppers to buy in the current retail environment?To find out, my company surveyed more than 1,000 US consumers who shopped online at least once in 2017, and some clear lessons for brands emerged from the results.1. Have at least 3 photos for every product you sellIn the same way that consumers want to touch and feel products on the physical shelf before they buy, they are becoming similarly discerning online. Seventy-three percent of consumers indicated that they need to see three or more images of a product of any kind before buying online.Increasingly, consumers search for a product category rather than a specific branded term (example) and then self-select specific classes of products based on personal preference or requirements, such as size, color and price.This increases the value of those first impressions your brand makes with above-the-fold product images — it’s easier to make a consumer decide to buy if you give a clear window into your product’s qualities.Havin…