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Showing posts from March 31, 2018

Marketing Day: Advertisers react to Facebook targeting data changes, how to turn video into sales & IAS launches brand safe, fraud-free programmatic tech

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.From Marketing Land:Reaction: Advertisers cautiously optimistic after Facebook says it’s pulling third-party targeting data
Mar 30, 2018 by Ginny Marvin The change signals a new phase for the social giant and its advertisers as regulation pressures mount.Facebook’s removing third-party targeting data: What marketers need to know
Mar 30, 2018 by Ginny Marvin Phasing out of data brokers marks a shift as Facebook faces mounting scrutiny and regulatory pressure. Here’s what’s changing why and when.How to turn video into sales: SMX West recap
Mar 30, 2018 by Ginny Marvin From the how and why to invest in creative to understanding targeting and creative capabilities across various platforms to drive performance.IAS launches brand safe, fraud-free programmatic tech solution for in-app ads
Mar 30, 2018 by Robin Kurzer The measurement and analytics company says its brand s…

How to turn video into sales: SMX West recap

Cory Henke, Variable Media, presents on video advertising at SMX West 2018. Video advertising budgets have been growing as ad formats and inventory have evolved. In a session called Unleashing the Power of Online Video Ads at SMX West in San Jose, CA, three speakers shared their expertise in creating messaging that connects with audiences and how to reach them through effective targeting.Calling the first 30-seconds of TrueView YouTube’s ads the most valuable impressions on the web, Cory Henke, founder of Variable Media, stressed the need to qualify the audience–get people who aren’t interested to skip the ad and keep those who are engaged with creative hooks. He then underlined the need to plan and strategize a click type and funnel strategy.Looking more broadly at Facebook and YouTube, Henke discussed the importance of understanding the distinct behavior differences of users on Facebook versus YouTube when developing and optimizing creatives.Cory Henke compares YouTube and Facebook v…