BrandMuscle recently released a “State of Local Marketing” report for 2018. The sprawling document captures marketing and ad-spending trends among US small and medium-sized businesses (SMBs) that participate in co-op or MDF funding programs where brands help subsidize local marketing by their dealers, retailers and affiliates.The report offers a snapshot of tactics and attitudes among US small business marketers as a whole. It segments SMBs into three categories by number of locations, headcount and revenues:Less than $500K in revenues, 0 to 4 employees and a single location (58 percent of survey respondents).Less than $5MM in revenues, 5 to 20 employees and 2 to 5 locations (26 percent of respondents).More than $5MM in revenues, 21+ employees, more than 6 locations (16 percent of respondents).The report finds that the vast majority of these small businesses are doing their own marketing in-house. In the majority (64 percent) of cases, the business owner is doing all the marketing him…
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