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Showing posts from April 7, 2018

ViralBao – The New Influencer Marketing Platform For Paid YouTube Sponsorship

One of the fastest ways to make money from your YouTube channel is to get interesting projects from brands.The challenge for a YouTube creator like you and me is to find such deals. This is where influencer marketing platforms come into the picture.ViralBao is a new entrant into this industry. In this guide, I will share how to get started with his new platform. ViralBao is an all-in-one platform where you can start promoting your YouTube channel, start earnings through affiliate marketing, get tie-ups with top brands and monetize using your own YouTube channel app.The idea of ViralBao seems interesting and the app looks solid. Therefore, I decided to give it a try and share my experience with you in this article.Excited?Let’s get onto it.Head over to ViralBao and enter your email and the YouTube channel name. The system automatically fetches and suggests the YouTube channels from where you have to select yours.On the next page, you need to give ViralBao access to your YouTube channel…

Facebook to require authorization and labeling on all political and ‘issue’ ads, verification of large Pages and more

Facebook has introduced yet another set of changes in the wake of a scandal caused by charges that Cambridge Analytica misused Facebook user data. In a blog post Friday, Facebook executives Rob Goldman and Alex Himel announced several changes and features they said would make advertisements and Pages more transparent.
The changes include required authorization and labeling of political and “issue” ads, and manager verification for large Pages. The company will also roll out a searchable political ads archive and a tool to see what ads a Page is serving that is already being tested in Canada.The ad requirements will also apply to Facebook-owned Instagram, but the post did not mention any other Facebook entities.Designed to stop future electoral abuseGoldman, vice president of Ads, and Himel, vice president of Local and Pages, said that the social media platform was “slow to pick-up foreign interference in the 2016 US elections. Today’s updates are designed to prevent future abuse in el…

Marketing Day: SMB marketing survey, Facebook Live & GDPR preparation

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.From Marketing Land:SMB marketing survey finds only 3% use outside agency or vendor
Apr 6, 2018 by Greg Sterling
Messaging and SEO seen as most effective digital tactics, Snapchat easiest to executeWhat’s the future of consumer data now that Facebook is pulling back?
Apr 6, 2018 by Ryan Phelan
With all the furor over data lately, are marketers and advertisers doomed to do without? Contributor Ryan Phelan weighs in.Facebook Live broadcasts have doubled YoY since the livestreaming feature launched in 2016
Apr 6, 2018 by Amy Gesenhues
Today marks two years since Facebook Live’s launch.Adverty launches ‘first programmatic platform’ for AR/VR in-app ads
Apr 6, 2018 by Barry Levine
The company is out with a SSP offering inventory for 2D AR/VR ads mapped inside a 3D environment.Get the MarTech Guide to GDPR here
Apr 6, 2018 by Marketing Land
The team at MarTech Today has…