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Showing posts from April 16, 2018

An expert on loyalty programs has a warning for blockchain startups

A variety of blockchain startups, such as the Lichtenstein-based DigitalBits Project, are looking to employ the protocol’s tokens to reinvent loyalty programs.Many of the startups envision a marketplace where loyalty points become a kind of cryptocurrency, exchangeable between the loyalty programs offered by brands.In most cases, brands would have to participate in the marketplace, supposedly because it makes their rewards more valuable. Many loyalty points reportedly go unredeemed.But, says one loyalty program expert, such universal loyalty currencies are a bad idea for brands.[Read the full article on MarTech Today.]The post An expert on loyalty programs has a warning for blockchain startups appeared first on Marketing Land.

via Marketing Land

Shady competitors’ tactics and how to beat them: negative marketing resources

While the web has offered the businesses the huge number of new marketing opportunities, it has also brought an increased insecurity.It’s too easy to lose your web traffic (which in many cases constitutes 80% of your leads) in one day. Besides, business presence is subject to other major risks including ruined reputation and data leaks.In many cases, these threats are directly imposed by your competitors who cannot find more effective ways to build online exposure or want to steal your customers.Here are five major shady competitors’ tactics and how to protect your business from them:Buying negative reviews to hurt your online reputationHow does it work?Your competitor is paying other people to post negative reviews about your products or services across the web.This one is real and the bad news is that businesses are poorly protected, even when the attack is obvious.One of the most ridiculous attacks in my experience was this case where a local business’s Facebook page got slammed wi…