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Showing posts from April 18, 2018
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Facebook’s ‘Premieres’ video format will let publishers post prerecorded video as live footage

Facebook is testing a new video format called Facebook Premieres that will let video creators, publishers and shows post prerecorded video as live footage.The prerecorded videos will play similar to a livestream, allowing viewers the chance to interact with the video as it is broadcast on the site. Comments, reactions and interactions with the prerecorded Premieres video will happen in real time, as with Facebook’s Live videos. Once used as a Premiere video, the video becomes a normal VOD (video on demand).“People will be able to experience Premieres of videos like movie trailers, new episodes of Facebook Watch shows, or new content from their favorite creators, alongside other fans together in real time — just like watching a Facebook Live video,” writes Facebook VP of Product for Video, Fidji Simo.The new format is currently being tested among a group of creators, publishers and shows. Facebook said it wasn’t sharing the names of the initial partners in the test group but did offer …

Tech companies organize two efforts to support personal data management — both called Open GDPR

The upcoming General Data Protection Regulation (GDPR) is beginning to remake the landscape for marketing and advertising by encouraging inventive new open-source alliances.Two of them affecting this space have emerged in the last few weeks — and, although unrelated, they’re both called Open GDPR.The OpenGDPR framework was announced late last week by its four founding members: customer data platform mParticle; mobile attribution/analytics provider AppsFlyer; mobile marketing firm Braze (previously known as Appboy); and analytics firm Amplitude.[Read the full article on MarTech Today.]The post Tech companies organize two efforts to support personal data management — both called Open GDPR appeared first on Marketing Land.

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Adobe gets more serious about voice interaction with purchase of Sayspring

That background hum you may soon hear is all those voice-controlled devices responding to their human masters, as voice interaction becomes an even more commonplace way of managing devices.And Adobe, which has added support in its Marketing Cloud for such new tech as VR and Over-the-Top TV, has now boosted its bet on voice by announcing this week the acquisition of Sayspring, Inc. Deal terms were not made public.The year-old startup, based in New York City, offers a free-of-charge and coding-free tool for creating voice interfaces and applications for Amazon Alexa and Google Assistant.[Read the full article on MarTech Today.]The post Adobe gets more serious about voice interaction with purchase of Sayspring appeared first on Marketing Land.

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Snapchat broadens its ad options with new Shoppable AR Lenses for brands

Snapchat is launching a new Shoppable AR Lens that lets advertisers add a “Buy Now,” “Watch” or “Install Now” button to branded Lenses, turning every branded Snapchat selfie into a potential purchase, video view or app download.The Shoppable AR (augmented reality) Lenses are separated into three categories: Website, Video and Install. The Website Shoppable AR Lens, which involves the “Buy Now” button, is defined as the “most shoppable” option by Snapchat, giving advertisers the option to link to a product page within the Snapchat app.The Install Shoppable Lens includes an “Install Now” button that will let users install an app or open the app if it is already downloaded on the user’s device. The Video Shoppable AR Lens allows advertisers to add a “Watch” button to their branded Lens, which could be used to promote a game or movie trailer, a how-to video or behind-the-scenes-type footage.“Snapchat Lenses are among the most unique ways to provide interactivity with potential moviegoers,…

Six Hreflang tag pitfalls to watch out for on e-commerce websites

When taking a website international, one of the most important technical SEO elements to get right is the Hreflang tag. When you add into this process the unique challenges of managing an e-commerce website such as seasonal changes of products and stock availability this process can increase in complexity. At this month’s BrightonSEO I’ll be covering this in more detail but here’s a teaser of what I’ll be talking about.Why are Hreflang tags so important?Hreflang tags help search engines understand which version of your content to show to which audience.Google has been moving away from relying on ccTLDs as the main indicator of location. Instead it is making decisions on serving content, based on user settings of location and language, thus increasing the importance of the Hreflang tag.Anyone who has taken a well-established brand international will have tales of the original high authority site appearing in the search results in their new international market.What are the most common …

Senators introduce privacy “bill of rights” to protect consumer data

Earlier this month, U.S. senators Edward J. Markey (D-Mass.) and Richard Blumenthal (D-Conn.) introduced a privacy “bill of rights” to protect American consumers’ personal data. The Customer Online Notification for Stopping Edge-provider Network Transgressions (CONSENT) Act would require the Federal Trade Commission (FTC) to establish privacy protections for customers of online edge providers like Facebook and Google.In 2014, the Federal Communications Commission (FCC) proposed rules that defined an edge provider as an “individual or entity that provides any content, application, or service over the Internet, and any individual or entity that provides a device used for accessing any content, application, or service over the Internet.”The proposed legislation was put forth in advance of next month’s deadline for compliance with the European Union’s General Data Protection Regulation (GDPR), which governs how entities handle EU citizen’s data.And to hammer home its significance, the sen…

Are your ads pointing to the right domain? Here’s a script to find out.

Standards are high for PPC superheroes, and even the best of us can make a mistake.Luckily, there’s a perfectly easy way to deal with human error: automation!I’d like to share a script that will help you stay on top of the domains being used in your ads, by verifying the ads are linking to the correct website.Start with a site visitFor most AdWords campaigns, the user’s journey to conversion starts with a site visit. Making sure users end up on the right page after clicking on an ad may seem obvious, but as careful as we might be, sometimes a rogue uniform resource locator (URL) slips through the cracks.  This script checks if you’re inadvertently sending your potential customers to the wrong website entirely.After setting up your accounts and campaigns, run the script with the desired domain in your AdWords account, and it will scan through your keywords and URLs to list which ones have final URLs that don’t use that domain. This could come in handy in lots of situations.If you have …

Want to target position 0? Here’s what you need to make that happen

We’ve been using Siri as an integrated personal assistant since the iPhone 4S launched in October 2011, so voice search isn’t exactly new. But the interest in how it provides answers has become a new hot topic.We know the assistants are pulling many of those voice-based search responses from featured snippets or “position 0” in the search results.Both Bing and Google have talked about further developing featured snippets for more comprehensive responses. As a result, we’ll see more testing, volatility and opportunity for these search results in 2018.This creates an even bigger, two-fold incentive to have our content shown in a featured snippet:You’ll end up being the single voice-based search response.You’ll rank at the top of the search engine results page on desktop and mobile in the coveted position 0.As great as all of this may sound, you should do some important research and analysis before looking to capitalize on these opportunities.For example, when users receive the featured…

Here’s how to use Twitter to dominate the Google search results

Are you jealous of the big brands whose tweets appear in a cool carousel below their Twitter accounts on page one of Google’s search results?When you’re trying to occupy a lot of space for your name in the search results as a way to combat negative reviews or content that may not be flattering, Twitter can provide a quick increase in the real estate you control on page one.Would you like to dominate and command the same exposure? Read on, because Google-featured tweets are within your grasp.Beating back a bad repWhether you are working to try to displace negative content or trying to better engineer your online brand identity and proactively manage your reputation, Twitter is one of the most powerful tools at your disposal.In research I conducted last year, I found 30 out of the top 50 brand names worldwide have their Twitter account pages showing up on page one for their name searches in Google. (If we narrowed to the top 50 US brand names, I would bet the percentage would be much hi…

Marketing Day: Pinterest business profile pages, Facebook’s ‘Loyalty Prediction’ tool & fake videos

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.From Marketing Land:Pinterest redesigns business profile pages with monthly viewer counts
Apr 17, 2018 by Amy Gesenhues
The monthly viewer count number will show businesses the number of people who have viewed their pins during the last 30 days.Facebook’s secret ‘Loyalty Prediction’ ad tool anticipates future user behavior & purchases
Apr 17, 2018 by Amy Gesenhues
Powered by artificial intelligence, the Facebook ad service lets advertisers target users based on predicted behavior.How the C-suite benefits from a strategic marketing operations function
Apr 17, 2018 by Debbie Qaqish
Need ammunition to win budget and staffing for a strategic marketing operations team? Contributor Debbie Qaqish offers a long list of benefits.Content nurturing for ABM: Moving from theory to practice
Apr 17, 2018 by Sonjoy Ganguly
It’s easy to talk about using content to move prospec…

Pinterest redesigns business profile pages with monthly viewer counts

Pinterest is giving the 1 million businesses on its platform refreshed profile pages.The company aims to give brands more control over the content they highlight on the platform. A spokesperson says the newly designed business profile pages will include more customization options, as well as a monthly viewer count that shows the total number of people who have seen a company’s pins during the past 30 days.According to Pinterest, the monthly viewer count that will be displayed directly under a business’s name on its page gives businesses — and the people who visit their page — a glimpse of how far their influence extends on the site.The new customization options include a “dynamic” cover image, the ability to showcase the company’s latest Pins, choose a specific board to highlight or display recent Pinterest activity.Pinterest says the redesign is based on feedback it gathered from brands, content creators and publishers on the platform. According to the announcement, the new business …