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Showing posts from April 20, 2018

Facebook to change terms of service for members outside Europe ahead of GDPR

Facebook will change the way it administers its terms of service (TOS) for 1.5 million users in Africa, Asia, Australia and Latin America, the company confirmed today. Though users in those territories previously agreed to TOS dictated by the company’s corporate entity in the EU nation of Ireland, now they must legally agree to be bound by the US-based corporation’s terms.The move, reported by Reuters today, comes as the EU prepares to begin enforcing the General Data Protection Regulation (GDPR) next month, and it means that only European Facebook users will immediately gain the personal data protections offered by the law. Facebook maintains, however, that the shift has nothing to do with GDPR, despite the timing, and says that all users everywhere will get the same privacy protection.[Read the full article on MarTech Today.]The post Facebook to change terms of service for members outside Europe ahead of GDPR appeared first on Marketing Land.

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MarTech Today’s GDPR guide for marketers is now available

As the May 25, 2018, deadline for compliance with the General Data Protection Regulation (GDPR) draws near, you may find yourself wondering what a European Union (EU) law has to do with you. The short answer is: everything.GDPR is a sweeping set of new data privacy rules that govern the collection and use of EU citizens’ personal data — no matter where you are located. So, if you currently have European customers, or plan to, the regulation applies to you.That’s why we put together GDPR: A Guide for Marketers — to help marketers understand not just what GDPR is, but also how it is being implemented and enforced, whether or not their companies will be impacted and how to prepare.The guide will walk you through everything you need to know, including:How does GDPR affect American businesses?What does GDPR entail?How will GDPR be enforced?What are the common misconceptions?Get informed and be prepared. Download our free guide today.The post MarTech Today’s GDPR guide for marketers is now …

Bottos launches a marketplace for data to train AI models

Countless marketing platforms are utilizing artificial intelligence, such as predictive modeling that recognizes patterns.But, to recognize patterns and find insights, an AI engine needs to be trained with lots of examples.A Singapore-based startup called Bottos says that the cost of data to train the model can take up half the budget for an AI or predictive modeling project. To reduce the cost and the hassle, the company this week launched a public beta of a blockchain-based Data Marketplace. A full release version is expected to launch late next month.The marketplace is actually the first decentralized app, or DApp, on Bottos’s open-source public blockchain. Co-founder Xin Song told me that the custom-made blockchain is the backbone for an ecosystem based around various AI applications.[Read the full article on MarTech Today.]The post Bottos launches a marketplace for data to train AI models appeared first on Marketing Land.

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This New Approach To Affiliate Marketing Is Bound To Multiply Your Earnings

Affiliate Marketing is one of the ways bloggers make money. If you’ve been on this blog before, you probably must have come across Harsh’s eBook on Affiliate Marketing and Income Reports.The eBook is an excellent resource if you are starting the business or just want to add more knowledge to your arsenal.I do make money with Affiliate Marketing. As a matter of fact, I have written a highly resourceful eBook on affiliate marketing for bloggers. Quite frankly, I bought a copy of Harsh’s and still found massive value to add to my knowledge.I recommend you grab a copy of his book here.The income report series on this blog is a clear demonstration of the power of Affiliate Marketing.  Quite evidently, this money making model accounts for the biggest share of this blog’s monthly income.These are just some of the earning reports where affiliate marketing is the biggest gainer. You may want to click here for more of these highly encouraging income reports.Why Affiliate Marketing Stands outAs …

How to force Google to recrawl your website

If you have launched a new website, updated a single page on your existing domain, or altered many pages and/or the structure of your site, you will likely want Google to display your latest content in its SERPs.Google’s crawlers are pretty good at their job. If you think of a new article on a big domain, for example, the search engine will crawl and index any changes pretty quickly thanks to the natural traffic and links from around the web which will alert its algorithms to this new content.For most sites, however, it is good practice to give Google a little assistance with its indexing job.Each of the following official Google tools can achieve this. And each are more or less suitable depending on whether you want Google to recrawl a single or page or more of your site.It is also important to note two things before we start:None of these tools can force Google to start indexing your site immediately. You do have to be patientQuicker and more comprehensive indexing of your site will…

Marketing Day: Amazon’s 100M Prime members, voice agents & Google’s antitrust cases

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.From Marketing Land:Making the inbox spring to life at last
Apr 19, 2018 by Len Shneyder
Email has long been left behind when it comes to innovation online, but contributor Len Shneyder says things are looking up.Jeff Bezos confirms Amazon now has more than 100M Prime members
Apr 19, 2018 by Amy Gesenhues
For the first time ever, the CEO revealed Amazon Prime’s global membership count in his annual letter to shareholders.Compare 15 marketing automation platforms
Apr 19, 2018 by Digital Marketing Depot
Marketing organizations of all sizes are being inundated by data from multiple digital marketing channels and an increasing number of consumer devices. Faced with challenging market dynamics and increasing ROI pressure, more B2B marketers are using marketing automation platforms to manage complex multitouch buyer ecosystems.Voice agents and interfaces will require ma…

Making the inbox spring to life at last

By all measures, the inbox is dry and boring compared to a mobile app. However, that is starting to change.Before I get to that, let’s briefly examine the evolutionary process that’s brought us to where we are now. The email inbox as we know it today really sprang to life around 1993. That year, users went from reading pure text emails, using something that looked more like Zork, to emails incorporating HTML and resembling what we’re used to seeing in our inboxes today.The jump from text-only to HTML, coupled with the massively expanding personal computer market where clones multiplied like so many Stormtroopers, was a significant turning point. Now, more people were actively joining the internet age and communicating through email, which had already been around for 20+ years at that point.In the years that followed, the fervor driving everyone to get email accounts transitioned more toward pitched battles to ensure the safety of the inbox. You see, while everyone was busy getting on…

Jeff Bezos confirms Amazon now has more than 100M Prime members

Jeramey Lende / Amazon has remained tight-lipped regarding its Prime membership numbers until yesterday, when CEO Jeff Bezos confirmed that the company has surpassed 100 million paid Prime members globally in his letter to shareholders.“In 2017, Amazon shipped more than five billion items with Prime worldwide, and more new members joined Prime than in any previous year — both worldwide and in the US,” wrote Bezos. The CEO says the company received more new Prime members on Prime Day 2017 (July 11, 2017) than any other day in Amazon’s history.The closest estimate we’ve seen around Prime membership numbers was from a Consumer Intelligence Research Partners (CIRP) report last October which claimed Amazon had 90 million Prime members in the US — representing 63 percent of Amazon’s total US customer base.According to Bezos, the 100 million number he shared reflected the company’s global count of Prime members. If CIRP’s estimate was correct, the overwhelming majority of Ama…